• HOME
  • CATEGORIES

    • CATEGORIES

    • Browse All Categories
  • FOR VENDORS

    • FOR VENDORS

    • Log In to Vendor Portal
    • Get Started
  • REVIEWS

    • REVIEWS

    • Write a Review
    • Product Reviews
    • Vendor Directory
    • Product Comparisons
  • GARTNER PEER COMMUNITY™
  • GARTNER.COM
  • Community GuidelinesListing GuidelinesBrowse VendorsRules of EngagementFAQPrivacyTerms of Service
    ©2026 Gartner, Inc. and/or its affiliates.
    All rights reserved.
  • Categories

    • No categories available

      Browse All Categories

      Select a category to view markets

  • For Vendors

    • Log In to Vendor Portal 

    • Get Started 

  • Write a Review

Join / Sign In
  1. Home
  2. /
  3. Airtable
Logo of Airtable

Airtable

byAirtable
in
4.6
Market Presence: Collaborative Work Management, Marketing Work Management Platforms

Overview

Product Information on Airtable

Updated 13th October 2025

What is Airtable?

Airtable is a software platform designed for organizing, managing, and collaborating on data through a flexible, spreadsheet-like interface combined with database features. The software allows users to create customizable tables to store information, link records between tables, and automate workflows without coding. Airtable supports integration with various external applications and enables users to visualize data in formats such as grid, calendar, Kanban, and gallery views. It provides features for permission settings, version history, and collaboration, addressing the business problem of centralized information management across teams and projects in various industries.

Airtable Pricing

Airtable software offers a tiered subscription pricing model that includes a free plan with core features and paid plans that provide additional functionality and usage limits These paid plans are billed per user on a monthly or annual basis and vary based on features such as increased storage advanced customization and collaboration options

Overall experience with Airtable

ANALYST
30B + USD, Consumer Goods
FAVORABLE

“Airtable Offers Advanced Collaboration and Customizable Visual Interfaces for Data Access”

5.0
Jan 26, 2026
Airtable has so many features that I can't even begin to explain how useful it has been. We have been developing a product workflow tool within Airtable, leverage forms, automations, interfaces and more. The API documentation has been very useful in getting us to push data into Airtable on a regular cadence. Support is also great and we get responses in a very timely manner from them. Our stakeholders love Airtable for its visual design (color coding, whitespace) and customizable branding. It's not your normal grayscale sheet!
Marketing Manager
<50M USD, Software
CRITICAL

“Challenges in Differentiating Features Compared to Common Spreadsheet Tools”

3.0
Apr 10, 2026
We use it to keep track of what content resources we have available for our internal sales and marketing enablement. It stores the info in a spreadsheet style.

About Company

Company Description

Updated 12th August 2024

Airtable is the no-code app platform that empowers people closest to the work to accelerate their most critical business processes. Across every industry, leading enterprises trust Airtable to power workflows in product management, marketing operations, project & portfolio management, and more – all with the power of AI built-in. Central IT leaders deploy Airtable as a citizen development platform that empowers business users to build their own AI-powered applications.

Company Details

Updated 26th February 2025
Company type
Private
Year Founded
2012
Head office location
San Francisco, United States
Number of employees
501 - 1000
Website
https://airtable.com

Do You Manage Peer Insights at Airtable?

Access Vendor Portal to update and manage your profile.

Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Top Airtable Alternatives

Logo of Smartsheet
1. Smartsheet
4.5
(2604 Ratings)
Logo of Asana
2. Asana
4.6
(1797 Ratings)
Logo of Jira
3. Jira
4.4
(1701 Ratings)
View All Alternatives

Peer Discussions

Airtable Reviews and Ratings

4.6

(324 Ratings)

Rating Distribution

5 Star
60%
4 Star
36%
3 Star
3%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.3

Integration & Deployment

4.5

Service & Support

4.3

Product Capabilities

4.6

Filter Reviews
Sort By:
Most helpful
Last 12 Months
Star Rating
Reviewer Type
Reviewer's Company Size
Reviewer's Industry
Reviewer's Region
Reviewer's Job Function
  • ANALYST
    10B+ USD
    Consumer Goods
    Review Source

    Airtable Offers Advanced Collaboration and Customizable Visual Interfaces for Data Access

