Overview
Product Information on Iterable
What is Iterable?
Iterable Pricing
Iterable Product Images
Overall experience with Iterable
“Powerful cross-channel orchestration with open API and without the need for mandatory SDKs”
“Product Offers Easy Integration But Lacks Advanced AI and Reporting Features”
About Company
Company Description
Iterable is an AI-powered customer communication platform built for moments-based marketing. The platform uses real-time behavioral data and automation to support personalized customer experiences. Iterable includes features for data activation, message orchestration, and personalization. Smart Ingest enables teams to connect cloud data warehouses without engineering support, and Iterable’s AI Suite offers tools for content optimization and predictive personalization. Iterable helps marketing teams build coordinated, data-driven communication strategies by delivering cross-channel experiences across email, SMS, mobile push notifications, in-app messaging, and web.
Company Details
Key Insights
A Snapshot of What Matters - Based on Validated User Reviews
User Sentiment About Iterable
Reviewer Insights for: Iterable
Deciding Factors: Iterable Vs. Market Average
Performance of Iterable Across Market Features
Iterable Likes & Dislikes
The APIs which allow us to interact with the product without the need to use SDKs. It's stable and has great support.
Read Full ReviewWhat I like most about Iterable is its intuitive interface and flexibility. The platform makes it easy for our teams to build, test, and optimize communications at scale. I also appreciate how responsive the Iterable team is to feedback--continuously improving the product and adding features that support our evolving needs.
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It could be a bit more open with more APIs to access different parts of the system. But that is a common problem in this industry.
Read Full ReviewWhat I dislike most is the limitations within the analytics and experimentation capabilities. Our team often finds the built-in tools insufficient for the level of insight and rigor we aim for, which requires us to export data and rely on our own dashboards and experimentation frameworks. Enhancing these areas would significantly improve the end-to-end experience.
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Peer Discussions
Iterable Reviews and Ratings
- Manager10B+ USDManufacturingReview Source
Powerful cross-channel orchestration with open API and without the need for mandatory SDKs
Iterable is a reliable partner and has a stable product. The main reason for us to use it is that Iterable has an open API in which we can integrate our systems without the need to use SDKs. - Group Product Manager10B+ USDRetailReview Source
A reliable, collaborative partner supporting scalable growth
Overall, Iterable has been an excellent partner for our company. We've been using the platform for nearly five years and have seen strong results in our digital communications throughout that time. We deeply appreciate the consistent support, collaboration, and ability to scale with us as our needs grow. The interface is intuitive, and we value the opportunity to share feedback on new features and enhancements. Thanks for the continued partnership! - Marketing Manager50M-1B USDTransportationReview Source
Effective Support and Documentation Enhance Ease of Use for Iterable Platform
The team at Iterable is very attentive and enthusiastic about their product and customers. We have felt very supported through all the changes we've made when looking for advice and tips/tricks. Iterable itself is user friendly and a very powerful tool when the data is hooked up correctly. - Product Manager10B+ USDRetailReview Source
A fast, intuitive platform that makes daily marketing work easier
Iterable has been a very usable and intuitive platform for our team. When we need to quickly investigate something, my first instinct is to check Iterable before turning to other tools because it's fast, easy to navigate, and provides reliable, high-value data. The interface makes it simple to find what we need, troubleshoot efficiently, and move quickly--especially during time-sensitive analyses. - Communications Associate1B-10B USDReal EstateReview Source
Iterable: Our Primary Platform for Customer Communications
We've had Iterable for a few years now, and the system has been able to support all of our communication needs.