Name: Quantcast Platform
Rating: 4.4 (164 reviews)

Overview

Product Information on Quantcast Platform

Updated 13th October 2025

What is Quantcast Platform?

Quantcast Platform is a software designed for audience insights, advertising planning, and campaign management. The software enables users to analyze real-time data from digital properties, identifying audience segments and behavioral trends. It offers automated buying of advertising inventory and provides measurement solutions for brand and performance campaigns. Quantcast Platform supports the optimization of advertising strategy through its predictive modeling capabilities and facilitates the management of multiple campaigns across display and video formats. The software addresses business challenges related to reaching specific audiences, measuring campaign effectiveness, and improving advertising efficiency by delivering actionable insights and tools for data-driven marketing decisions.

Overall experience with Quantcast Platform

50M - 250M USD, Media

FAVORABLE

“USE QUANTCAST FOR ALL YOUR PROGRAMMATIC NEEDS”

5.0

Mar 1, 2023

Quantcasts' customer service sets the bar for all other platforms we have used for a DSP. Its media metrics, in depth reporting, and account service teams sets the bar for all the vendors we have and will work with in the future.

MARKETING DIRECTOR

<50M USD, Miscellaneous

CRITICAL

“Could have been better, but huge potential.”

3.0

Oct 24, 2022

Quantcast measurement tools are phenomenal, which is why we decided to pursue a test with their ad platform. The test using the ad platform didn't go well, likely because it was in the early stages of adoption, but I still think there is a lot of potential for Quantcast to improve this product and succeed in ways that others haven't been able to.

About Company

Company Description

Quantcast specializes in measurable advertising outcomes, leveraging an AI-powered DSP that anticipates audiences likely to purchase and refines campaigns for scalability. The business focus lies in optimizing campaign performance for agencies, brands, and publishers. Established in 2006, Quantcast has been adapting to global trends and exceeding usual industry results. The primary business problem it addresses is launching smart campaigns that can be smoothly measured and adjusted at every phase across the purchasing journey. By incorporating Quantcast's services, the opportunity to engage a broad range of relevant consumers and unlock significant business results is achievable.

Company Details

Company type

Private

Year Founded

2006

Head office location

San Francisco, United States

Number of employees

501 - 1000

Website

http://www.quantcast.com

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Key Insights

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Reviewer Insights for: Quantcast Platform

Deciding Factors: Quantcast Platform Vs. Market Average

Performance of Quantcast Platform Across Market Features

Quantcast Platform Likes & Dislikes

Our rep from the account management team gets all the props in the world. Her work along side another rep from a trafficking and QC perspective provides the best insights, weekly & monthly reports, and recommendations from the dashboard pulls. More importantly, they tailor everything fit to your business needs. Another standout is the low minimums needed to run campaigns.

1) The measurement and data/audience insights are powerful. 2) The concept of an intelligent ad platform powered by Quantcast's measurement data is very compelling. 3) The team that we worked with was very helpful and reasonable. They genuinely cared about our success.

I like that i have all my websites in a single login. The responses from the cmp are very fast which is critical for serving ads to our users. It also gives very detailed infographics and interests insights. It is very helpful also that we can change the cmp appearance directly from the platform website and not have to do changes server side. The ability to have themes is also beneficial since we can use the same theme for more than 1 website. It is also beneficial that we can use the same tag with all our websites.

I honestly have zero complaints about the product. I would recommend a little more in depth training for those who utilize a hybrid model, but the platform itself is very easy to use and navigate

1) The ad platform was buggy. 2) There were a lot of features missing that would have been present in a full-grown ad platform. I'm sure with time this would be resolved. 3) We didn't see an acceptable level of performance, which was disappointing given the level of data that could have/ should have been leveraged to make intelligent machine-based decisions.

Custom implementation needs to be done to avoid google core web vitals issues. Also custom implementation needs to be done to serve ads after quantcast cmp gets a response from user. Also it is not working well with non https requests. For websites that we have that have both http and https versions when a user gets back to the site the cmp ask for users approval every single time. Lately we have encountered some issues with users not being able to enter the website due to issues with the CMP.

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Peer Discussions

Quantcast Platform Reviews and Ratings

Recommended Gartner Insights

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50M-1B USD

Media

Review Source

USE QUANTCAST FOR ALL YOUR PROGRAMMATIC NEEDS

Software Development Manager

<50M USD

Quick and easy cmp and analytics implementation

Oct 18, 2022

Quantcast is a very easy to use platform with fast implementation on the websites. We use it for more than 5 high traffic websites and it is performing very well. We have been using quantcast as the main CMP platform for many years with minimal or no issues. Audience insights is also very usefull and provides lots of information for sites visitors.

Miscellaneous

Could have been better, but huge potential.

Ad Operations Manager

Get Game-Changing Data-Driven Audience Insights From a Pixel

4.0

My agency is currently testing the free audience insights pixel with a new client we are onboarding. So far, our experience has been great. The amount of audience insights we were able to pull back from the pixel is amazing and will definitely be used to help us build audiences for both our programmatic and social advertising. Now that we have tested the free pixel and are impressed with the data it provides, we are interested in exploring additional services that Quantcast has to offer.

Senior Strategist

Great customer service and relationship, great product features

Working with the team at Quantcast has been great! Very diligent during the RFP and negotiating process. And once campaigns and budgets have been approved, getting those campaigns setup has been easy, the monitoring and reporting has been very helpful, and we've never had any issues with billing/invoicing.