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  1. Home
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  3. Falcon.io
Logo of Falcon.io

Falcon.io

byBrandwatch
in Social Marketing Management (Transitioning to Social Media Management and Listening)
3.9

Overview

Product Information on Falcon.io

Updated 13th October 2025

What is Falcon.io?

Falcon.io is a software designed for social media marketing and management, enabling businesses to create, schedule, publish, and monitor content across multiple social network platforms from a single interface. The software offers features such as social media listening, analytics, and audience engagement tools, allowing users to manage brand presence and measure performance across platforms. Falcon.io supports team collaboration, workflow management, and provides customizable dashboards for reporting. It addresses the business need for centralized social media management, helping organizations streamline their social communication, analyze audience insights, and track campaign outcomes for improved decision-making.

Falcon.io Pricing

Falcon.io software offers a subscription-based pricing model, typically structured in tiers that vary according to features and user requirements The pricing is generally determined by the number of users, social profiles managed, and specific functionalities included in each plan Custom pricing may be available for enterprise needs Billing is usually offered on a monthly or annual basis

Overall experience with Falcon.io

Communications & Social Media Manager
<50M USD, Services (non-Government)
FAVORABLE

“Exploring the Versatility of All-In-One Social Scheduling Tools”

5.0
Oct 2, 2024
Truly a perfect all-in-one social scheduling, listening, and measuring tool!
Chief Executive Officer
<50M USD, IT Services
CRITICAL

“High-Priced Service Lacked Promised Features, Leading to Manual Workarounds”

1.0
May 28, 2025
The service did not deliver as promised... we paid a very high price for the service and because it never could have the functionality promised in sales and demos.. we even worked with their tech support team .. they promised to deliver the functionality .. sadly that never happened.. we had to use manual work arounds .. which defeated the purpose of using the service.. we paid for 9 months.. and stopped using it after 6 months... and they have now moved the whole thing to collections despite me stating repeatedly to every person in the company we dealt with to fix the issue so we paid for 9 months.. used 6 and they are still trying to collect money despite them mis representing the service on the demo and repeatedly trying tell us they would fix the functionality.

About Company

Company Description

Updated 24th March 2025

The company focuses on combing consumer intelligence and the management of social media. It aids in identifying and reacting to the relevant trends, creating content based on data, ensuring the brand's safety from threats, and managing all social media channels efficiently. It offers a proficient understanding of consumers, the brand, and the market. Its comprehensive social media management service enables the discovery and engagement of customers on social platforms across various teams and regions. Moreover, it provides an all-inclusive solution for influencer management, from identifying influencers and managing relationships to handling campaigns. The company further caters to the diverse business requirements by offering custom product packaging.

Company Details

Updated 29th April 2025
Company type
Private
Head office location
Brighton, United Kingdom
Number of employees
501 - 1000
Website
https://brnw.ch/21wBCQb

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: Falcon.io
Deciding Factors: Falcon.io Vs. Market Average
Performance of Falcon.io Across Market Features

Falcon.io Likes & Dislikes

Like

I love the customizable tracking dashboards that allow me to easily capture my organization's most important metrics and export to PDF.

Like

Basic scheduling and preloading of posts. You can get that with much cheaper services though.

Like

The IRIS AI helps analyse the peak for thousands of conversations.

Dislike

There are a few minor features I wish it had, including easily adding alt text for scheduled Instagram posts.

Dislike

Lack of functionality with all platforms and many of the big ones

Dislike

The data refresh after changes in query takes a lot of time.

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Peer Discussions

Falcon.io Reviews and Ratings

3.9

(99 Ratings)

Rating Distribution

5 Star
35%
4 Star
62%
3 Star
1%
2 Star
0%
1 Star
2%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.6

Integration & Deployment

4.4

Service & Support

4.5

Product Capabilities

4.4

Filter Reviews
Sort By:
Most helpful
Last 12 Months
Star Rating
Reviewer Type
Reviewer's Company Size
Reviewer's Industry
Reviewer's Region
Reviewer's Job Function
  • Chief Executive Officer
    <50M USD
    IT Services
    Review Source

    High-Priced Service Lacked Promised Features, Leading to Manual Workarounds

    1.0
    May 28, 2025
    The service did not deliver as promised... we paid a very high price for the service and because it never could have the functionality promised in sales and demos.. we even worked with their tech support team .. they promised to deliver the functionality .. sadly that never happened.. we had to use manual work arounds .. which defeated the purpose of using the service.. we paid for 9 months.. and stopped using it after 6 months... and they have now moved the whole thing to collections despite me stating repeatedly to every person in the company we dealt with to fix the issue so we paid for 9 months.. used 6 and they are still trying to collect money despite them mis representing the service on the demo and repeatedly trying tell us they would fix the functionality.
  • Communications & Social Media Manager
    <50M USD
    Services (non-Government)
    Review Source

    Exploring the Versatility of All-In-One Social Scheduling Tools

    5.0
    Oct 2, 2024
    Truly a perfect all-in-one social scheduling, listening, and measuring tool!
  • Consultant
    50M-1B USD
    IT Services
    Review Source

    A proven tool to step up social media intelligence game

    5.0
    Aug 13, 2024
    The customer service team is always on toes. The widgets are helpful specially IRIS AI.
  • REPORTING EXPERT
    50M-1B USD
    Telecommunication
    Review Source

    Falcon.io review after 4 years of usage

    5.0
    Mar 23, 2023
    We looked for a tool to create multi platform posts, which can at the same time provide some reporting functions. We got all what we needed from Falcon. It became a part of Brandwatch product portfolio, so compatibility issues were gone. Three main beneficiaries are there in our company: researchers, consumer intelligence guys and analysts. We can now compare ourselves to competitors in case of social media contents, so benchmarking became easier, resulting in more efficient campaigns, so we became instantly more cost efficient. We work with some influencers, this product can be shared with them with a guest account, so they don't need our employees to create content. API connection can be buggy sometimes, we have the most issues in case of Instagram.
  • SOFTWARE DEVELOPER
    1B-10B USD
    Software
    Review Source

    Falcon.io Social Media Management Platform Review: Weighing the Pros and Cons

    4.0
    Feb 12, 2023
    Falcon.io is a comprehensive social media management platform that provides businesses with a range of tools to manage and optimize their social media presence. With its user-friendly interface and robust analytics capabilities, Falcon.io makes it easy for organizations to monitor their social media performance, track their engagement and reach, and improve their marketing strategies. The platform supports a wide range of social media channels, including Facebook, Twitter, Instagram, and LinkedIn, making it a valuable tool for organizations looking to maximize their social media impact.
...
Showing Result 1-5 of 99

Recommended Gartner Research

  • Market Guide for Social Marketing Management (Transitioning to Social Media Management and Listening)

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