• HOME
  • CATEGORIES

    • CATEGORIES

    • Browse All Categories
  • FOR VENDORS

    • FOR VENDORS

    • Log In to Vendor Portal
    • Get Started
  • REVIEWS

    • REVIEWS

    • Write a Review
    • Product Reviews
    • Vendor Directory
    • Product Comparisons
  • GARTNER PEER COMMUNITY™
  • GARTNER.COM
  • Community GuidelinesListing GuidelinesBrowse VendorsRules of EngagementFAQPrivacyTerms of Service
    ©2026 Gartner, Inc. and/or its affiliates.
    All rights reserved.
  • Categories

    • Loading categories...

      Browse All Categories

      Loading markets...

  • For Vendors

    • Log In to Vendor Portal 

    • Get Started 

  • Write a Review

Join / Sign In
  1. Home
  2. /
  3. Kapost
Logo of Kapost

Kapost

byUpland
in Content Marketing Platforms
4.2

Overview

Product Information on Kapost

Updated 4th November 2025

What is Kapost?

Kapost is a software designed to support content operations within marketing organizations by facilitating collaborative planning, creation, distribution, and management of content. The software provides tools for aligning content with marketing campaigns and business objectives, supports workflow automation, and enables tracking of content performance. Kapost centralizes content processes to address the challenge of disconnected teams and inconsistent messaging, helping organizations maintain governance and streamline content approvals and publishing. It also offers features for content strategy alignment, progress reporting, and analytics, allowing teams to measure the impact of their content across channels and formats.

Kapost Pricing

Kapost software uses a subscription-based pricing model that typically varies according to the number of users and the level of functionality required. The software is generally offered in packages or tiers, with different features available at each tier, allowing organizations to select a plan that aligns with their workflow and content management needs. Pricing details are often customized based on enterprise requirements.

Kapost Product Images

Schedule
Schedule
Graphs
Graphs
Tasks
Tasks

Overall experience with Kapost

Marketing & Communications Leader
<50M USD, Media
FAVORABLE

“Centralized Content Planning and Management Features Enhance Workflow Efficiency”

4.0
Jan 15, 2026
Kapost has a strong content planning which made my experience well as I can assign my team for work and can see the progress on it also it has storage which can store my assets and content so I need to worry about losing my files.
BUSINESS DEVELOPMENT SPECIALIST
50M - 250M USD, Miscellaneous
CRITICAL

“Good tool, could use a couple updates”

3.0
Jun 18, 2022
Creation of workflows is simplified, the organization is fantastic. Seemed like it was missing a few pieces of integration so it could use a few updates but the creation is great and it allows team members to keep up to date with what they are working on until published.

About Company

Company Description

Updated 30th September 2025

Upland Software Inc. enables global businesses to work smarter with over 20 proven enterprise cloud software products that increase revenue, reduce costs, and deliver immediate value. Our solutions offer many integrated AI capabilities and cover digital marketing, knowledge management, contact center service, sales productivity, content lifecycle automation, and more. Upland's powerful cloud products are trusted by more than 10,000 global customers.

Company Details

Updated 30th September 2025
Company type
Public
Year Founded
2010
Head office location
Austin, United States
Number of employees
1001 - 5000
Website
http://www.uplandsoftware.com

Do You Manage Peer Insights at Upland?

Access Vendor Portal to update and manage your profile.

Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: Kapost
Deciding Factors: Kapost Vs. Market Average
Performance of Kapost Across Market Features

Kapost Likes & Dislikes

Like

I like how it have multiple things in one place such as create, plan and can manage the content also due to the smooth workflow everything goes smooth as expected. Using content calendar I can see what's going on.

Like

Content was easy to access, it made useful content suggestions and tweaks, and it allowed us to schedule out parts of the process for different departments who needed to be involved.

Like

It reduces my manual work because of its automation which makes content production much easier. It offers great collaboration so multiple teams can work on the same thing.

Dislike

The interface is not my favorite because which looks outdated and search feature is bit slow and need many keywords.

Dislike

Parts of the design seemed dated and we had some integration issues. It wasn't very easy to customize and onboarding was difficult.

Dislike

The user interface is not so modern and feels kind of outdated. The report doesn't offer much deep data.

Top Kapost Alternatives

Logo of Contently
1. Contently
4.4
(237 Ratings)
Logo of Optimizely Content Marketing Platform
2. Optimizely Content Marketing Platform
4.2
(153 Ratings)
Logo of Accelerator360
3. Accelerator360
4.4
(152 Ratings)
View All Alternatives

Peer Discussions

Kapost Reviews and Ratings

4.2

(74 Ratings)

Rating Distribution

5 Star
38%
4 Star
55%
3 Star
5%
2 Star
1%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.3

Planning & Transition

4.8

Delivery & Execution

5.0

Integration & Deployment

4.4

Service & Support

4.3

Product Capabilities

4.4

Filter Reviews
Sort By:
Most helpful
Last 12 Months
Star Rating
Reviewer Type
Reviewer's Company Size
Reviewer's Industry
Reviewer's Region
Reviewer's Job Function
  • Marketing & Communications Leader
    <50M USD
    Media
    Review Source

    Centralized Content Planning and Management Features Enhance Workflow Efficiency

    4.0
    Jan 15, 2026
    Kapost has a strong content planning which made my experience well as I can assign my team for work and can see the progress on it also it has storage which can store my assets and content so I need to worry about losing my files.
  • DIRECTOR OF FINANCIAL AID
    50M-1B USD
    Banking
    Review Source

    Version Control and Automation Ease Content Management but UI Feels Outdated

    4.0
    Nov 25, 2025
    Kapost made the overall experience pretty well because of strong version control which reduces the chance of any confusion. It offers a wide range of integrations with other tools which enhance its performance.
  • Marketing Strategist
    <50M USD
    Media
    Review Source

    Structured Workflow Enhances Collaboration but Search Reliability Remains a Concern

    4.0
    Jan 5, 2026
    My experience has been that it is structured and helpful as it keeps everyone on the same page and it also provides me with automation features for approval and review. It connects well with the other tools that are best for it.
  • EXECUTIVE DIRECTOR OF COMMUNICATIONS AND
    Gov't/PS/Ed
    Education
    Review Source

    Kapost Enhances Team Collaboration Despite Lacking Modern Interface and Advanced Reporting

    4.0
    Dec 10, 2025
    Kapost is a great centralized content calendar which means it makes sure everyone stays on the same page. It offers impressive collaboration between writers, editors and marketers. It has wide range of integration options
  • Deputy General Manager
    50M-1B USD
    Software
    Review Source

    Organised Workflows Enhance Collaboration but Execution Speed May Be a Drawback

    4.0
    Dec 30, 2025
    Using Kapost feels like having a central system to keep content effort organised and on track. It works well for planning calendars, managing approvals, and maintaining visibility across campaign. However the platform cab sometimes feels slower and more complex than needed, particular for teams looking for fast and light execution.
...
Showing Result 1-5 of 73

Recommended Gartner Research

  • Critical Capabilities for Content Marketing Platforms
  • Magic Quadrant for Content Marketing Platforms

Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences, and should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product or service depicted in this content nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of merchantability or fitness for a particular purpose.

This site is protected by hCaptcha and its Privacy Policy and Terms of Use apply.


Software reviews and ratings for EMMS, BI, CRM, MDM, analytics, security and other platforms - Peer Insights by Gartner
Community GuidelinesListing GuidelinesBrowse VendorsRules of EngagementFAQsPrivacyTerms of Use

©2026 Gartner, Inc. and/or its affiliates.

All rights reserved.