    5.0
    Jan 26, 2026
    Airtable has so many features that I can't even begin to explain how useful it has been. We have been developing a product workflow tool within Airtable, leverage forms, automations, interfaces and more. The API documentation has been very useful in getting us to push data into Airtable on a regular cadence. Support is also great and we get responses in a very timely manner from them. Our stakeholders love Airtable for its visual design (color coding, whitespace) and customizable branding. It's not your normal grayscale sheet!
  • Product Manager
    50M-1B USD
    Media
    Review Source

    Flexible and Powerful, but Needs Structure to Scale Effectively

    4.0
    Apr 3, 2026
    My experience with Airtable has been very positive as it serves as a flexible, centralized system for managing complex editorial workflows and tracking assignments across teams. It works especially well for providing visibility into project status and enabling collaboration without adding process overhead.
  • Incident Engineer
    50M-1B USD
    Miscellaneous
    Review Source

    Airtable Integrations Impress, But Mobile Performance and Pricing Pose Concerns

    5.0
    Mar 26, 2026
    Overall, it's been so great being able to use Airtable to create workflows that are simple and/or more robust given the built in tools Airtable comes with out of the box
  • Marketing Manager
    1B-10B USD
    IT Services
    Review Source

    Ease of Use Highlighted by Straightforward Interface and Workflow Features

    5.0
    Mar 30, 2026
    Super simple interfact, very intuitive to use, really great workflow options!
  • Marketing Manager
    50M-1B USD
    Healthcare and Biotech
    Review Source

    Airtable Streamlines Creative Request Management and Project Workflow Visualization

    4.0
    Feb 9, 2026
    From a marketing work management perspective, Airtable is far more than a spreadsheet, it's a single source of truth. We have only begun to tap into the potential efficiencies that Airtable can bring to our organization. From an intake management standpoint, we have used it to handle creative requests from multiple departments in an efficient manner that streamlined the work being sent to our in-house team.
...
Showing Result 1-5 of 324

Recommended Gartner Insights

  • Critical Capabilities for Collaborative Work Management
  • Magic Quadrant for Collaborative Work Management
Powered by Google TranslateThis service may contain translations provided by Google. Google disclaims all warranties related to the translations, express or implied, including any warranties of accuracy, reliability, and any implied warranties of merchantability, fitness for a particular purpose and noninfringement. Gartner's use of this provider is for operational purposes and does not constitute an endorsement of its products or services.

Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences, and should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product or service depicted in this content nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of merchantability or fitness for a particular purpose.

This site is protected by hCaptcha and its Privacy Policy and Terms of Use apply.


Software reviews and ratings for EMMS, BI, CRM, MDM, analytics, security and other platforms - Peer Insights by Gartner
Community GuidelinesListing GuidelinesBrowse VendorsRules of EngagementFAQsPrivacyTerms of Use

©2026 Gartner, Inc. and/or its affiliates.

All rights reserved.

User Sentiment About Airtable
Reviewer Insights for: Airtable
Deciding Factors: Airtable Vs. Market Average
Performance of Airtable Across Market Features

Airtable Likes & Dislikes

Like

The different ways to share and interact with Airtable bases makes it really easy to collaborate with different teams. Interfaces allow us to create some unique, visual and branded for folks to go straight to their important data without needed to see the entire base structure. Airtable is also colorful and makes great use of whitespace! One of the features we like is all the different ways to expand the base - thru extensions, apps, scripts and more. This is a step above a normal online sheet.

Like

It makes it easy to store content, easily accessible for teams and easy to onboard people.

Like

What I like most is how flexible it is. You can shape it to fit editorial workflows without needing engineering support. I also really value the different views and the visibility it gives me as a PM into what the team is working on at any given time.

Dislike

It does take some training to get used to it - there's so many features within Airtable that you can't learn it all in one day. Having a good relationship with your account team is key!

Dislike

It's hard to distinguish its main features vs what can be built using an excel spreadsheet. Particularly given how easy Gemini and Co-Pilot make it easy to create custom soreadsheets.

Dislike

One downside is that things can get messy fast without strong structure. Performance can also lag with larger bases or more complex automations, especially when used as a central hub. While it's flexible, some more advanced workflows and permissions require workarounds that aren't always intuitive.