Overview
Product Information on Momentum Data
What is Momentum Data?
Momentum Data Pricing
Overall experience with Momentum Data
“Integration Challenges and LinkedIn Reliance Present Obstacles for Team Adoption”
About Company
Company Description
Momentum Data is a next-gen ABM technology for Enterprise Marketers to identify and actively engage their relevant target audiences. Powered by AI and Robotic Process Automation, it navigates the Sales team's social networks to execute multi-touchpoint engagement with prospects, resulting in network growth, pipeline contribution, and an easily attributable campaign ROI. Supported by a bespoke service, Momentum Data's technology has worked for over 10,000 B2B Marketers and Salespeople globally since 2017.
Company Details
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Key Insights
A Snapshot of What Matters - Based on Validated User Reviews
Reviewer Insights for: Momentum Data
Deciding Factors: Momentum Data Vs. Market Average
Performance of Momentum Data Across Market Features
Momentum Data Likes & Dislikes
Some things I like most about the software is its automated and fast reporting capabilities, high hit value prospect and corresponding contacts lists as well as its ability to create easy alignment between marketing and sales organizations
Their mix of agency style consulting, and technology that executes the program, makes it very easy to use.
I like the ease of combining audiences into target groups and the ability to reuse those groups across multiple campaigns.
Adoption can be difficult, especially with sales and marketing teams that have less tech stack or tech knowledge. There is a heavy reliance on LinkedIn, so if the team isn't leveraging LinkedIn or aren't used to using the platform, it will be difficult for users to get acclimated to the software and see value in it. As a result, sometimes this may require a tech transformation or change management across the business and organization to see its true effectiveness.
With longer sales cycles it takes longer to recognise the effectiveness of the program.
Being able to make simple edits to a campaign or offer once live would be very helpful.
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Peer Discussions
Momentum Data Reviews and Ratings
- RevOps1B-10B USDIT ServicesReview Source
Integration Challenges and LinkedIn Reliance Present Obstacles for Team Adoption
Effective and valuable lead generation solution model that allows for easy integration and allows for cohesive marketing and sales efforts - Senior Operations ManagerGov't/PS/EdEducationReview Source
Very happy with the process from audience building through individual contract nurturing
Combining personalised messaging with content distribution and event touchpoints worked well as a multi-touch approach. - Senior Marketing Executive1B-10B USDManufacturingReview Source
Powerful for automating ad creation and tracking to reach incredibly specific audiences
Its analytics tools are great for tracking our campaign performance from impressions to closed-won and we get the best service from our Success Managers who constantly guide us in the right direction. - Marketing Associate1B-10B USDSoftwareReview Source
Transforming Sales Strategies with Momentum Data's ABM Tool
The Social Selling capabilities with the support of Momentum Data have been a game-changer for our Sales team. One of the standout features is the ABM tool, which has allowed us to systematically target our focus accounts by engaging with the right people and growing the network for Sales - and everything is automated, and Sales can focus on other topics. - Manager50M-1B USDMiscellaneousReview Source
a pipeline development strategy that drives meetings and delivers a strong ROI
this program created lots of engagement on a 1:1 basis with put target customers and led to high value meetings