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Logo of Sugar Serve

Sugar Serve

bySugarCRM
in CRM Customer Engagement Center
4.5

Overview

Product Information on Sugar Serve

Updated 13th October 2025

What is Sugar Serve?

Sugar Serve is a customer service software designed to help organizations manage and resolve customer inquiries and support cases efficiently. The software provides features such as case management, service level agreement tracking, workflow automation, and reporting tools. It enables support teams to prioritize and route cases, track customer issues, and monitor service performance through dashboards and analytics. Sugar Serve supports integration with communication channels including email and self-service portals, allowing users to deliver consistent support across touchpoints. By centralizing customer information and interactions, the software aims to streamline support processes and assist organizations in addressing customer needs and improving response times.

Sugar Serve Pricing

Sugar Serve software uses a subscription-based pricing model, where fees are charged per user per month. The software offers different plan tiers with varying functionality, and pricing adjusts based on the number of users and selected tier. Customization options and add-ons may impact the overall cost, and enterprise plans are available for larger organizations.

Overall experience with Sugar Serve

IT MANAGER
50M - 250M USD, Consumer Goods
FAVORABLE

“Highly configurable, future-proof solution that houses all your service management processes”

5.0
Sep 26, 2025
Highly configurable solution that fits any process. A solution that covers the entire service management process landscape.
Director of IT
<50M USD, Manufacturing
CRITICAL

“Sugar CRM Implementation”

2.0
Apr 11, 2023
We have experiences with the implementation of the product. This product was marketed as "accessible" though we have ran into multiple issued with the accessibility of the software. It does not appear to have been tested using industry standard tools.

About Company

Company Description

Updated 25th July 2024

SugarCRM is a platform aimed at providing a comprehensive perspective of customer journeys for marketing, sales, and service teams. The central focus rests upon removing the complications and effort typically associated with traditional Customer Relationship Management (CRM) systems. The solution eliminates redundant work, visibility gaps, and potential obstacles, striving to streamline the customer experience. The goal of SugarCRM is to enhance the functionality of CRM systems, minimizing manual data entry, and optimizing tasks to provide a high-definition customer experience.

Company Details

Updated 26th February 2025
Company type
Private
Year Founded
2004
Head office location
United States
Number of employees
501 - 1000
Website
https://www.sugarcrm.com/

Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: Sugar Serve
Deciding Factors: Sugar Serve Vs. Market Average
Performance of Sugar Serve Across Market Features

Sugar Serve Likes & Dislikes

Like

Configurability - We have designed each and every service management process from scratch such as case registration, job allocation, technician visit, cost estimation, customer feedback and job closure. Ease of use - We work with a lot of non-tech-savvy staff. The solution requires only minimal training. It is very intuitive. Process enhancements as part of continuous improvement can be easily incorporated (e.g. changes to existing workflows or creation of new ones)

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Like

We have yet to launch this product into production, so there is little to go on at this point. The fact that it is a web-based/cloud application is a benefit.

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Like

Setting up automated ticket routing and follow-up sequences has saved us hours of manual work and it also provides a great space to communicate newsletters.

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Dislike

Out of the box customer portal was not useful for us - too many system limitations. Does not seem to be a focus area of the solution. Limited (implementation) partner selection - We are lucky to have an amazing partner. But depending on your region and requirement it might be difficult to find partners of certain categories, especially Tier 1. Multiple updates per year - this is generally a good thing. However, if you are using their cloud solution you are forced to update within a certain time. While this makes a lot of sense from an information security point of view, the value add (from a business point of view) considering the work required is sometimes questionable.

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Dislike

1) Apparent lack of testing 2) Accessibility claims that may not be true 3) During of roll-out

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Dislike

I think the email chains can be a little challenging to manage and the AI isnt as helpful as it could be.

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Peer Discussions

Sugar Serve Reviews and Ratings

4.5

(250 Ratings)

Rating Distribution

5 Star
33%
4 Star
50%
3 Star
13%
2 Star
3%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.3

Integration & Deployment

4.1

Service & Support

4.2

Product Capabilities

4.2

Last 12 Months
Filter Reviews
Sort By:
Most helpful
Star Rating
Reviewer Type
Reviewer's Company Size
Reviewer's Industry
Reviewer's Region
Reviewer's Job Function
  • IT MANAGER
    50M-1B USD
    Consumer Goods
    Review Source

    Highly configurable, future-proof solution that houses all your service management processes

    5.0
    Sep 26, 2025
    Highly configurable solution that fits any process. A solution that covers the entire service management process landscape.
  • Marketing Coordinator
    Gov't/PS/Ed
    Education
    Review Source

    Automated Ticket Routing and Account Data Access Enhance Efficiency in Support Processes

    5.0
    Aug 5, 2025
    Its comprehensive features allowed us to streamline our support processes efficiently by making it easy to track conversations and pull relevant account data.
  • Business Development Associate
    <50M USD
    IT Services
    Review Source

    Sugar CRM Reduces Application Switching and Supports Modern Interface Preferences

    4.0
    Jul 10, 2025
    Sugar CRM is easily customisable to your organisations environment. I like the display history of data and the ability to do everyday tasks in the platform. Avoiding the need for multiple software programs and switching between applications. To automate tasks easily allowed us to stay optimised and focus on other tasks.
  • DATA ANALYST
    50M-1B USD
    Manufacturing
    Review Source

    Software Effectively Manages Customer Information Despite Bespoke Integration Challenges

    4.0
    Dec 1, 2025
    It's a good piece of software but it has shown some challenges with bespoke additions.
  • IT MANAGER
    <50M USD
    Construction
    Review Source

    Experiencias utilizando SugarCRM

    4.0
    Jun 30, 2025
    Hemos utilizado esta plataforma varios años y ha sido un apoyo en las estrategias de venta de la organización
...
Showing Result 1-5 of 240

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Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences, and should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product or service depicted in this content nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of merchantability or fitness for a particular purpose.

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