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Pendo

byPendo
in
4.4
Market Presence: Digital Adoption Platforms, Product Analytics for Technology and Service Providers

Overview

Product Information on Pendo

Updated 13th October 2025

What is Pendo?

Pendo is a software designed to help organizations analyze user behavior within web and mobile applications, deliver targeted in-app guidance, and collect user feedback. The software provides features such as product analytics, in-app messaging, onboarding tools, and survey capabilities, allowing teams to understand how users interact with digital products and identify usage patterns. By integrating analytics with engagement and feedback tools, Pendo enables product teams to enhance feature adoption, streamline onboarding experiences, and prioritize development based on user insights. The software addresses the business problem of improving product usability and user satisfaction through data-driven decision-making and ongoing user communication.

Pendo Pricing

Pendo software uses a tiered subscription pricing model, offering multiple plans that vary based on features such as analytics capabilities, user engagement tools, and capacity limits. Pricing details are typically provided upon request, allowing customization based on organization size and requirements. The software is billed on an annual basis.

Overall experience with Pendo

PRODUCT MANAGER
<50M USD, Software
FAVORABLE

“Historical Usage Tracking and Guide Creation Streamlined With Pendo Platform Features”

4.0
Oct 28, 2025
Pendo is one of the best platforms to gather and track the data on the usage of our application. The way it operates allows us to decide on the spot that we would like to report on a usage of a specific feature - we tag this in their UI and after a few moments we are presented with historical data of the usage. Pendo also provides a useful capability to create user guides which we use to introduce customers to newly added features.
UX RESEARCHER
500M - 1B USD, Media
CRITICAL

“Powerful tool for post-launch analytics”

3.0
Aug 19, 2025
As a UX Researcher, I use tools that help me connect user behavior with actionable insights. Pendo is very valuable in surfacing data and helping me understand how users interact with key features. It's also helped me connect CX data back to roadmap suggestions. However, the learning curve is quite steep and some workflows feel more complex than they should be.

About Company

Company Description

Updated 21st December 2023

Pendo helps you deliver better software experiences for happier and more productive users and employees. Pendo helps product teams ask and answer questions like: What features are customers or employees interacting with? Which are they ignoring? What parts of the product are driving delight or frustration? From these same insights, you can easily set up in-app guides without any coding to drive software adoption, provide support, and generate better leads, right inside the application. With Pendo, you can help your users get the most value from your software so that you can drive growth, efficiently.

Company Details

Updated 21st December 2023
Company type
Private
Year Founded
2013
Head office location
Raleigh, United States
Number of employees
501 - 1000
Website
http://www.pendo.io

Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

User Sentiment About Pendo
Reviewer Insights for: Pendo
Deciding Factors: Pendo Vs. Market Average
Performance of Pendo Across Market Features

Pendo Likes & Dislikes

Like

The fact that we don't need to predict our tracking needs. We don't need engineering input, code tagging and releases to start tracking a usage of the feature. Guides and advanced reporting, funnels, NPS surveys are also really useful

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Like

Behavioral analytics. The data, once set up, is quite rich. I can track feature adoption and identify friction points Guides. These are quite useful, but are not that easy to understand or apply in specific contexts. CX data. It's useful to tie user feedback and usage data into the product roadmap.

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Like

1. Powerful analytics so you can clearly see how users interact with it 2) No-code in-app messages - you can builld tooltips, walkthroughs and announcements without engineering time is a huge win. 3 strong user segmentation, itss easy to target specific user groups for messageing or analysis.

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Dislike

The Pendo overlay for creating guides is sometimes a little buggy, but closing it and refreshing the page before opening it again helps. There is a learning curve to building useful and good looking guides in Pendo. The automated CSS selection for tagging is helpful, but in many cases it is connected to something that doesn't uniquely identify the item. CSS knowledge is a must have to use it acordingly. We have an unfrotunate requirement from our customers regarding data residency. We need to use a US and EU versions of Pendo for our corresponding US and EU platforms. I didn't find a way to easily copy settings from one Pendo to the other. What is the Pendo strenght - that you tag and configure features in Pendo and not in code is it's weakness here. It forces us to click through things twice. I'm really worried about desynchronization and drift of the 2 Pendo instances.

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Dislike

Setup complexity. It's hard to tag pages and features and I frequently need support to do this. Guides. Guides are sensitive to small changes. UI. Different parts of Pendo behave very differently from each other.

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Dislike

1. Pricing - it's quite steep, especially for smaller teams 2. Styling limitations - in app guides can be tricky to get the right branding on 3 Learning curve, takes some time to fully understand how the tracking works and to get tagging right

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Peer Discussions

Pendo Reviews and Ratings

4.4

(119 Ratings)

Rating Distribution

5 Star
50%
4 Star
40%
3 Star
10%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.4

Integration & Deployment

4.5

Service & Support

4.4

Product Capabilities

4.4

Last 12 Months
Filter Reviews
Sort By:
Most helpful
Star Rating
Reviewer Type
Reviewer's Company Size
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Reviewer's Region
Reviewer's Job Function
  • PRODUCT MANAGER
    <50M USD
    Software
    Review Source

    Historical Usage Tracking and Guide Creation Streamlined With Pendo Platform Features

    4.0
    Oct 28, 2025
    Pendo is one of the best platforms to gather and track the data on the usage of our application. The way it operates allows us to decide on the spot that we would like to report on a usage of a specific feature - we tag this in their UI and after a few moments we are presented with historical data of the usage. Pendo also provides a useful capability to create user guides which we use to introduce customers to newly added features.
  • CUSTOMER SUCCESS OPERATIONS SPECIALIST
    50M-1B USD
    IT Services
    Review Source

    Increased Visibility Into Behavior Faces Hurdles With Cost and Guide Customization

    4.0
    Oct 20, 2025
    Pendo is one of those tools that quickly becomes essential once you start using it. It gives incredible visibility into user behavior, helps identify friction points, and makes it easy to build in-app guides without relying on engineering resources. The setup take a bit of patience, but once's it's up and running, it's smooth sailing.
  • VP, CUSTOMER SUCCESS
    50M-1B USD
    Software
    Review Source

    Well adopted sticky product - could improve email and in-app messaging flows

    5.0
    Nov 12, 2025
    Great product that has recently picked up the pace with AI features
  • SALESFORCE PRODUCT MANAGER
    50M-1B USD
    Media
    Review Source

    Pendo Offers Simple UI and Agility With Some Reporting Customization Limits

    4.0
    Nov 20, 2025
    Our experience with Pendo has been extremely positive. It has been a nice compliment to other digital adoption tools we use within our tech stack.
  • UX RESEARCHER
    50M-1B USD
    Media
    Review Source

    Powerful tool for post-launch analytics

    3.0
    Aug 19, 2025
    As a UX Researcher, I use tools that help me connect user behavior with actionable insights. Pendo is very valuable in surfacing data and helping me understand how users interact with key features. It's also helped me connect CX data back to roadmap suggestions. However, the learning curve is quite steep and some workflows feel more complex than they should be.
...
Showing Result 1-5 of 120

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