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  1. Home
  2. /
  3. Marketing Cloud Personalisation
Logo of Marketing Cloud Personalisation

Marketing Cloud Personalisation

bySalesforce
in Personalization Engines
4.0

Overview

Product Information on Marketing Cloud Personalisation

Updated 13th October 2025

What is Marketing Cloud Personalisation?

Marketing Cloud Personalisation is a software that enables organizations to deliver tailored customer experiences across digital channels by using real-time insights and data. The software facilitates the creation of personalized content, product recommendations, and targeted campaigns based on customer interactions and behaviors. Its features include segmentation, interaction tracking, and analytics tools that help businesses understand customer preferences and optimize engagement strategies. By integrating with existing marketing infrastructure, the software addresses the business challenge of increasing relevance and efficiency in customer communications, supporting organizations in improving conversion rates and customer retention through individualized marketing efforts.

Marketing Cloud Personalisation Pricing

Marketing Cloud Personalisation software uses a tiered subscription pricing model, with costs based on business requirements, number of users, and selected features. The software typically charges an annual fee and provides add-ons for advanced functionalities such as real-time personalization, analytics, and integrations. Pricing varies depending on deployment scale and service package customization.

Overall experience with Marketing Cloud Personalisation

DIRECTOR OF IT
1B - 3B USD, Software
FAVORABLE

“Grow Top of Funnel with Marketing Cloud Personalization ”

4.0
Jul 25, 2025
Salesforce Marketing Cloud Personalization delivers improved customer engagement, conversion rates and superior experience for digital marketing channels.
VP OF SALES
<50M USD, Consumer Goods
CRITICAL

“Unraveling the Challenges of Transition Between Salesforce and Marketing Cloud”

3.0
May 5, 2025
decent service but expensive and difficult to use or customize.

About Company

Company Description

Updated 6th March 2025

Salesforce is a company that integrates artificial intelligence with customer relationship management and data to create solutions for customer-related concerns. Salesforce's primary business problem is to enhance the interaction between businesses and their customers by leveraging technology.

Company Details

Updated 2nd November 2023
Company type
Public
Year Founded
1999
Head office location
San Francisco, United States
Number of employees
10001+
Annual Revenue
30B+ USD
Website
http://www.salesforce.com

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: Marketing Cloud Personalisation
Deciding Factors: Marketing Cloud Personalisation Vs. Market Average
Performance of Marketing Cloud Personalisation Across Market Features

Marketing Cloud Personalisation Likes & Dislikes

Like

Salesforce Marketing Cloud Personalization offers advanced AI capabilities, native CRM integration with Salesforce for managing customer life cycle and rich personalization capabilities across multiple marketing channels

Like

native to salesforce, so no advanced set up needed and data is available in salesforce for reporting

Like

Best in class marketing solution Product has most robust functionalities among other competitors we evaluated

Dislike

Salesforce Marketing Cloud Personalization does not have advanced reporting capabilities. The overall cost of ownership can for complex implementations with large user bases. Performance can sometimes be slow that expected.

Dislike

difficult user interface, hard to switch between salesforce and marketing cloud, overall not the easiest or most intuitive platform.

Dislike

Salesforce works best only when using other Salesforce products in the cloud. The integrations could be stronger

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Peer Discussions

Marketing Cloud Personalisation Reviews and Ratings

4.0

(60 Ratings)

Rating Distribution

5 Star
42%
4 Star
52%
3 Star
7%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.4

Integration & Deployment

4.5

Service & Support

4.4

Product Capabilities

4.4

Filter Reviews
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  • DIRECTOR OF IT
    1B-10B USD
    Software
    Review Source

    Grow Top of Funnel with Marketing Cloud Personalization

    4.0
    Jul 24, 2025
    Salesforce Marketing Cloud Personalization delivers improved customer engagement, conversion rates and superior experience for digital marketing channels.
  • Senior Product Marketing Manager
    50M-1B USD
    Miscellaneous
    Review Source

    Best Personalization solution for enterprise brands

    4.0
    May 28, 2025
    We use Salesforce to track our prospect's stages and information of the current deal. It's good that all the info about a particular prospect is aggregated in one place with all contacts being subsets.
  • VP OF SALES
    <50M USD
    Consumer Goods
    Review Source

    Unraveling the Challenges of Transition Between Salesforce and Marketing Cloud

    3.0
    May 5, 2025
    decent service but expensive and difficult to use or customize.
  • DIRECTOR OF SOFTWARE DEVELOPMENT
    <50M USD
    Real Estate
    Review Source

    Unlocking User Behavior: An Intuitive Tool for Data Capture

    4.0
    May 6, 2025
    A great product for those looking to continually capture data points on user behaviour and build out well rounded profiles for structured segmentation
  • Chief Marketing Officer
    50M-1B USD
    Retail
    Review Source

    Discover How Core Use Cases Go Live in Just 8-10 Weeks

    5.0
    Aug 18, 2024
    Between the platform and our implementation partner, we were able to get three core use cases live within 8-10 weeks.
...
Showing Result 1-5 of 60

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