Overview
Product Information on Salesforce Marketing Cloud
What is Salesforce Marketing Cloud?
Salesforce Marketing Cloud Pricing
Overall experience with Salesforce Marketing Cloud
“Comprehensive Platform Offers Advanced Personalization, But Support Response Can Challenging”
“SalesForce is a bit of a virus ”
About Company
Company Description
Salesforce is a company that integrates artificial intelligence with customer relationship management and data to create solutions for customer-related concerns. Salesforce's primary business problem is to enhance the interaction between businesses and their customers by leveraging technology.
Company Details
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Key Insights
A Snapshot of What Matters - Based on Validated User Reviews
Reviewer Insights for: Salesforce Marketing Cloud
Deciding Factors: Salesforce Marketing Cloud Vs. Market Average
Performance of Salesforce Marketing Cloud Across Market Features
Salesforce Marketing Cloud Likes & Dislikes
The user experience is second to none. In a term where many end users are entry level with basic skill sets, the tool allows you to send personalised comms at scale.
It's easy to use You can train yourself in just a few hours The dashboard display all the relevant information.
Helps you elevate your marketing automation capabilities with so many possibilities, tweaks, personalization options, automations, etc
If you are a fast paced business and require quick support you can often feel like you are not a priority. This can create tension between account management and the client. The support team are global and work on all Salesforce products so you often have to be very specific around your business, use case, unique system set up and the software you are using to get the right answer to your query.
Goes down alot lots of bugs Your entire company eco system becomes dependent on it.
It's not super user friendly, there's quite a ramp up needed for users to understand how to use it. It's difficult to exploit its full potential
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Peer Discussions
Salesforce Marketing Cloud Reviews and Ratings
- MARKETING MANAGER<50M USDRetailReview Source
Comprehensive Platform Offers Advanced Personalization, But Support Response Can Challenging
Great system, has everything a good ESP should have. Definitely an industry leading platform. Challenges lie in account support. - CHIEF INFORMATION OFFICER50M-1B USDMiscellaneousReview Source
Extensive Customization Options Offset By Challenging Initial Usability
Super powerful marketing automation software, not as user friendly as you would expect for a premium product - EMEA Marketing50M-1B USDMiscellaneousReview Source
Integration Success With APIs, Yet Salesforce CRM Remains Complex and Pricey
It's good for creating personalised marketing campaigns for the organisation. Creation of Global business units and regional business units has helped in better segregation of data. Salesforce CRM has integrated seamlessly with other platforms like ON24. It takes time to fine-tune it to the organisation's needs. Also, the API integrations has worked well so far. SMC is a mammoth tool. Lot of further improvements can be done. - GROUP CIO1B-10B USDManufacturingReview Source
Clear Cost Assessment Needed Despite High Adaptability And Easy Integration Features
we have implemented the solution in a quit complex environment with different type of customers and sectors. it was easy the integration with other tools (with salesforce crm it was immediate) - Senior Product Manager<50M USDMiscellaneousReview Source
Frequent Feature Updates Hinder Control Despite Helpful Community and Adaptability
Salesforce Marketing Cloud is great to work with, I feel they don't just try and sell all the time