Overview
Product Information on Salesforce Marketing Cloud
Updated 13th October 2025
What is Salesforce Marketing Cloud?
Salesforce Marketing Cloud Pricing
Overall experience with Salesforce Marketing Cloud
EMEA Marketing
500M - 1B USD, MiscellaneousFAVORABLE
“Integration Success With APIs, Yet Salesforce CRM Remains Complex and Pricey”
It's good for creating personalised marketing campaigns for the organisation. Creation of Global business units and regional business units has helped in better segregation of data. Salesforce CRM has integrated seamlessly with other platforms like ON24. It takes time to fine-tune it to the organisation's needs. Also, the API integrations has worked well so far. SMC is a mammoth tool. Lot of further improvements can be done.
BUSINESS ADVISOR
<50M USD, ManufacturingCRITICAL
“SalesForce is a bit of a virus ”
Salesforce is the industry standard for a reason that works well and is easy to use
About Company
Company Description
Salesforce is a company that integrates artificial intelligence with customer relationship management and data to create solutions for customer-related concerns. Salesforce's primary business problem is to enhance the interaction between businesses and their customers by leveraging technology.
Company Details
Company type
Public
Year Founded
1999
Head office location
San Francisco, United States
Number of employees
10001+
Annual Revenue
30B+ USD
Website
Key Insights
A Snapshot of What Matters - Based on Validated User Reviews
User Sentiment About Salesforce Marketing Cloud
Reviewer Insights for: Salesforce Marketing Cloud
Deciding Factors: Salesforce Marketing Cloud Vs. Market Average
Performance of Salesforce Marketing Cloud Across Market Features
Salesforce Marketing Cloud Likes & Dislikes
It's easy to use You can train yourself in just a few hours The dashboard display all the relevant information.
Read Full ReviewIt's very adaptable, there's always a way to find a solution. Online forums are super helpful. It's constantly developing to bring new or better features
Read Full Review
Complex and takes time to learn, extra AI features are expensive, lot of testing required for multiple OS and devices
Read Full ReviewFeatures are often added without much notice, which makes it difficult to control. You can't easily have a test environment. The email builder could be better.
Read Full ReviewTop Salesforce Marketing Cloud Alternatives
Peer Discussions
Salesforce Marketing Cloud Reviews and Ratings
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- EMEA Marketing50M-1B USDMiscellaneousReview Source
Integration Success With APIs, Yet Salesforce CRM Remains Complex and Pricey
It's good for creating personalised marketing campaigns for the organisation. Creation of Global business units and regional business units has helped in better segregation of data. Salesforce CRM has integrated seamlessly with other platforms like ON24. It takes time to fine-tune it to the organisation's needs. Also, the API integrations has worked well so far. SMC is a mammoth tool. Lot of further improvements can be done. - Senior Product Manager<50M USDMiscellaneousReview Source
Frequent Feature Updates Hinder Control Despite Helpful Community and Adaptability
Salesforce Marketing Cloud is great to work with, I feel they don't just try and sell all the time - DIRECTOR OF SOFTWARE DEVELOPMENT<50M USDReal EstateReview Source
Marketing Cloud Offers Customisation But Interface Design Remains a Noted Weakness
Marketing Cloud is an enterprise level email marketing platform which gives you great customisation and flexibility but lacks a good user interface - GROUP CIO1B-10B USDManufacturingReview Source
Clear Cost Assessment Needed Despite High Adaptability And Easy Integration Features
we have implemented the solution in a quit complex environment with different type of customers and sectors. it was easy the integration with other tools (with salesforce crm it was immediate) - Marketing Manager50M-1B USDSoftwareReview Source
Product Offers Strong Orchestration but sometimes is overcomplicates
It is powerful but has a big learning curve, and also, it is a bit pricey
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