Overview
Product Information on Innovid
What is Innovid?
Innovid Pricing
Overall experience with Innovid
“Unified Campaign Reporting Improves Insight Despite Setup And Troubleshooting Complexities”
“Breaking Down Efficiency Challenges in Digital Solutions”
About Company
Company Description
Mediaocean is a software firm concentrating on the advertising industry. The platform is aimed at facilitating the global management and coordination of the entire advertising process, spanning from planning and purchasing to analytics, optimization, invoicing, and payments. The ecosystem developed by Mediaocean addresses all advertising channels and integrates elements such as media providers, data providers, ad servers, and third-party technologies, thus enabling firms to construct high-performing business and operations solutions. By amalgamating various solutions into a single core, Mediaocean aids firms in creating a shared framework, defining standards, unifying data across different channels, and identifying opportunities that can foster continuous success. Mediaocean also provides primary ad serving, dynamic creative optimization, campaign activation, and ad verification for the open web, mobile, social, CTV, audio, and DOOH through its creative ad tech platform, Flashtalking.
Company Details
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Key Insights
A Snapshot of What Matters - Based on Validated User Reviews
Reviewer Insights for: Innovid
Deciding Factors: Innovid Vs. Market Average
Performance of Innovid Across Market Features
Innovid Likes & Dislikes
Innovid supports interactive and dynamic ad formats, which can be useful for personalisation in more sophisticated brand campaigns. It provides a more unified view of a campaign's performance as it has its own measurement layer. This is better than relying solely on individual publisher reporting. It also allows ads to be served consistently across various publishers and devices, which simplifies campaign operations while running multi-platform campaigns.
Friendly service Easy asset drop off Fast remedies
The platform is really easy and intuitive to use. It makes my job a lot easier and saves me a lot of time.
Reporting is strong but campaign setup and tracking configurations often require coordination between internal teams, agencies, and publishers, because of which extracting specific insights or custom views can take additional effort depending on how the campaigns were configured. Also, since multiple platforms may be involved during a campaign delivery, when issues occur, troubleshooting can be a bit challenging.
Very nuanced emails- not able to have ad server and partner figure things out No dashboard creates a lot of disorganization Nuanced process makes process more complex
Turnaround time for difficult requests (but great overall).
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Peer Discussions
Innovid Reviews and Ratings
- Engineer1B-10B USDBankingReview Source
Unified Campaign Reporting Improves Insight Despite Setup And Troubleshooting Complexities
Innovid provides a reliable way to distribute display ads across multiple publishers while maintaining consistent tracking and measurement, thereby standardising campaigns that run across mobile apps, desktop environments, and CTV platforms. It is great at providing a certralised view of a campaign's performance across various environments, which enables marketing and media teams to assess how campaigns are tracking across channels rather than relying on reports from individual publishers. - MARKETING SENIOR ASSOCIATE10B+ USDConsumer GoodsReview Source
Innovid Offers an Intuitive Platform and Quality Support
Innovid is a great partner. Their platform is really easy to use and very intuitive. Their support team is great and we have had a great relationship. - CHIEF OPERATING OFFICER<50M USDSoftwareReview Source
Navigating the Complexities of TV Ad Campaign Management
A great tool for TV ad campaigns management and measurement - Senior Ad Operations Executive50M-1B USDMiscellaneousReview Source
Exploring the User-friendly Experience of Flashtalking Platform
The Flashtalking platform is very user-friendly. I've used this platform to upload creatives in the Creative Manager and to set-up the campaign in the Campaign Manager. My experience so far has been good and the process has been pretty straight forward. I have also worked with implementing event tags for each campaign at a placement level and I can safely say that Flashtalking can be used for efficient campaign management. - AD OPERATIONS EXECUTIVE<50M USDMediaReview Source
Exploring the Superior UI: A User's Experience
UI is really good and generating tags is not taking that much time also. Overall it was a great experience, Generating FT display and video tags TAT is very much commentable. The time taken for me to understand the platform and to learn FT from scratch is just a few hours