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  1. Home
  2. /
  3. Salesforce Marketing Cloud
Logo of Salesforce Marketing Cloud

Salesforce Marketing Cloud

bySalesforce
in
4.2
Market Presence: Email Marketing (Transitioning to Email Marketing Platforms), CSP Customer Management and Experience Solutions (Transitioning to CSP AI-Enabled Customer Experience and Journey Operations)

Overview

Product Information on Salesforce Marketing Cloud

Updated 13th October 2025

What is Salesforce Marketing Cloud?

Salesforce Marketing Cloud is a software designed to support businesses in managing and automating marketing activities across multiple digital channels. The software enables users to create, track, and analyze campaigns in email, social media, mobile, and web platforms. It offers features for audience segmentation, personalization, messaging automation, journey mapping, and performance analytics. By integrating customer data from different sources, Salesforce Marketing Cloud helps organizations deliver relevant content and interactions that align with customer preferences and behaviors. The software addresses business needs related to campaign effectiveness, customer engagement, and cross-channel marketing coordination.

Salesforce Marketing Cloud Pricing

Salesforce Marketing Cloud software uses a subscription-based pricing model, offering several plan tiers that vary by feature set, user limits, and add-on options. Pricing is structured based on the scale of use and selected modules, and it typically includes access to core platform capabilities, with additional features such as advanced analytics, automation, and integrations available for an added cost.

Overall experience with Salesforce Marketing Cloud

Graphics Designer & Media Associate
Gov't/PS/ED <5,000 Employees, Education
FAVORABLE

“Effective prospect tracking meets challenges with cost and mobile usability”

5.0
Jul 8, 2026
This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions.
Marketing Manager
<50M USD, Healthcare and Biotech
CRITICAL

“Excellent enterprise platform for multi-channel nurturing, but requires vertical expertise and structured tuning”

3.0
Jul 8, 2026
This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions.
Automated Translation from Italian

About Company

Company Description

Updated 6th March 2025

Salesforce is a company that integrates artificial intelligence with customer relationship management and data to create solutions for customer-related concerns. Salesforce's primary business problem is to enhance the interaction between businesses and their customers by leveraging technology.

Company Details

Updated 2nd November 2023
Company type
Public
Year Founded
1999
Head office location
San Francisco, United States
Number of employees
10001+
Annual Revenue
30B+ USD
Website
http://www.salesforce.com

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

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Peer Discussions

Salesforce Marketing Cloud Reviews and Ratings

4.2

(179 Ratings)

Rating Distribution

5 Star
45%
4 Star
45%
3 Star
10%
2 Star
1%
1 Star
0%
Why ratings and reviews count differ?
  • Marketing Manager
    <50M USD
    Healthcare and Biotech
    Review Source

    Excellent enterprise platform for multi-channel nurturing, but requires vertical expertise and structured tuning

    3.0
    Jul 8, 2026
    I believe Salesforce Marketing Cloud is a solid and truly advanced enterprise solution for centralizing our email marketing and multichannel communications activities. Our primary goal in choosing it was to structure complex nurturing campaigns for our in-payment healthcare services, segmenting a large user base and automating touchpoints. The initial setup and integration phase was quite complex, but the platform guarantees high data management capabilities and high delivery reliability. Furthermore, we can coordinate our diverse communications and marketing workflows from a single control room.
    Automated Translation from Italian
  • Marketing Manager
    <50M USD
    Healthcare and Biotech
    Review Source

    Excellent enterprise platform for multi-channel nurturing, but requires vertical expertise and structured tuning

    3.0
    Jul 8, 2026
    I believe Salesforce Marketing Cloud is a solid and truly advanced enterprise solution for centralizing our email marketing and multichannel communications activities. Our primary goal in choosing it was to structure complex nurturing campaigns for our in-payment healthcare services, segmenting a large user base and automating touchpoints. The initial setup and integration phase was quite complex, but the platform guarantees high data management capabilities and high delivery reliability. Furthermore, we can coordinate our diverse communications and marketing workflows from a single control room.
    Automated Translation from Italian
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User Sentiment About Salesforce Marketing Cloud
Reviewer Insights for: Salesforce Marketing Cloud
Deciding Factors: Salesforce Marketing Cloud Vs. Market Average
Performance of Salesforce Marketing Cloud Across Market Features

Salesforce Marketing Cloud Likes & Dislikes

Like

- Sending bulk emails enables us to save time as we do not have to send them one by one. - The design templates have proven to be a good assist when creating communication. - It enables us to track a prospects journey from the time they apply to the time they make an application payment and eventually matriculate into the school as a student.

Like

- Sending bulk emails enables us to save time as we do not have to send them one by one. - The design templates have proven to be a good assist when creating communication. - It enables us to track a prospects journey from the time they apply to the time they make an application payment and eventually matriculate into the school as a student.

Like

- Sending bulk emails enables us to save time as we do not have to send them one by one. - The design templates have proven to be a good assist when creating communication. - It enables us to track a prospects journey from the time they apply to the time they make an application payment and eventually matriculate into the school as a student.

Dislike

To be honest, the learning curve is quite steep, and the platform is quite technically complex. To truly utilize the full potential of Salesforce Marketing Cloud, our communications and marketing team must have advanced industry expertise. Some advanced configuration areas aren't always intuitive, and the reliance on code or technical modifications (such as AMPscript for more advanced customizations) requires significant tuning effort and time.

Automated Translation from Italian
Dislike

To be honest, the learning curve is quite steep, and the platform is quite technically complex. To truly utilize the full potential of Salesforce Marketing Cloud, our communications and marketing team must have advanced industry expertise. Some advanced configuration areas aren't always intuitive, and the reliance on code or technical modifications (such as AMPscript for more advanced customizations) requires significant tuning effort and time.

Automated Translation from Italian
Dislike

To be honest, the learning curve is quite steep, and the platform is quite technically complex. To truly utilize the full potential of Salesforce Marketing Cloud, our communications and marketing team must have advanced industry expertise. Some advanced configuration areas aren't always intuitive, and the reliance on code or technical modifications (such as AMPscript for more advanced customizations) requires significant tuning effort and time.

Automated Translation from Italian