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Logo of Adobe Campaign

Adobe Campaign

byAdobe
in
4.3
Market Presence: Multichannel Marketing Hubs, Email Marketing

Overview

Product Information on Adobe Campaign

Updated 5th December 2025

What is Adobe Campaign?

Adobe Campaign is a software designed for managing marketing campaigns across multiple channels including email, mobile, and social media. The software enables businesses to create, automate, and personalize communications tailored to audience segments. It offers tools for campaign orchestration, customer journey mapping, audience segmentation, and real-time analytics. Adobe Campaign addresses the business need for effective customer engagement by allowing organizations to deliver consistent and relevant messaging, analyze campaign performance, and streamline marketing workflows. Integration with other platforms facilitates data consolidation and enhances the ability to refine targeting and optimize results.

Adobe Campaign Pricing

Adobe Campaign software uses a subscription-based pricing model with costs varying depending on factors such as number of users, email volume, and required features. Pricing is typically customized based on organizational needs and may require direct contact with Adobe for detailed quotes and package options.

Overall experience with Adobe Campaign

CONTENT CREATOR / DIGITAL MARKETER
<50M USD, Media
FAVORABLE

“Adobe Campaign Handles Large Contact Datasets Without Performance Issues”

4.0
Nov 2, 2025
I would say Adobe Campaign works perfectly for me. It is easy to manage and it handles large datasets of contacts without causing any issues. It can be integrated with other Adobe tools to enhance the performance.
Marketing Manager
1B - 3B USD, Consumer Goods
CRITICAL

“Adobe Campaign - poor quality and experience”

2.0
Mar 7, 2023
Adobe solution support provides very poor service. They are not able to solve basic problems with the solution and it takes them time to be able to provide any answer. Adobe Campaign is a very buggy tool, which makes it nearly impossible to use for daily operations without the necessity to contact support to solve the bugs. It lacks some basic functionalities as for B2B marketing automation tool. I would not recommend this tool.

About Company

Company Description

Updated 7th December 2023

Adobe focuses on providing digital media and digital marketing solutions on a worldwide scale. The company offers creative, marketing and document solutions which are geared towards assisting individuals, ranging from budding artists to established brands, to bring life to their digital creations. Furthermore, Adobe concentrates on the delivery of captivating experiences to the targeted individuals. Adobe's solutions are omnipresent and they are striving to bring about change through digital experiences.

Company Details

Updated 6th February 2025
Company type
Public
Year Founded
1982
Head office location
San Jose, United States
Number of employees
10001+
Annual Revenue
10B-30B USD
Website
http://www.adobe.com

Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: Adobe Campaign
Deciding Factors: Adobe Campaign Vs. Market Average
Performance of Adobe Campaign Across Market Features

Adobe Campaign Likes & Dislikes

Like

Now I can easily manage the campaigns based on SMS and email in one place. Using the automation feature I can set the time so it sends the message at the right time.

Read Full Review
Like

- UX is very pleasant and intuitive to use - The administrative console - Journey building canvas

Read Full Review
Like

I like the seamless integration between Adobe app and powerful tools that make creative work fast and professional.

Read Full Review
Dislike

The interface is not as modern as it is today and the setup process is not easy.

Read Full Review
Dislike

- no website analytics and possibility to act on website behaviour of lead - poor support quality - bugs everywhere in the system even with simple save and close the asset process

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Dislike

The subscription pricing is quite high, and some apps can feels heavy on system performance.

Read Full Review

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Peer Discussions

Adobe Campaign Reviews and Ratings

Showing data for 280 ratings and reviews for Multichannel Marketing Hubs market. View all 433 ratings and reviews across markets for a complete picture.

4.3

(280 Ratings)

Rating Distribution

5 Star
42%
4 Star
48%
3 Star
8%
2 Star
1%
1 Star
1%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.4

Integration & Deployment

4.3

Service & Support

4.2

Product Capabilities

4.5

Last 12 Months
Filter Reviews
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  • CONTENT CREATOR / DIGITAL MARKETER
    <50M USD
    Media
    Review Source

    Adobe Campaign Handles Large Contact Datasets Without Performance Issues

    4.0
    Nov 2, 2025
    I would say Adobe Campaign works perfectly for me. It is easy to manage and it handles large datasets of contacts without causing any issues. It can be integrated with other Adobe tools to enhance the performance.
  • IT SERVICES ASSOCIATE
    <50M USD
    IT Services
    Review Source

    Powerful Adobe Tools Streamline Projects With Drawback of Demanding System Resources

    4.0
    Nov 3, 2025
    My overall experience with Adobe has been quite positive. This tool powerful, reliable and offer a professional level workflow for creative and technical projects.
  • Directeur Régional
    50M-1B USD
    Retail
    Review Source

    A Reliable Marketing Platform For Business

    5.0
    Jun 17, 2025
    From sending targeted and custom marketing messages to designing and implementing marketing campaigns, Adobe Campaign has it all. It also simplifies customer communication thus making it a reliable marketing platform.
  • Fondateur & Directeur Éditorial
    50M-1B USD
    Media
    Review Source

    Effective Multichannel Marketing With Adobe Campaign

    5.0
    Jun 10, 2025
    Thanks to Adobe Campaign, we can send personalized marketing messages via different channels such as social media and emails. This makes marketing campaigns more effective and ability to track results makes Adobe Campaign an awesome solution.
  • Product Manager
    50M-1B USD
    Travel and Hospitality
    Review Source

    Product Offers Advanced Personalisation But Requires Steep Technical Learning Curve

    4.0
    Jun 17, 2025
    It's a powerful tool and its strength lies with integration with adobe ecosystem. But it requires a steep learning curve with tech setup
...
Showing Result 1-5 of 284

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Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences, and should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product or service depicted in this content nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of merchantability or fitness for a particular purpose.

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