Name: Pendo
Rating: 4.3 (124 reviews)

Overview

Product Information on Pendo

Updated 13th October 2025

What is Pendo?

Pendo is a software designed to help organizations analyze user behavior within web and mobile applications, deliver targeted in-app guidance, and collect user feedback. The software provides features such as product analytics, in-app messaging, onboarding tools, and survey capabilities, allowing teams to understand how users interact with digital products and identify usage patterns. By integrating analytics with engagement and feedback tools, Pendo enables product teams to enhance feature adoption, streamline onboarding experiences, and prioritize development based on user insights. The software addresses the business problem of improving product usability and user satisfaction through data-driven decision-making and ongoing user communication.

Overall experience with Pendo

SOFTWARE SR. QA ENGINEER

<50M USD, Software

FAVORABLE

“Pendo Transforms Product Insight and User Guidance Matched By Very Few Tool”

4.0

Dec 9, 2025

Pendo allowed us to understand the user behaviour and hence enabled us to provide the end user with a better product experience. Setting up Pendo was easy and integrating it with our application in the cloud was also seamless. Though it has become a bit expensive for us in the long run, it's worth it.

MANAGER, CUSTOMER SERVICE AND SUPPORT

<50M USD, Software

CRITICAL

“Great in-app notifications and visibility into user engagement ”

3.0

Nov 10, 2025

Overall, my experience with Pendo was positive as it is a useful tool for creating in-app messaging and understanding user behaviour.

About Company

Company Description

Pendo helps you deliver better software experiences for happier and more productive users and employees. Pendo helps product teams ask and answer questions like: What features are customers or employees interacting with? Which are they ignoring? What parts of the product are driving delight or frustration? From these same insights, you can easily set up in-app guides without any coding to drive software adoption, provide support, and generate better leads, right inside the application. With Pendo, you can help your users get the most value from your software so that you can drive growth, efficiently.

Company Details

Company type

Private

Year Founded

2013

Head office location

Raleigh, United States

Number of employees

501 - 1000

Website

http://www.pendo.io

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User Sentiment About Pendo

Reviewer Insights for: Pendo

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Pendo Likes & Dislikes

1. Pendo provides powerful in-app guides that help teams onboard and educate users without any coding. 2. Built-in feedback tools like polls and NPS make it easy to collect user opinions directly inside the app. 3. Rich product analysis that Pendo offers shows us exactly how users navigate, what they user and where they drop off.

I appreciate Pendo's ability to combine the in-app notifications that our organization heavily relied on, and it's use of analytics to create visibility into how our users engaged with features and notifications in app.

THe in-app guides, tooltips and walk-throughs are flexible and can be built and iterated by non-developers. Segmentation makes it easy to run targeted experiments and onboarding flows. Having analytics and app feedback in road mapping in a single ecosystem helps us connect what users do with what users say and then feed that into planning. It's particularly useful for prioritising improvements on under-adopted features.

1. It becomes a bit expensive as the usage grows, especially for larger teams or whenever there is higher traffic. 2. No-code guide has limited customization making it a bit complex to build. 3. Analytics data doesn't update instantly, so teams sometimes experience delays before new events.

I found the process for audience management and cohort segmentation slightly unintuitive. It would be difficult at times to validate whether guides were displayed to the correct users, which could potentially slow down deployment,

Licensing is at the premium end of the DAP market, and implementation/consulting can add significantly to the overall cost. It's hard to justify for lighter weight use cases. Administering effectively (tagging strategy, data hygiene, segmentation, governance) requires a dedicated, reasonably expert owner. It's not a set-and-forget tool. Analyticsare not always near real time - dashboards can lag which makes it less suited to scenarios where you need immediate feedback loops. Large data sets and complex segments can also feel heavy to work with.

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Recommended Gartner Insights

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<50M USD

Software

Review Source

Pendo Transforms Product Insight and User Guidance Matched By Very Few Tool

Engineer

1B-10B USD

Comprehensive Analytics Tool Offers Deep Insights But Comes With Complexity and Cost

Dec 29, 2025

Positive overall. Powerful analytics-first tool that gives product teams deep visibility into how users interact with our applications and provides robust in-app guidance and feedback capabilities. The flipside is that it comes with a noticeable complexity and premium cost

SALESFORCE PRODUCT MANAGER

50M-1B USD

Media

Pendo Offers Simple UI and Agility With Some Reporting Customization Limits

Nov 20, 2025

Our experience with Pendo has been extremely positive. It has been a nice compliment to other digital adoption tools we use within our tech stack.

VP, CUSTOMER SUCCESS

Well adopted sticky product - could improve email and in-app messaging flows

5.0

Nov 12, 2025

Great product that has recently picked up the pace with AI features

SENIOR PRODUCT MANAGER

Easy Setup And Innovative Features Offset Learning Curve And Manual Tagging Tasks

Dec 8, 2025

A unified platform for product analytics and great for product teams measuring internal or consumer facing products.