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  3. Airtable
Logo of Airtable

Airtable

byAirtable
in
4.6
Market Presence: Collaborative Work Management, Marketing Work Management Platforms

Overview

Product Information on Airtable

Updated 13th October 2025

What is Airtable?

Airtable is a software platform designed for organizing, managing, and collaborating on data through a flexible, spreadsheet-like interface combined with database features. The software allows users to create customizable tables to store information, link records between tables, and automate workflows without coding. Airtable supports integration with various external applications and enables users to visualize data in formats such as grid, calendar, Kanban, and gallery views. It provides features for permission settings, version history, and collaboration, addressing the business problem of centralized information management across teams and projects in various industries.

Airtable Pricing

Airtable software offers a tiered subscription pricing model that includes a free plan with core features and paid plans that provide additional functionality and usage limits These paid plans are billed per user on a monthly or annual basis and vary based on features such as increased storage advanced customization and collaboration options

Overall experience with Airtable

DIRECTOR OF PROFESSIONAL DEVELOPMENT
<50M USD, Healthcare and Biotech
FAVORABLE

“Success & Barriers in Adopting Airtable for Project Management of Events & Education Programs”

5.0
Dec 2, 2025
Robust platform with many use cases, responsive to user inquiries and support needs, great resources to help with learning new workflows or scaling, integrates easily with other workflows and services, decent AI assistant and capabilities. Trigger actions are great, and I love the surveys and interfaces. Additional display options would be nice, like greater flexibility in building schedules in a view rather than creating an interface.
Manager, Strategy
<50M USD, IT Services
CRITICAL

“Design and Table Creation Are Simple but Advanced Functions Are Lacking”

3.0
Jun 17, 2025
I am moderately satisfied with this product. They did not have many functions and moreover - other products which have the same functions - are more advance and user friendly.

About Company

Company Description

Updated 26th February 2025

Airtable is the no-code app platform that empowers people closest to the work to accelerate their most critical business processes. Across every industry, leading enterprises trust Airtable to power workflows in product management, marketing operations, project & portfolio management, and more – all with the power of AI built-in. Central IT leaders deploy Airtable as a citizen development platform that empowers business users to build their own AI-powered applications.

Company Details

Updated 26th February 2025
Company type
Private
Year Founded
2012
Head office location
San Francisco, United States
Number of employees
501 - 1000
Website
https://airtable.com

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

User Sentiment About Airtable
Reviewer Insights for: Airtable
Deciding Factors: Airtable Vs. Market Average
Performance of Airtable Across Market Features

Airtable Likes & Dislikes

Like

Airtable is extremely adaptable for different uses, and the basics are simple to understand. I especially like the user forums and shared templates. When there is a function I need that Airtable can't do, or that is locked behind a higher tier, there is usually a decent workaround or another free product/service that can be integrated. Love being able to copy/paste data in and out of Airtable. Great support team, and I appreciate the NPO discount!

Like

I really like the design of this product and that the tables that I created here are easy to read. It was also easy to create a new tables.

Like

The different ways to share and interact with Airtable bases makes it really easy to collaborate with different teams. Interfaces allow us to create some unique, visual and branded for folks to go straight to their important data without needed to see the entire base structure. Airtable is also colorful and makes great use of whitespace! One of the features we like is all the different ways to expand the base - thru extensions, apps, scripts and more. This is a step above a normal online sheet.

