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  1. Home
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  3. Adobe Marketo Engage
Logo of Adobe Marketo Engage

Adobe Marketo Engage

byAdobe
in
4.4
Market Presence: B2B Marketing Automation Platforms, Email Marketing (Transitioning to Email Marketing Platforms)

Overview

Review Summary
AI Generated Using Real User Reviews

See a synthesized overview of the key takeaways from verified reviews of Adobe Marketo Engage.

Product Information on Adobe Marketo Engage

Updated 23rd April 2025

What is Adobe Marketo Engage?

Marketo Engage is a comprehensive, AI-powered marketing automation platform that enables teams to scale personalized buyer engagement and drive predictable pipeline and revenue growth. It helps attract the right buyers, nurture them across channels and journeys, align sales and marketing efforts, and deliver insights that maximize marketing’s impact on revenue. As a centralized hub for cross-channel campaign orchestration and execution, Adobe Marketo Engage supports businesses of all sizes—helping them acquire, nurture, expand, and retain customers along complex buying journeys. By integrating with sales tools, it streamlines marketing automation, campaign management, and lead nurturing. Whether you’re a fast-growing small business or a global enterprise, Marketo Engage empowers marketing teams to launch more campaigns, generate more sales-ready leads, and boost sales performance.

Adobe Marketo Engage Pricing

Adobe Marketo Engage offers tailored packages to help marketing teams deliver exceptional experiences in concert with sales at every stage of the customer journey to drive demand and growth with efficiency and scale. Pricing based on database size.

Adobe Marketo Engage Product Images

Brand Themes and Brand Kits
Brand Themes and Brand Kits
Advanced BI Analytics
Advanced BI Analytics
Account Profile
Account Profile

Overall experience with Adobe Marketo Engage

Engineer
1B - 3B USD, Banking
FAVORABLE

“Coordinating Complex B2B Lead Lifecycles With Structured Automation and Reporting Tools”

4.0
Feb 27, 2026
We use Adobe Marketo Engage's B2B Marketing Automation Platform to support demand generation and lead lifecycle management across multiple marketing channels as it provides a more structured approach to managing leads and orchestrating engagement across the full marketing funnel. Through CRM integrations, marketing teams are able to design automated programs that nurture prospects over time, score engagement based on behavior, and route qualified leads to the sales team. The platform delivers a lot of value in coordinating marketing and sales activities as marketing generated leads can be tracked through the full revenue lifecycle by integrating into CRM systems, thereby improving visibility into campaign performance and pipeline contribution.
Marketing Manager
<50M USD, Software
CRITICAL

“Marketing integrations and analytics shine, but clunky UI slows workflow”

3.0
Jun 1, 2026
It's an incredibly powerful tool that we use to manage our database, lead scoring, and email campaigns, but the UI could do with a facelift and it can often feel clunky to use at times.

About Company

Company Description

Updated 7th December 2023

Adobe focuses on providing digital media and digital marketing solutions on a worldwide scale. The company offers creative, marketing and document solutions which are geared towards assisting individuals, ranging from budding artists to established brands, to bring life to their digital creations. Furthermore, Adobe concentrates on the delivery of captivating experiences to the targeted individuals. Adobe's solutions are omnipresent and they are striving to bring about change through digital experiences.

Company Details

Updated 6th February 2025
Company type
Public
Year Founded
1982
Head office location
San Jose, United States
Number of employees
10001+
Annual Revenue
10B-30B USD
Website
http://www.adobe.com

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

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Peer Discussions

Adobe Marketo Engage Reviews and Ratings

Showing data for 612 ratings and reviews for B2B Marketing Automation Platforms market. View all 1073 ratings and reviews across markets for a complete picture.

