• HOME
  • CATEGORIES

    • CATEGORIES

    • Browse All Categories
  • FOR VENDORS

    • FOR VENDORS

    • Log In to Vendor Portal
    • Get Started
  • REVIEWS

    • REVIEWS

    • Write a Review
    • Product Reviews
    • Vendor Directory
    • Product Comparisons
  • GARTNER PEER COMMUNITY™
  • GARTNER.COM
  • Community GuidelinesListing GuidelinesBrowse VendorsRules of EngagementFAQPrivacyTerms of Service
    ©2026 Gartner, Inc. and/or its affiliates.
    All rights reserved.
  • Categories

    • Loading categories...

      Browse All Categories

      Loading markets...

  • For Vendors

    • Log In to Vendor Portal 

    • Get Started 

  • Write a Review

Join / Sign In
  1. Home
  2. /
  3. Workfront
Logo of Workfront

Workfront

byAdobe
in
4.3
Market Presence: Project and Portfolio Management, Collaborative Work Management

Overview

Product Information on Workfront

Updated 19th February 2025

What is Workfront?

Workfront, fueled by the power of Adobe, serves as a marketing system of record for organizations, encompassing campaign planning and management, core workflow execution capabilities, and automations and integrations. Workfront's integrations with Adobe Experience Cloud and Creative Cloud solutions provide seamless connectivity across your Adobe tech stack, allowing organizations to centralize all planning activities and decision-making processes from a single, central point. This enables a holistic view of work to streamline execution and bring content to market faster. Additionally, it facilitates creative collaboration, automated review workflows, and auditable approvals, while aligning work to best practices using templates, automation, and enterprise-ready AI.

Workfront Pricing

Adobe Workfront offers three plans: Select, Prime, and Ultimate, each with targeted add-ons to meet diverse business needs. The Select plan provides essential work management capabilities for collaboration and execution. The Prime plan includes all Select features plus advanced strategic planning and security. The Ultimate plan encompasses all Prime features, adding automation, goal alignment, and scenario planning.

Workfront Product Images

Canvas Dashboard
Canvas Dashboard
Request Queue
Request Queue
Ai-assisted brief
Ai-assisted brief

Overall experience with Workfront

Director of Operations
50M - 250M USD, Media
FAVORABLE

“Reporting Flexibility Praised While Transparency, Documentation, And Asset Tracking Needs Improvement”

4.0
Nov 17, 2025
I have used Workfront for 6 years, and it has been an amazing tool for project management, insight, and our system of record. It is a broad tool, and I often tell people, "If there's one way to do something in Workfront, there's probably three more". The ability to allow users to custom-craft their own reports and develop their own bespoke environment has been invaluable. Some pain points arise from a lack of in-depth documented training material (it is mostly broadly addressing the issues for which we're troubleshooting), which usually results in lengthy deep-dives into Experience League to try to glean information from community comments and questions, which often tend to not have responses from Admins, experts, or have clear-cut solutions to our common problems.
Group Product Manager
500M - 1B USD, Miscellaneous
CRITICAL

“Ongoing Communication Issues and Documentation Gaps equals frustration for system admins”

2.0
Dec 2, 2025
Adobe's communication is astonishingly poor. It amazes me how little information they provide, how reticent they are at sharing status updates of important matters that impact work on our side of the tool. We love the product, but abhor the business. With each product release we encounter issues that cause my team to be taken away from the work that supports our marketing organization.

About Company

Company Description

Updated 7th December 2023

Adobe focuses on providing digital media and digital marketing solutions on a worldwide scale. The company offers creative, marketing and document solutions which are geared towards assisting individuals, ranging from budding artists to established brands, to bring life to their digital creations. Furthermore, Adobe concentrates on the delivery of captivating experiences to the targeted individuals. Adobe's solutions are omnipresent and they are striving to bring about change through digital experiences.

Company Details

Updated 6th February 2025
Company type
Public
Year Founded
1982
Head office location
San Jose, United States
Number of employees
10001+
Annual Revenue
10B-30B USD
Website
http://www.adobe.com

Do You Manage Peer Insights at Adobe?

Access Vendor Portal to update and manage your profile.

Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: Workfront
Performance of Workfront Across Market Features

Workfront Likes & Dislikes

Like

- Connectivity and flexibility in reporting and dashboard use, to keep users' experiences less granular, and more streamlined in performing tedious admin work alongside their day-to-day functions - Consolidation of requests, tasks, briefs, etc. to alleviate multiple systems with numerous documents or processes floating around. - Staged review and approvals with multiple checks along the way to streamline creative and marketing workflows.

Like

We have been using Workfront for almost 10 years and have been able to customize it to a degree that it works very well for our organization. Our instance has been held up as a showcase for other business units seeking workflow management. The product out of the box is limited, but with creative thinking and Fusion we have made the product support us in a very effective ways.