Dislike

1 - The billing levels and account types are confusing and don't seem to match expanding user needs - for example, many of my professional contacts in event management and education now use Airtable (managing conventions, retreats, certification programs, etc.) but it's prohibitively expensive to add more members of the project team for access to the few features they'd use like updating extant records from a survey, automating messages and updating timelines and assignments, commenting/reviewing records, or sharing interfaces. How I use it, paying by user access and desired functions (interfaces, surveys, commenting/marking items complete) doesn't make sense; billing based on storage space or number of 'active' bases would be better. 2 - Exporting multiple files is a terrible experience, requiring all the files to be individually re-named. Fine for one or two, but bulk downloads quickly become burdensome. 3 - The learning curve from Excel to Airtable is comparatively high. Though we don't seem to be the typical client in how we use it, it would be nice to have simple workflow examples and how-to guides for project managers and less tech-savvy team members. 4 - Interfaces have so much potential to act as mini storefronts, provide data collection, personalize the end-user experience, and share information internally and externally. They are functionally hobbled by the most useful features being locked to higher tiers since we can't justify moving to the Enterprise level. Being able to allow customers (Board/committee members, staff on other teams) to use an interface like a website guest without a paid account would revolutionize my life. Truly, interfaces and surveys to collect/update/display data set Airtable apart from many other similar data management tools.

Dislike

- not enough functions - other software has more complex functions that fit my needs - Sometimes there were technical problems

Dislike

It does take some training to get used to it - there's so many features within Airtable that you can't learn it all in one day. Having a good relationship with your account team is key!

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Peer Discussions

Airtable Reviews and Ratings

4.6

(303 Ratings)

Rating Distribution

5 Star
60%
4 Star
37%
3 Star
3%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.3

Integration & Deployment

4.5

Service & Support

4.3

Product Capabilities

4.6

Filter Reviews
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  • DIRECTOR OF PROFESSIONAL DEVELOPMENT
    <50M USD
    Healthcare and Biotech
    Review Source

    Success & Barriers in Adopting Airtable for Project Management of Events & Education Programs

    5.0
    Dec 2, 2025
    Robust platform with many use cases, responsive to user inquiries and support needs, great resources to help with learning new workflows or scaling, integrates easily with other workflows and services, decent AI assistant and capabilities. Trigger actions are great, and I love the surveys and interfaces. Additional display options would be nice, like greater flexibility in building schedules in a view rather than creating an interface.
  • ANALYST
    10B+ USD
    Consumer Goods
    Review Source

    Airtable Offers Advanced Collaboration and Customizable Visual Interfaces for Data Access

    5.0
    Jan 26, 2026
    Airtable has so many features that I can't even begin to explain how useful it has been. We have been developing a product workflow tool within Airtable, leverage forms, automations, interfaces and more. The API documentation has been very useful in getting us to push data into Airtable on a regular cadence. Support is also great and we get responses in a very timely manner from them. Our stakeholders love Airtable for its visual design (color coding, whitespace) and customizable branding. It's not your normal grayscale sheet!
  • BUSINESS DEVELOPMENT ASSOCIATE
    <50M USD
    Software
    Review Source

    Flexible, visual and collaborative platform for OKR management

    5.0
    Oct 30, 2025
    Airtable has been an excellent platform for managing our KPIs and OKRs across multiple teams. Its flexibility and visual interface make it easy to track objectives, align key results, and monitor progress in real time. While some advanced reporting could be enhanced, Airtable has already improved transparency, accountability and cross team collaboration, for us implementing it has streamlined our goal setting process. Teams clearly see objectives, update key results, and share progress in a single, flexible platform.
  • MARKETING ASSOCIATE
    10B+ USD
    Consumer Goods
    Review Source

    A flexible, visual game changer for marketing organization.

    4.0
    Oct 17, 2025
    Airtable has completely changed how our marketing team plans, tracks and collaborates on campaigns - it's flexible, visual and surprisingly easy to customize.
  • CONTENT MARKETING MANAGER
    <50M USD
    IT Services
    Review Source

    Airtable Facilitates Task Assignment And Content Workflow For Editorial Teams

    5.0
    Sep 18, 2025
    I started using Airtable almost two years ago. The major use case was content map management. We had built an extensive content map with hundreds of entries, and we needed to update them, assign tasks to writers and editors, manage content categories, accept content ideas from other teams, and do more in one tool. With Airtable, doing all these tasks was easy. It's more than spreadsheets - it's also a database for collaboration, tracking, and reporting.
...
Showing Result 1-5 of 303

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Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences, and should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product or service depicted in this content nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of merchantability or fitness for a particular purpose.

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