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  3. Innovid
Logo of Innovid

Innovid

byInnovid
in Ad Tech Platforms
4.5

Overview

Product Information on Innovid

Updated 13th October 2025

What is Innovid?

Innovid is a software that provides solutions for video advertising management and measurement across digital channels. The software enables users to create, deliver, and analyze video campaigns, supporting formats such as connected TV, mobile, desktop, and social platforms. Innovid offers features for dynamic creative optimization, ad serving, campaign management, and audience segmentation, allowing organizations to streamline the workflow of video ad deployment and measurement. The software addresses the business challenge of managing and measuring video ad performance at scale, providing actionable data and insights to inform marketing strategies and improve return on investment for digital video advertising initiatives.

Innovid Pricing

The Innovid software uses a pricing model structured around usage and volume, with costs based on the number of video ad impressions or campaigns managed through the platform. Pricing is variable depending on the scope and scale of the software application, with some customization for enterprise clients through negotiated agreements. No publicly disclosed fixed pricing tiers are listed.

Overall experience with Innovid

MARKETING SENIOR ASSOCIATE
30B + USD, Consumer Goods
FAVORABLE

“Innovid Offers an Intuitive Platform and Quality Support”

5.0
Dec 4, 2024
Innovid is a great partner. Their platform is really easy to use and very intuitive. Their support team is great and we have had a great relationship.
Marketing Associate
500M - 1B USD, Media
CRITICAL

“Breaking Down Efficiency Challenges in Digital Solutions”

3.0
Apr 23, 2024
Overall there are some learning curves and efficiency knots that need to be worked out, but I think the biggest drawback is not having a dashboard.

About Company

Company Description

Updated 20th May 2025

Innovid is the independent ad tech platform empowering marketers to create, deliver, measure, and optimize ad-supported experiences. In 2025, Innovid and Flashtalking merged to create transparent, scalable solutions across CTV, digital, linear, and social channels. As part of Mediaocean, Innovid is tied into the industry’s core ad infrastructure for omnichannel planning, buying, and billing.

Company Details

Updated 20th May 2025
Year Founded
2007
Head office location
New York, United States
Number of employees
501 - 1000
Website
http://www.innovid.com/

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: Innovid
Deciding Factors: Innovid Vs. Market Average
Performance of Innovid Across Market Features

Innovid Likes & Dislikes

Like

The platform is really easy and intuitive to use. It makes my job a lot easier and saves me a lot of time.

Like

Friendly service Easy asset drop off Fast remedies

Like

It is very user friendly and easy to use. Everything is accessible with a click of a button.

Dislike

Turnaround time for difficult requests (but great overall).

Dislike

Very nuanced emails- not able to have ad server and partner figure things out No dashboard creates a lot of disorganization Nuanced process makes process more complex

Dislike

Their customer support is great as well as their resource center, but sometimes it's unclear how to generate some of the reports (some are automatic and some require user action). It is sometimes confusing to navigate the menus but their resources and support help.

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Peer Discussions

Innovid Reviews and Ratings

4.5

(82 Ratings)

Rating Distribution

5 Star
45%
4 Star
52%
3 Star
2%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.3

Integration & Deployment

4.4

Service & Support

4.6

Product Capabilities

4.4

Filter Reviews
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  • MARKETING SENIOR ASSOCIATE
    10B+ USD
    Consumer Goods
    Review Source

    Innovid Offers an Intuitive Platform and Quality Support

    5.0
    Dec 4, 2024
    Innovid is a great partner. Their platform is really easy to use and very intuitive. Their support team is great and we have had a great relationship.
  • CHIEF OPERATING OFFICER
    <50M USD
    Software
    Review Source

    Navigating the Complexities of TV Ad Campaign Management

    5.0
    Nov 29, 2024
    A great tool for TV ad campaigns management and measurement
  • Senior Ad Operations Executive
    50M-1B USD
    Miscellaneous
    Review Source

    Exploring the User-friendly Experience of Flashtalking Platform

    4.0
    Oct 21, 2024
    The Flashtalking platform is very user-friendly. I've used this platform to upload creatives in the Creative Manager and to set-up the campaign in the Campaign Manager. My experience so far has been good and the process has been pretty straight forward. I have also worked with implementing event tags for each campaign at a placement level and I can safely say that Flashtalking can be used for efficient campaign management.
  • AD OPERATIONS EXECUTIVE
    <50M USD
    Media
    Review Source

    Exploring the Superior UI: A User's Experience

    5.0
    Oct 22, 2024
    UI is really good and generating tags is not taking that much time also. Overall it was a great experience, Generating FT display and video tags TAT is very much commentable. The time taken for me to understand the platform and to learn FT from scratch is just a few hours
  • Ad Operations Executive
    <50M USD
    Media
    Review Source

    Navigating Flashtalking: An Insight Into User Experience

    5.0
    Oct 10, 2024
    Overall my experience was good. I am still working on Flashtalking when I need to host images and videos. And it's quite an easy process once you get a hold of it. Moreover, the process is smooth and you can just easily get a hook of it. For videos and HTML also you just need to make slight changes that's it.
...
Showing Result 1-5 of 82

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Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences, and should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product or service depicted in this content nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of merchantability or fitness for a particular purpose.

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