Name: SAP Customer Business Planning
Rating: 4 (1 reviews)

Overview

Product Information on SAP Customer Business Planning

Updated 13th October 2025

What is SAP Customer Business Planning?

SAP Customer Business Planning is a software designed to support integrated planning and collaboration between organizations and their customers, especially within sales and account management functions. The software enables users to jointly develop and manage business plans, track progress against goals, analyze current and projected business scenarios, and share forecasts and performance metrics. It provides features for data integration from multiple sources, facilitates scenario modeling, and allows stakeholders to align strategies and actions to improve revenue planning, promotional investment, demand forecasting, and partnership coordination. The software addresses business challenges related to fragmented planning processes, limited visibility into customer activities, and inefficient collaboration, helping organizations achieve more effective and consistent execution of joint business objectives.

Overall experience with SAP Customer Business Planning

Senior Manager, Gobal Trade Promotion Management Solutions

3B - 10B USD, Consumer Goods

FAVORABLE

“Complex implementation but the right team made it seem easy”

4.0

Apr 23, 2018

SAP TPM has come a long way in the last 4-5 years and is now considered as a market leading solution for trade management and consumption based planning. Constant refinement and feature updates are keeping the offerings very competitive. There are some challenges with the product but SAP's strong support in providing bug fixes and solutions are a great help for our implementation

There are no reviews in this category.

CRITICAL

About Company

Company Description

SAP was founded in 1972 and is headquartered in Walldorf, Germany. The company employs over 105,000 people globally and develops software solutions for enterprise resource planning (ERP) and related business functions. SAP’s early products, SAP R/2 and SAP R/3, were widely adopted for managing core business processes. Its current ERP platform, SAP S/4HANA, uses in-memory computing to support data-intensive operations and integrates capabilities such as artificial intelligence and machine learning. SAP offers a portfolio of software applications that support various business functions across industries. These applications are designed to operate on a unified digital platform. As of 2025, SAP reports over 230 million cloud users and provides more than 100 solutions. The company’s offerings are used by organizations to manage finance, human resources, procurement, supply chain, and other operational areas.

Company Details

Company type

Public

Year Founded

1972

Head office location

Walldorf, Germany

Number of employees

10001+

Annual Revenue

30B+ USD

Website

http://www.sap.com

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Reviewer Insights for: SAP Customer Business Planning

Performance of SAP Customer Business Planning Across Market Features