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Logo of Constant Contact

Constant Contact

byConstant Contact
in Email Marketing
4.5

Overview

Product Information on Constant Contact

Updated 13th October 2025

What is Constant Contact?

Constant Contact software provides email marketing and digital communication tools designed to help businesses and organizations manage and engage their audiences. The software includes features for creating and sending email campaigns, automating communications, building customizable templates, and tracking campaign performance through analytics. It supports integration with various platforms to facilitate contact management and audience segmentation. Constant Contact software also offers tools for event management, surveys, social media sharing, and online marketing. It is used by businesses seeking to improve outreach efforts, manage customer relationships, increase engagement, and streamline their online marketing processes.

Constant Contact Pricing

Constant Contact software offers a subscription-based pricing model with multiple plans that vary based on the number of contacts. The software typically provides features such as email marketing, automation, and reporting within each tier. Users pay monthly fees that increase according to contact list size and additional functionalities selected. A free trial is usually available before selecting a paid plan.

Overall experience with Constant Contact

Chargée D'actions Culturelles Et De Médi
50M - 250M USD, Miscellaneous
FAVORABLE

“An Effective and Affordable Email Marketing Tool ”

5.0
Jun 17, 2025
For email marketing, Constant Contact has been very helpful. It helps in writing emails thanks to its AI assistant and the drag & drop feature works well making our work easy. In addition, tracking emails and managing email lists is easy and serves our marketing needs.
SENIOR MARKETING STRATEGIST
<50M USD, Media
CRITICAL

“Constant Contact Simplifies Email Marketing But Faces Challenges With Scalability”

3.0
Jun 16, 2025
Constant Contact is great for beginner email marketing and small businesses but it is difficult to scale.

About Company

Company Description

Updated 7th December 2023

Constant Contact provides a range of digital marketing tools dedicated to assisting small businesses. The company offers solutions that enable businesses to effectively connect with their audience and achieve impactful results. In essence, Constant Contact specializes in simplifying and amplifying digital marketing efforts to drive sales and expand a customer base.

Company Details

Updated 26th February 2025
Company type
Private
Head office location
Waltham, United States
Number of employees
1001 - 5000
Website
http://www.constantcontact.com/

Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

User Sentiment About Constant Contact
Reviewer Insights for: Constant Contact
Deciding Factors: Constant Contact Vs. Market Average
Performance of Constant Contact Across Market Features

Constant Contact Likes & Dislikes

Like

Creating emails is easy thanks to its AI. I like ease of automating email sending and tracking. Sending mass emails is easy.

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Like

The user-friendly interface is the biggest plus. It was fast to onboard and could even get interns using it in a matter of days.

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Like

What we love most about Constant Contact is the simplicity and how user-friendly it is!

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Dislike

Has great email marketing capabilities. No complaints.

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Dislike

- Automation and segmentation is limited compared to other platforms - Design is extremely limited - there are things we wanted to do for clients and couldn't - Analytics are basic

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Dislike

One of the main challenges we face with Constant Contact is its limited design flexibility. The layout is structured and grid-based, rather than allowing for freeform customization. (For the average user, maybe there is a way to allow for more customization using coding?)

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Peer Discussions

Constant Contact Reviews and Ratings

4.5

(189 Ratings)

Rating Distribution

5 Star
48%
4 Star
42%
3 Star
8%
2 Star
1%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.5

Integration & Deployment

4.5

Service & Support

4.5

Product Capabilities

4.4

Last 12 Months
Filter Reviews
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  • MARKETING ASSOCIATE
    <50M USD
    Services (non-Government)
    Review Source

    Automations and Analytics Stand Out Despite Difficulties Locating Specific Functions

    5.0
    Oct 6, 2025
    This product is super easy to use, and offers a load of tools I have now integrated into my company
  • SENIOR MARKETING STRATEGIST
    <50M USD
    Media
    Review Source

    Constant Contact Simplifies Email Marketing But Faces Challenges With Scalability

    3.0
    Jun 16, 2025
    Constant Contact is great for beginner email marketing and small businesses but it is difficult to scale.
  • Chargée D'actions Culturelles Et De Médi
    50M-1B USD
    Miscellaneous
    Review Source

    An Effective and Affordable Email Marketing Tool

    5.0
    Jun 17, 2025
    For email marketing, Constant Contact has been very helpful. It helps in writing emails thanks to its AI assistant and the drag & drop feature works well making our work easy. In addition, tracking emails and managing email lists is easy and serves our marketing needs.
  • Marketing Associate
    <50M USD
    Services (non-Government)
    Review Source

    Simple Interface Makes Constant Contact Easy but Limits Design Flexibility

    4.0
    Jun 16, 2025
    Overall, Constant Contact is a great platform for simple, efficient email marketing!
  • MANAGER OF HRIS & AP
    50M-1B USD
    Energy and Utilities
    Review Source

    Constant Contact Offers Reliable Marketing Features With User-Friendly Interface

    5.0
    Jun 22, 2025
    Constant Contact has been very helpful with our business marketing. It delivers exactly as promised.
...
Showing Result 1-5 of 189

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Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences, and should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product or service depicted in this content nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of merchantability or fitness for a particular purpose.

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