Airship is a mobile-first customer experience platform that allows marketing, product and growth teams to drive better business outcomes by delivering better customer experiences. Airship allows non-technical teams to build, test and automate personalized customer interactions across all channels — email, push notifications, SMS, RCS, mobile wallets and more — including native app and website experiences where conversion drives value. The platform powers progressive zero-party data collection, both providing and utilizing real-time data and from anywhere, with AI-powered creation, orchestration and experimentation accelerating teams’ ability to confidently improve every customer interaction for conversion, higher lifetime value and durable revenue growth.
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Airship Customer Experience Platform provided valuable flexibility, particularly through the ability to update the digital card image to align with campaigns and promotions we are running, helping to keep the member experience current and on brand with other channels. The push notification capability enables timely and targeted communication with members, supporting strong engagement and extending the value of our membership offering. Additionally, Airship adopts a highly collaborative approach, working closely with our teams and stakeholders through open communication and hands-on support to ensure the effective delivery of our digital membership cards.
I believe it is a very powerful tool in reaching out to our users.
The flexibility of the platform is one of Airship's biggest strengths, we also have the ability to react to business needs & key offers with quick turn around times. The Airship team also allows us to think beyond one-off sends and work towards smart audience targeting, personalization and other opportunities.
This is definitely harder to answer, as we have had such a positive experience with Airship. If I had to note something down, it would be the limited tracking available on push notifications, and we would love to see this explored and improved to see greater visibility of user engagement with the notification. From a tech perspective, the configuration of APIs for push notifications, and needing to repeat this process for targeted push notifications can be somewhat involved, though it is not a major barrier to enablement. Aside from this, I cannot advise of any other issues we've come across in our experience with Airship.
There have been bugs when trying to implement some functionality.
Majority of the challenges we've experienced have not been specific to Airship. The larger limitations have been internal around IT capacity and the development timelines needed to implement more of the advanced features Airship offers. The Airship team has been a great partner in helping us navigate this and is working to set up time with our internal IT & Data teams to make sure we have a roadmap planned out. We are a unique retailer and because we don't have your typical ecommerce presence, that also gives us limitations. But as far as Airship goes, the platform meets our needs and they have been an amazing partner for years.