Overview
Product Information on Eloqua Marketing Automation
What is Eloqua Marketing Automation?
Eloqua Marketing Automation Pricing
Overall experience with Eloqua Marketing Automation
“Eloqua: A Powerful Tool with its set of Challenges”
“It's good with many functions but needs improvements”
About Company
Company Description
Oracle is a cloud technology company that offers computing infrastructure and software solutions globally. This organization has developed an autonomous database, the first of its kind, to help manage and secure data. Oracle Cloud Infrastructure presents functionalities to facilitate the transition of workloads from on-site systems to the cloud, and vice versa, as well as between different clouds. Oracle's cloud software applications provide modern tools designed to support sustainable growth and resilience in businesses. Tools developed by Oracle are used by a wide range of users including nonprofit organizations and businesses of various sizes, to aid in operations like supply chain streamlining, human resource management, financial planning and connecting data and global users. Apart from business solutions, Oracle's technology also aids in tasks ranging from government defense to scientific and medical research.
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Key Insights
A Snapshot of What Matters - Based on Validated User Reviews
Reviewer Insights for: Eloqua Marketing Automation
Performance of Eloqua Marketing Automation Across Market Features
Eloqua Marketing Automation Likes & Dislikes
Automation, segmentation and Eloqua Insight reporting
Easier administration Templates are easy to use and rich Handle volume easily
How scalable it is, and being able to monitor and design entire email journeys.
The platform is complex and not very user friendly, requires a lot of learning. UI is a bit outdated and clunky compared to new marketing platforms and many customizations require html skills.
Integrations are bit sophisticated Some outdated UIs components Out of the box reporting is very cumbersome process
It's a bit technical and sometimes when wanting to modify certain design aspects of an email I've had to look into the HTML code for the email - I don't really have coding experience, but it's the only way I've been able to edit certain emails. I wish there were more design options and capabilities.
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Peer Discussions
Eloqua Marketing Automation Reviews and Ratings
- Marketing Operations ManagerGov't/PS/EdEducationReview Source
Eloqua: A Powerful Tool with its set of Challenges
Eloqua is a very intuitive platform with a lot of functionalities. It has powerful automation capabilities and strong segmentation and targeting functionalities. Eloqua insight offers a detailed reporting that helps measure campaign performance. - Digital Marketing Manager50M-1B USDSoftwareReview Source
Unlocking Eloqua's Power Despite Limited Design Options
Eloqua is a very scalable platform for marketing automation, with a lot of useful capabilities. However, it does require certain technical knowledge, and sometimes email editing capabilities feel a little limited when compared to other platforms. In terms of design abilities, Eloqua could definitely improve. Still, it's very useful for mass emails and it's fairly straightforward in terms of sending out emails. - EXECUTIVE1B-10B USDServices (non-Government)Review Source
Eloqua Marketing Automation: Schedule and forget
It's a very easy going product and helps me automate my emails at ease. It helps me detect errors before hand and keep my database clean. - Decision Analyst Asociate Consultant50M-1B USDHealthcare and BiotechReview Source
Eloqua - A quick and easy way for automated marketing
Eloqua Marketing automation is a tool which helps in providing a good feature set which can extend the value of the data, enhance the sales record, and deliver much of personal customer experience. It helps in developing and delivery experience to the targets assigned at exact time. It enhances market efforts with great platform designed for marketing. It is one of the best B2B marketing tool available. It gives accurate results. It helps to find good leads, data and prepare results to form good sales partner. It provides automatic email marketing and delivers adaptable, scaleable and new market automation for all team sizes. - IT Manager, Architecture1B-10B USDManufacturingReview Source
It's good with many functions but needs improvements
It works the way it's supposed to work. We implemented it faster so deployment and implementation was easier. Very low maintenance. Easier campaign and lead management with intuitive flows and workflows.