Airtable is the no-code app platform that empowers people closest to the work to accelerate their most critical business processes. Across every industry, leading enterprises trust Airtable to power workflows in product management, marketing operations, project & portfolio management, and more – all with the power of AI built-in. Central IT leaders deploy Airtable as a citizen development platform that empowers business users to build their own AI-powered applications.
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Airtable is extremely adaptable for different uses, and the basics are simple to understand. I especially like the user forums and shared templates. When there is a function I need that Airtable can't do, or that is locked behind a higher tier, there is usually a decent workaround or another free product/service that can be integrated. Love being able to copy/paste data in and out of Airtable. Great support team, and I appreciate the NPO discount!
It makes it easy to store content, easily accessible for teams and easy to onboard people.
The different ways to share and interact with Airtable bases makes it really easy to collaborate with different teams. Interfaces allow us to create some unique, visual and branded for folks to go straight to their important data without needed to see the entire base structure. Airtable is also colorful and makes great use of whitespace! One of the features we like is all the different ways to expand the base - thru extensions, apps, scripts and more. This is a step above a normal online sheet.
1 - The billing levels and account types are confusing and don't seem to match expanding user needs - for example, many of my professional contacts in event management and education now use Airtable (managing conventions, retreats, certification programs, etc.) but it's prohibitively expensive to add more members of the project team for access to the few features they'd use like updating extant records from a survey, automating messages and updating timelines and assignments, commenting/reviewing records, or sharing interfaces. How I use it, paying by user access and desired functions (interfaces, surveys, commenting/marking items complete) doesn't make sense; billing based on storage space or number of 'active' bases would be better. 2 - Exporting multiple files is a terrible experience, requiring all the files to be individually re-named. Fine for one or two, but bulk downloads quickly become burdensome. 3 - The learning curve from Excel to Airtable is comparatively high. Though we don't seem to be the typical client in how we use it, it would be nice to have simple workflow examples and how-to guides for project managers and less tech-savvy team members. 4 - Interfaces have so much potential to act as mini storefronts, provide data collection, personalize the end-user experience, and share information internally and externally. They are functionally hobbled by the most useful features being locked to higher tiers since we can't justify moving to the Enterprise level. Being able to allow customers (Board/committee members, staff on other teams) to use an interface like a website guest without a paid account would revolutionize my life. Truly, interfaces and surveys to collect/update/display data set Airtable apart from many other similar data management tools.
It's hard to distinguish its main features vs what can be built using an excel spreadsheet. Particularly given how easy Gemini and Co-Pilot make it easy to create custom soreadsheets.
It does take some training to get used to it - there's so many features within Airtable that you can't learn it all in one day. Having a good relationship with your account team is key!