4.4

(612 Ratings)

Rating Distribution

5 Star
43%
4 Star
46%
3 Star
10%
2 Star
1%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.3

Integration & Deployment

4.3

Service & Support

4.3

Product Capabilities

4.5

Filter Reviews
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Last 12 Months
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Reviewer's Company Size
Reviewer's Industry
Reviewer's Region
Reviewer's Job Function
  • Engineer
    1B-10B USD
    Banking
    Review Source

    Coordinating Complex B2B Lead Lifecycles With Structured Automation and Reporting Tools

    4.0
    Feb 27, 2026
    We use Adobe Marketo Engage's B2B Marketing Automation Platform to support demand generation and lead lifecycle management across multiple marketing channels as it provides a more structured approach to managing leads and orchestrating engagement across the full marketing funnel. Through CRM integrations, marketing teams are able to design automated programs that nurture prospects over time, score engagement based on behavior, and route qualified leads to the sales team. The platform delivers a lot of value in coordinating marketing and sales activities as marketing generated leads can be tracked through the full revenue lifecycle by integrating into CRM systems, thereby improving visibility into campaign performance and pipeline contribution.
  • Marketing Manager
    50M-1B USD
    Software
    Review Source

    Powerful Marketing Automation with flexibility to scale

    5.0
    Dec 30, 2025
    Overall, I've had a positive experience with Marketo Engage. It's a robust marketing automation platform that supports complex campaigns and helps streamline many repetitive tasks. The automation, segmentation and integration capabilities give our marketing team a solid foundation to plan and execute multi channel programs. For organizations that need depth and flexibility in their tech stack, Marketo consistently delivers.
  • National Sales Manager
    50M-1B USD
    Transportation
    Review Source

    Scalable Marketing Automation Yields Results Though Training Requires Extra Support

    5.0
    Jan 13, 2026
    Combines a strong AI driven set of automation tools to assist in marketing. This allows our groups and teams to reach enterprise level clients and new ones with enhanced and scalable engagement. We saw an increase to our revenue and general success rate for our pipelines.
  • Marketing Manager
    10B+ USD
    Consumer Goods
    Review Source

    Robust automation and journey building offset by underwhelming integrations or connectors

    4.0
    May 17, 2026
    Strong product functionality and performance in the B2B and B2B2C space for multichannel campaigns, from automation, segmentation building to Account Based Marketing to drip campaigns, cont nurture streams, lead scoring and analytics dashboard are minimal , due to connectors with CMS , linkedin or paid good for journey builder
  • Affiliate Network Manager
    <50M USD
    Travel and Hospitality
    Review Source

    Strong campaign results achieved after overcoming initial setup challenges

    5.0
    May 18, 2026
    My experience with Adobe Marketo Engage has been positive. The platform offers strong automation capabilities, reliable campaign management tools and advanced audience segmentation. It is particularly effective for managing lead nurturing and personalized email campaigns at scale. Overall, its a valuable solution for enterprise marketing.
...
Showing Result 1-5 of 631

Recommended Gartner Insights

  • Critical Capabilities for B2B Marketing Automation Platforms
  • Magic Quadrant for B2B Marketing Automation Platforms
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User Sentiment About Adobe Marketo Engage
Reviewer Insights for: Adobe Marketo Engage
Deciding Factors: Adobe Marketo Engage Vs. Market Average
Performance of Adobe Marketo Engage Across Market Features

Adobe Marketo Engage Likes & Dislikes

Like

Managing complex B2B lead lifecycles and marketing automation programs becomes very easy with AME as it allows creation of sophisticated workflows that enable marketing teams to engage prospects across different stages of a buyer's journey. It also has great reporting and performance tracking using which marketers can analyse campaign performance, progression of leads through the funnel, and engagement metrics.

Like

I like that you can integrate it with other marketing tools. For example, we plug it into Goldcast to manage our webinars. It's also great to get a view of the analytics to measure campaign performance.

Like

What I like most about Marketo is its marketing campaign functionality. It provides a strong foundation for automation, customization and performance tracking, which makes it easier to manage campaigns at scale while maintaining control. The campaign structure is flexible enough to support different channels and use cases, allowing teams to build, test, and optimize workflows.

Dislike

One of the main challenges that we face with the platform is that it can become overwhelmingly complex as we usually run a large number of nurture programs and campaigns. I along with some of my colleagues, also find the user interface slightly dated when compared to other marketing automation platforms in the market.

Dislike

Its UI is very old; it can feel clunky to use and can be slow. If not set up correctly, it can feel like a beast to use.

Dislike

Marketo is powerful, but the level of customization and flexibility can create a challenging learning curve. New users may need time and training to feel fully comfortable, and som tasks take more steps than expected compared to more intuitive tools.