Momentum Data is a next-gen ABM technology for Enterprise Marketers to identify and actively engage their relevant target audiences. Powered by AI and Robotic Process Automation, it navigates the Sales team's social networks to execute multi-touchpoint engagement with prospects, resulting in network growth, pipeline contribution, and an easily attributable campaign ROI. Supported by a bespoke service, Momentum Data's technology has worked for over 10,000 B2B Marketers and Salespeople globally since 2017.
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Some things I like most about the software is its automated and fast reporting capabilities, high hit value prospect and corresponding contacts lists as well as its ability to create easy alignment between marketing and sales organizations
Their mix of agency style consulting, and technology that executes the program, makes it very easy to use.
I like the ease of combining audiences into target groups and the ability to reuse those groups across multiple campaigns.
Adoption can be difficult, especially with sales and marketing teams that have less tech stack or tech knowledge. There is a heavy reliance on LinkedIn, so if the team isn't leveraging LinkedIn or aren't used to using the platform, it will be difficult for users to get acclimated to the software and see value in it. As a result, sometimes this may require a tech transformation or change management across the business and organization to see its true effectiveness.
With longer sales cycles it takes longer to recognise the effectiveness of the program.
Being able to make simple edits to a campaign or offer once live would be very helpful.