Like

meaningful reporting using multiple custom data points that are relevant to our business ease of communication and visibility of projects/tasks across the organization customizable permissions that allow for strategic viewing/managing permissions for different user types and groups

Dislike

- Lack of transparency into road-mapped features; teasing functionality, but dropping without much notification - Seemingly hoarded documentation and deep-discussion platforms, with little to no training or informational communities outside of the Experience League, which tends to not yield much in the way of issue-specific troubleshooting - Lack of physical asset tracking, such as equipment, room scheduling, or asset checkout. In a marketing production environment, the ability to schedule and track physical resources is a major aspect.

Dislike

lack of documentation to support system admins, lack of documentation to support end-users, inability to capture and retain time stamps, and the many issues caused by Adobe improvements without clear documentation to help offset the disruptions caused by permissions misalignment, data field removals, and Adobe's unwillingness to allow us to test drive new products like Planning and AI.

Dislike

sometimes the amount of customizations available are really overwhelming when it comes to user and project setup.

Top Workfront Alternatives

Logo of Smartsheet
1. Smartsheet
4.6
(2478 Ratings)
Logo of monday.com
2. monday.com
4.5
(1245 Ratings)
Logo of Wrike
3. Wrike
4.4
(918 Ratings)
View All Alternatives

Peer Discussions

Workfront Reviews and Ratings

4.3

(464 Ratings)

Rating Distribution

5 Star
38%
4 Star
53%
3 Star
8%
2 Star
2%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.2

Integration & Deployment

4.2

Service & Support

4.3

Product Capabilities

4.4

Filter Reviews
Sort By:
Most helpful
Last 12 Months
Star Rating
Reviewer Type
Reviewer's Company Size
Reviewer's Industry
Reviewer's Region
Reviewer's Job Function
  • Director of Operations
    50M-1B USD
    Media
    Review Source

    Reporting Flexibility Praised While Transparency, Documentation, And Asset Tracking Needs Improvement

    4.0
    Nov 17, 2025
    I have used Workfront for 6 years, and it has been an amazing tool for project management, insight, and our system of record. It is a broad tool, and I often tell people, "If there's one way to do something in Workfront, there's probably three more". The ability to allow users to custom-craft their own reports and develop their own bespoke environment has been invaluable. Some pain points arise from a lack of in-depth documented training material (it is mostly broadly addressing the issues for which we're troubleshooting), which usually results in lengthy deep-dives into Experience League to try to glean information from community comments and questions, which often tend to not have responses from Admins, experts, or have clear-cut solutions to our common problems.
  • Group Product Manager
    50M-1B USD
    Miscellaneous
    Review Source

    Ongoing Communication Issues and Documentation Gaps equals frustration for system admins

    2.0
    Dec 2, 2025
    Adobe's communication is astonishingly poor. It amazes me how little information they provide, how reticent they are at sharing status updates of important matters that impact work on our side of the tool. We love the product, but abhor the business. With each product release we encounter issues that cause my team to be taken away from the work that supports our marketing organization.
  • Operations Manager
    1B-10B USD
    Manufacturing
    Review Source

    Extensive Customization Options Can Lead to Complexity, but thoughtful planning makes it worth it

    5.0
    Nov 21, 2025
    Workfront allows for an incredibly deep ability to customize our system for all of our users. The level of insight helps give us information to make nuanced business decisions, and the ability to connect with other Adobe products makes workstreams flow smoothly.
  • Engineer
    1B-10B USD
    Healthcare and Biotech
    Review Source

    WorkFront Facilitates Continuous Improvement When Implemented Well

    4.0
    Aug 16, 2025
    I am a new user of WorkFront at my org. I've given it four stars based on the value it delivers to the organization. It is used at the biomanufacturing facility in Portsmouth, NH to capture and track improvement ideas.
  • Marketing Manager
    50M-1B USD
    Retail
    Review Source

    Workfront Simplifies Creative Collaboration But Folder Navigation Remains Challenging

    4.0
    Feb 4, 2026
    I have used Workfront on the creative marketing side to collaborate with graphic designers and account services teams. Overall, I have found the platform to be easy to use, especially for new users getting used to this type of creative proofing platform.
...
Showing Result 1-5 of 479

Recommended Gartner Research

  • Critical Capabilities for Project and Portfolio Management
  • Magic Quadrant for Project and Portfolio Management

Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences, and should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product or service depicted in this content nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of merchantability or fitness for a particular purpose.

This site is protected by hCaptcha and its Privacy Policy and Terms of Use apply.


Software reviews and ratings for EMMS, BI, CRM, MDM, analytics, security and other platforms - Peer Insights by Gartner
Community GuidelinesListing GuidelinesBrowse VendorsRules of EngagementFAQsPrivacyTerms of Use

©2026 Gartner, Inc. and/or its affiliates.

All rights reserved.