Name: Falcon.io
Rating: 3.8 (99 reviews)

Overview

Product Information on Falcon.io

Updated 13th October 2025

What is Falcon.io?

Falcon.io is a software designed for social media marketing and management, enabling businesses to create, schedule, publish, and monitor content across multiple social network platforms from a single interface. The software offers features such as social media listening, analytics, and audience engagement tools, allowing users to manage brand presence and measure performance across platforms. Falcon.io supports team collaboration, workflow management, and provides customizable dashboards for reporting. It addresses the business need for centralized social media management, helping organizations streamline their social communication, analyze audience insights, and track campaign outcomes for improved decision-making.

Overall experience with Falcon.io

Communications & Social Media Manager

<50M USD, Services (non-Government)

FAVORABLE

“Exploring the Versatility of All-In-One Social Scheduling Tools”

5.0

Oct 2, 2024

Truly a perfect all-in-one social scheduling, listening, and measuring tool!

Chief Executive Officer

<50M USD, IT Services

CRITICAL

“High-Priced Service Lacked Promised Features, Leading to Manual Workarounds”

1.0

May 28, 2025

The service did not deliver as promised... we paid a very high price for the service and because it never could have the functionality promised in sales and demos.. we even worked with their tech support team .. they promised to deliver the functionality .. sadly that never happened.. we had to use manual work arounds .. which defeated the purpose of using the service.. we paid for 9 months.. and stopped using it after 6 months... and they have now moved the whole thing to collections despite me stating repeatedly to every person in the company we dealt with to fix the issue so we paid for 9 months.. used 6 and they are still trying to collect money despite them mis representing the service on the demo and repeatedly trying tell us they would fix the functionality.

About Company

Company Description

The company focuses on combing consumer intelligence and the management of social media. It aids in identifying and reacting to the relevant trends, creating content based on data, ensuring the brand's safety from threats, and managing all social media channels efficiently. It offers a proficient understanding of consumers, the brand, and the market. Its comprehensive social media management service enables the discovery and engagement of customers on social platforms across various teams and regions. Moreover, it provides an all-inclusive solution for influencer management, from identifying influencers and managing relationships to handling campaigns. The company further caters to the diverse business requirements by offering custom product packaging.

Company Details

Company type

Private

Head office location

Brighton, United Kingdom

Number of employees

501 - 1000

Website

https://brnw.ch/21wBCQb

Do You Manage Peer Insights at Brandwatch?

Access Vendor Portal to update and manage your profile.

Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: Falcon.io

Deciding Factors: Falcon.io Vs. Market Average

Performance of Falcon.io Across Market Features

Falcon.io Likes & Dislikes

I love the customizable tracking dashboards that allow me to easily capture my organization's most important metrics and export to PDF.

Basic scheduling and preloading of posts. You can get that with much cheaper services though.

The IRIS AI helps analyse the peak for thousands of conversations.

There are a few minor features I wish it had, including easily adding alt text for scheduled Instagram posts.

Lack of functionality with all platforms and many of the big ones

The data refresh after changes in query takes a lot of time.

Top Falcon.io Alternatives

Peer Discussions

Falcon.io Reviews and Ratings

Recommended Gartner Insights

Market Guide for Social Marketing Management (Transitioning to Social Media Management and Listening)

<50M USD

IT Services

Review Source

High-Priced Service Lacked Promised Features, Leading to Manual Workarounds

Services (non-Government)

Exploring the Versatility of All-In-One Social Scheduling Tools

Consultant

50M-1B USD

A proven tool to step up social media intelligence game

Aug 13, 2024

The customer service team is always on toes. The widgets are helpful specially IRIS AI.

REPORTING EXPERT

Telecommunication

Falcon.io review after 4 years of usage

Mar 23, 2023

We looked for a tool to create multi platform posts, which can at the same time provide some reporting functions. We got all what we needed from Falcon. It became a part of Brandwatch product portfolio, so compatibility issues were gone. Three main beneficiaries are there in our company: researchers, consumer intelligence guys and analysts. We can now compare ourselves to competitors in case of social media contents, so benchmarking became easier, resulting in more efficient campaigns, so we became instantly more cost efficient. We work with some influencers, this product can be shared with them with a guest account, so they don't need our employees to create content. API connection can be buggy sometimes, we have the most issues in case of Instagram.

SOFTWARE DEVELOPER

1B-10B USD

Software

Falcon.io Social Media Management Platform Review: Weighing the Pros and Cons

4.0

Feb 12, 2023

Falcon.io is a comprehensive social media management platform that provides businesses with a range of tools to manage and optimize their social media presence. With its user-friendly interface and robust analytics capabilities, Falcon.io makes it easy for organizations to monitor their social media performance, track their engagement and reach, and improve their marketing strategies. The platform supports a wide range of social media channels, including Facebook, Twitter, Instagram, and LinkedIn, making it a valuable tool for organizations looking to maximize their social media impact.