Overview
Product Information on Adobe Campaign
What is Adobe Campaign?
Adobe Campaign Pricing
Overall experience with Adobe Campaign
“Automation and Audience Segmentation Streamlined, Non Adobe Integrations Remain Difficult”
“Adobe Campaign - poor quality and experience”
About Company
Company Description
Adobe focuses on providing digital media and digital marketing solutions on a worldwide scale. The company offers creative, marketing and document solutions which are geared towards assisting individuals, ranging from budding artists to established brands, to bring life to their digital creations. Furthermore, Adobe concentrates on the delivery of captivating experiences to the targeted individuals. Adobe's solutions are omnipresent and they are striving to bring about change through digital experiences.
Company Details
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Key Insights
A Snapshot of What Matters - Based on Validated User Reviews
Reviewer Insights for: Adobe Campaign
Deciding Factors: Adobe Campaign Vs. Market Average
Performance of Adobe Campaign Across Market Features
Adobe Campaign Likes & Dislikes
I love how I can select the audience segment which means the right people can get the targeted message. I can connect it with other adobe tools which makes everything much smoother. It works great for any size of team and can handle complex campaigns.
- UX is very pleasant and intuitive to use - The administrative console - Journey building canvas
Now I can easily manage the campaigns based on SMS and email in one place. Using the automation feature I can set the time so it sends the message at the right time.
Its integration with non Adobe tools is not so smooth and not so easy. The interface is not so straight forward and hard to learn.
- no website analytics and possibility to act on website behaviour of lead - poor support quality - bugs everywhere in the system even with simple save and close the asset process
The interface is not as modern as it is today and the setup process is not easy.
Top Adobe Campaign Alternatives
Peer Discussions
Adobe Campaign Reviews and Ratings
- Assistant Director Of Enrollment Center<50M USDServices (non-Government)Review Source
Automation and Audience Segmentation Streamlined, Non Adobe Integrations Remain Difficult
Adobe Campaign offers multi-channel campaigns such as SMS, push notifications, email and social from one platform so there is no need to use multiple tools. Using the automation feature I can cut down the repetitive steps so lesser time can be spent. - Content Creator / Digital Marketer<50M USDMediaReview Source
Adobe Campaign Handles Large Contact Datasets Without Performance Issues
I would say Adobe Campaign works perfectly for me. It is easy to manage and it handles large datasets of contacts without causing any issues. It can be integrated with other Adobe tools to enhance the performance. - Senior Business Analyst1B-10B USDBankingReview Source
Detailed Reporting Offers Holistic View of Performance Across SMS, Email, and Social Media
Enables multi-channel campaign management including sms, push notifications, email & social media. All this is done in a single platform; there is no need for any other tool. It automates the capability to reduce the repetitive tasks so that we can focus on strategy and optimization. - IT SERVICES ASSOCIATE<50M USDIT ServicesReview Source
Powerful Adobe Tools Streamline Projects With Drawback of Demanding System Resources
My overall experience with Adobe has been quite positive. This tool powerful, reliable and offer a professional level workflow for creative and technical projects. - Directeur Régional50M-1B USDRetailReview Source
A Reliable Marketing Platform For Business
From sending targeted and custom marketing messages to designing and implementing marketing campaigns, Adobe Campaign has it all. It also simplifies customer communication thus making it a reliable marketing platform.