Review Summary
See a synthesized overview of the key takeaways from verified reviews of Adobe Marketo Engage.
Overview
Product Information on Adobe Marketo Engage
Updated 23rd April 2025
What is Adobe Marketo Engage?
Adobe Marketo Engage Pricing
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Overall experience with Adobe Marketo Engage
Engineer
1B - 3B USD, BankingFAVORABLE
“Coordinating Complex B2B Lead Lifecycles With Structured Automation and Reporting Tools”
We use Adobe Marketo Engage's B2B Marketing Automation Platform to support demand generation and lead lifecycle management across multiple marketing channels as it provides a more structured approach to managing leads and orchestrating engagement across the full marketing funnel.
Through CRM integrations, marketing teams are able to design automated programs that nurture prospects over time, score engagement based on behavior, and route qualified leads to the sales team.
The platform delivers a lot of value in coordinating marketing and sales activities as marketing generated leads can be tracked through the full revenue lifecycle by integrating into CRM systems, thereby improving visibility into campaign performance and pipeline contribution.
Marketing Manager
<50M USD, SoftwareCRITICAL
“Marketing integrations and analytics shine, but clunky UI slows workflow”
It's an incredibly powerful tool that we use to manage our database, lead scoring, and email campaigns, but the UI could do with a facelift and it can often feel clunky to use at times.
About Company
Company Description
Adobe focuses on providing digital media and digital marketing solutions on a worldwide scale. The company offers creative, marketing and document solutions which are geared towards assisting individuals, ranging from budding artists to established brands, to bring life to their digital creations. Furthermore, Adobe concentrates on the delivery of captivating experiences to the targeted individuals. Adobe's solutions are omnipresent and they are striving to bring about change through digital experiences.
Company Details
Company type
Public
Year Founded
1982
Head office location
San Jose, United States
Number of employees
10001+
Annual Revenue
10B-30B USD
Website
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- Engineer1B-10B USDBankingReview Source
Coordinating Complex B2B Lead Lifecycles With Structured Automation and Reporting Tools
We use Adobe Marketo Engage's B2B Marketing Automation Platform to support demand generation and lead lifecycle management across multiple marketing channels as it provides a more structured approach to managing leads and orchestrating engagement across the full marketing funnel. Through CRM integrations, marketing teams are able to design automated programs that nurture prospects over time, score engagement based on behavior, and route qualified leads to the sales team. The platform delivers a lot of value in coordinating marketing and sales activities as marketing generated leads can be tracked through the full revenue lifecycle by integrating into CRM systems, thereby improving visibility into campaign performance and pipeline contribution. - Marketing Manager50M-1B USDSoftwareReview Source
Powerful Marketing Automation with flexibility to scale
Overall, I've had a positive experience with Marketo Engage. It's a robust marketing automation platform that supports complex campaigns and helps streamline many repetitive tasks. The automation, segmentation and integration capabilities give our marketing team a solid foundation to plan and execute multi channel programs. For organizations that need depth and flexibility in their tech stack, Marketo consistently delivers. - National Sales Manager50M-1B USDTransportationReview Source
Scalable Marketing Automation Yields Results Though Training Requires Extra Support
Combines a strong AI driven set of automation tools to assist in marketing. This allows our groups and teams to reach enterprise level clients and new ones with enhanced and scalable engagement. We saw an increase to our revenue and general success rate for our pipelines. - Marketing Manager10B+ USDConsumer GoodsReview Source
Robust automation and journey building offset by underwhelming integrations or connectors
Strong product functionality and performance in the B2B and B2B2C space for multichannel campaigns, from automation, segmentation building to Account Based Marketing to drip campaigns, cont nurture streams, lead scoring and analytics dashboard are minimal , due to connectors with CMS , linkedin or paid good for journey builder - Affiliate Network Manager<50M USDTravel and HospitalityReview Source
Strong campaign results achieved after overcoming initial setup challenges
My experience with Adobe Marketo Engage has been positive. The platform offers strong automation capabilities, reliable campaign management tools and advanced audience segmentation. It is particularly effective for managing lead nurturing and personalized email campaigns at scale. Overall, its a valuable solution for enterprise marketing.
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