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  3. Terminus
Logo of Terminus

Terminus

byDemandScience
in
4.4

Overview

Product Information on Terminus

Updated 13th October 2025

What is Terminus?

Terminus is a software designed to assist businesses with account-based marketing strategies by enabling coordinated campaigns across multiple channels. The software provides tools for targeting and engaging key accounts, measuring campaign performance, and integrating data from various marketing and sales platforms. It supports functionalities such as audience segmentation, digital advertising, web personalization, and marketing analytics. Terminus helps organizations align marketing and sales efforts to generate pipeline, manage engagement, and report on account progression. The software addresses challenges related to fragmented marketing activities and difficulty in tracking account-level impact, offering a unified platform for executing and analyzing account-based programs.

Terminus Pricing

The Terminus software offers a subscription-based pricing model structured around tiers according to account size and feature access. The software typically includes options for annual or monthly billing. Pricing varies depending on selected features such as advertising, chat, analytics, and integrations with other platforms. Custom packages may be available based on organizational requirements and usage levels.

Overall experience with Terminus

Senior Marketing Executive
3B - 10B USD, Manufacturing
FAVORABLE

“Efficient Asset Loading and Content Swap for Relevant Campaign Delivery”

5.0
May 4, 2025
Easy to load assets and tags, enabling our website to deliver the most relevant content to our prospects and customers.
MARKETING TECHNOLOGY
250M - 500M USD, Telecommunication
CRITICAL

“Email Banner Feature Performs Well Amidst Support Concerns”

3.0
Jul 17, 2024
We use the email banner functionality. The platform works ok but they laid off their customer support organization which makes it really difficult to solve issues that come up with the platform.

About Company

Company Description

Updated 24th January 2024

Established in 2014, Terminus is an all in one platform for revenue growth. We help sales and marketing teams take action on their data to grow their pipeline, launch more personalized campaigns, and execute multi-channel ABM for better engagement. Terminus offers data, channels and analytics all in one platform.

Company Details

Updated 26th February 2025
Company type
Private
Year Founded
2014
Head office location
Atlanta, United States
Number of employees
201 - 500
Website
http://terminus.com

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: Terminus
Deciding Factors: Terminus Vs. Market Average
Performance of Terminus Across Market Features

Terminus Likes & Dislikes

Like

Its main strength is the ability to effectively push a single piece of content across multiple streams.

Like

The banners are a helpful marketing channel and the UX is really easy

Like

Its integration pulls together a bunch of different tools which makes data analysis efficient and allows us to effectively report on buyer persona preferences.

Dislike

Some of their analytics require us to use a lot of UTM parameters

Dislike

No support for the tool and the templates are really difficult to manage

Dislike

Better optimization suggestions can be added to help the user optimize the performance of their assets.

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Peer Discussions

Terminus Reviews and Ratings

4.4

(72 Ratings)

Rating Distribution

5 Star
50%
4 Star
47%
3 Star
1%
2 Star
1%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.5

Integration & Deployment

4.3

Service & Support

4.6

Product Capabilities

4.4

Filter Reviews
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Most helpful
Last 12 Months
Star Rating
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Reviewer's Company Size
Reviewer's Industry
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Reviewer's Job Function
  • Senior Marketing Executive
    1B-10B USD
    Manufacturing
    Review Source

    Efficient Asset Loading and Content Swap for Relevant Campaign Delivery

    5.0
    May 4, 2025
    Easy to load assets and tags, enabling our website to deliver the most relevant content to our prospects and customers.
  • Marketing & Product Development Manager
    1B-10B USD
    Manufacturing
    Review Source

    Great content personalization tool with very insightful prospect journey reporting

    5.0
    Mar 11, 2025
    Super flexible tool to create pop ups, content recommendations and forms that show based on multiple behavior attributes.
  • MANAGER OF IT SERVICES
    50M-1B USD
    IT Services
    Review Source

    Harnessing Multichannel Engagement for Effective Marketing

    4.0
    Jan 30, 2025
    Multichannel engagement and better tool for account based marketing
  • SALES EXECUTIVE & MARKETING SPECIALIST
    1B-10B USD
    Manufacturing
    Review Source

    Powerful tool to identify top prospects, organize campaigns and reach our targets faster

    5.0
    Sep 21, 2024
    This is an excellent tool for our research into target accounts and its been great for our one-to-one outreach activities. It has been a very insightful tool offering extensive customer data, advanced filtering, and valuable buying intent that assist in focused selling.
  • Senior Product Marketing Manager
    50M-1B USD
    Manufacturing
    Review Source

    Robust platform with prompt account targeting and fantastic reporting capabilities

    5.0
    Aug 18, 2024
    Robust and simple to use platform that provides an intuitive reporting dashboard which has helped get our brand in front of our target accounts and generate quality marketing leads. The support team is exceptionally helpful providing support and guidance whenever needed.
...
Showing Result 1-5 of 72

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  • Magic Quadrant for Account-Based Marketing Platforms

Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences, and should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product or service depicted in this content nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of merchantability or fitness for a particular purpose.

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