Overview
Product Information on Datorama Marketing Intelligence Platform
What is Datorama Marketing Intelligence Platform?
Datorama Marketing Intelligence Platform Pricing
Overall experience with Datorama Marketing Intelligence Platform
“Reaping the Benefits of Datorama's Advanced Analytics”
About Company
Company Description
The company's focus is on infusing intelligence into marketing operations. It utilizes artificial intelligence (AI) to consolidate and evaluate marketing data and key performance indicators (KPIs), assisting organizations in making more informed decisions. Therefore, the primary problem this business addresses is the disconnection between marketing data and actionable insights. The company achieves this by melding AI with strategic planning to generate data-driven results.
Company Details
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Key Insights
A Snapshot of What Matters - Based on Validated User Reviews
Reviewer Insights for: Datorama Marketing Intelligence Platform
Performance of Datorama Marketing Intelligence Platform Across Market Features
Datorama Marketing Intelligence Platform Likes & Dislikes
Datorama offers real-time marketing insights with analytics which helps marketers a lot during their campaigns performance. Reporting is inbuilt with all this analytics and insight helps a lot for everyone in analysing the actual performance of the campaigns. These insights will help us to optimize our campaign for better results and ROI's.
This is an easy to use platform, and it's been easy to set up. We have a number of users of this platform all of which have gotten on with it straight away. The assistance team is on hand when you need them. Saves us a lot of time.
We are complying with our KPIs thanks to the effectiveness in obtaining data and actions with Datorama. This software gives us a quick integration with our other marketing programs. The best of datorama are the panels and their automation tools (Datorama Action Center), as well as the artificial intelligence support, are fundamental tools to create powerful online campaigns.
The interface is complex and it creates problems for new users. Cost is high so using it is not easy for small organizations. Sometimes you have to struggle with support from the service team so this is one segment Datorama should work on to maintain their customer base.
There is some terminology that isn't self explanatory, and there are some hard to reach areas of the platform - however this is probably done on purpose so they aren't touched by inexperienced users!
Since we acquired this software, everything has worked well, at first it took us a few days to adapt to all its tools and functions. The assistance service is very effective and fast.
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Peer Discussions
Datorama Marketing Intelligence Platform Reviews and Ratings
- MARKETING ANALYST50M-1B USDMediaReview Source
Reaping the Benefits of Datorama's Advanced Analytics
My experience with Datorama was excellent. Though its interface was not very user-friendly for a beginner, it worked fine for me. Due to being from marketing dynamics, this tool helped me a lot in figuring out the report and analytics. It offers advanced analytics with great insights that worked wonders for me as a marketer. - Programmatic1B-10B USDTelecommunicationReview Source
Time saver
Easy to use platform with integrations to all ad tech that we use. - responsible for e-commerce10B+ USDTelecommunicationReview Source
Excellent software for automated optimization in our marketing strategies
With Datorama we have more functions and information to create personalized campaigns that will allow us to predict and make the best decisions in our online marketing channels. The artificial intelligence of this software is a great advantage and helps us to gain time in the development of new strategies. - Director of Sales Technical Support50M-1B USDGovernmentReview Source
Strong Product
Datorama is a strong product. It is built to aggregate multiple marketing data streams and does it well. It has great integrations, many via API to the big marketing platforms. And otherwise its easy to upload your own data.