Adobe Campaign

byAdobe
in
4.3
Market Presence: Multichannel Marketing HubsEmail Marketing

Overview

Product Information on Adobe Campaign

Updated 13th October 2025

What is Adobe Campaign?

Adobe Campaign is a software designed for managing marketing campaigns across multiple channels including email, mobile, and social media. The software enables businesses to create, automate, and personalize communications tailored to audience segments. It offers tools for campaign orchestration, customer journey mapping, audience segmentation, and real-time analytics. Adobe Campaign addresses the business need for effective customer engagement by allowing organizations to deliver consistent and relevant messaging, analyze campaign performance, and streamline marketing workflows. Integration with other platforms facilitates data consolidation and enhances the ability to refine targeting and optimize results.

Overall experience with Adobe Campaign

CONTENT CREATOR / DIGITAL MARKETER
<50M USD, Media
FAVORABLE

Adobe Campaign Handles Large Contact Datasets Without Performance Issues

4.0
Nov 2, 2025
I would say Adobe Campaign works perfectly for me. It is easy to manage and it handles large datasets of contacts without causing any issues. It can be integrated with other Adobe tools to enhance the performance.
Marketing Manager
1B - 3B USD, Consumer Goods
CRITICAL

Adobe Campaign - poor quality and experience

2.0
Mar 7, 2023
Adobe solution support provides very poor service. They are not able to solve basic problems with the solution and it takes them time to be able to provide any answer. Adobe Campaign is a very buggy tool, which makes it nearly impossible to use for daily operations without the necessity to contact support to solve the bugs. It lacks some basic functionalities as for B2B marketing automation tool. I would not recommend this tool.

About Company

Company Description

Adobe focuses on providing digital media and digital marketing solutions on a worldwide scale. The company offers creative, marketing and document solutions which are geared towards assisting individuals, ranging from budding artists to established brands, to bring life to their digital creations. Furthermore, Adobe concentrates on the delivery of captivating experiences to the targeted individuals. Adobe's solutions are omnipresent and they are striving to bring about change through digital experiences.

Company Details

Company type
Public
Year Founded
1982
Head office location
San Jose, United States
Number of employees
10001+
Annual Revenue
10B-30B USD

Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: Adobe Campaign
Deciding Factors: Adobe Campaign Vs. Market Average
Performance of Adobe Campaign Across Market Features

Adobe Campaign Likes & Dislikes

Top Adobe Campaign Alternatives

Peer Discussions

Adobe Campaign Reviews and Ratings

Showing data for 279 ratings and reviews for Multichannel Marketing Hubs market. View all 430 ratings and reviews across markets for a complete picture.

4.3

(279 Ratings)

Rating Distribution

5 Star
42%
4 Star
48%
3 Star
8%
2 Star
1%
1 Star
1%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.4

Integration & Deployment

4.3

Service & Support

4.2

Product Capabilities

4.4

Last 12 Months
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  • CONTENT CREATOR / DIGITAL MARKETER
    <50M USD
    Media
    Review Source

    Adobe Campaign Handles Large Contact Datasets Without Performance Issues

    4.0
    Nov 2, 2025
    I would say Adobe Campaign works perfectly for me. It is easy to manage and it handles large datasets of contacts without causing any issues. It can be integrated with other Adobe tools to enhance the performance.
  • Fondateur & Directeur Éditorial
    50M-1B USD
    Media
    Review Source

    Effective Multichannel Marketing With Adobe Campaign

    5.0
    Jun 10, 2025
    Thanks to Adobe Campaign, we can send personalized marketing messages via different channels such as social media and emails. This makes marketing campaigns more effective and ability to track results makes Adobe Campaign an awesome solution.
  • Directeur Régional
    50M-1B USD
    Retail
    Review Source

    A Reliable Marketing Platform For Business

    5.0
    Jun 17, 2025
    From sending targeted and custom marketing messages to designing and implementing marketing campaigns, Adobe Campaign has it all. It also simplifies customer communication thus making it a reliable marketing platform.
  • Product Manager
    50M-1B USD
    Travel and Hospitality
    Review Source

    Product Offers Advanced Personalisation But Requires Steep Technical Learning Curve

    4.0
    Jun 17, 2025
    It's a powerful tool and its strength lies with integration with adobe ecosystem. But it requires a steep learning curve with tech setup
  • Project Manager
    50M-1B USD
    Miscellaneous
    Review Source

    Effective Marketing Campaigns With Adobe Campaign

    5.0
    May 7, 2025
    It makes designing, personalizing, and implementing marketing campaigns easy thanks to use of customer data. The automation of marketing coupled with effective customer communication makes our campaigns successful.
...
Showing Result 1-5 of 283

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