Name: Hootsuite Enterprise
Rating: 4.7 (13 reviews)

Overview

Product Information on Hootsuite Enterprise

Updated 13th October 2025

What is Hootsuite Enterprise?

Hootsuite Enterprise is a social media management software designed to enable organizations to coordinate, schedule, and monitor content across multiple social channels from a centralized dashboard. The software offers tools for publishing, analytics, and reporting, helping users manage workflows and team permissions for social campaigns. Hootsuite Enterprise supports integration with third-party applications and provides customizable approval processes to maintain brand consistency. The software assists in tracking engagement metrics and audience insights, facilitating strategic planning and performance measurement for businesses managing complex social media operations.

Overall experience with Hootsuite Enterprise

VP, Communications

<50M USD, Banking

FAVORABLE

“Hootsuite: A Comprehensive Solution for Social CRM Needs”

5.0

Jun 24, 2024

Hootsuite is a great product and service for all things social media and content management.

Marketing Manager

50M - 250M USD, IT Services

CRITICAL

“Antiquated and Bullish Tool because the have large market share.”

1.0

Feb 8, 2019

Poor customer service despite paying for enterprise success package. Oversold and shady practices to keep the customer in packages. Dealt with this now at 3 organizations working with Hootsuite. Avoid.

About Company

Company Description

Hootsuite is a business platform dedicated to optimizing social media management, with a specific focus on boosting social commerce experiences and organizing customer dialogues. This platform is used by numerous companies worldwide to deploy successful social campaigns. In conjunction with their software solutions, Hootsuite also caters to enhancing social media skills by offering both complimentary online training and chargeable certifications for professionals. Training domains range from mastering new social media tactics to proficiently utilizing the Hootsuite platform itself.

Company Details

Company type

Private

Year Founded

2008

Head office location

Vancouver, Canada

Number of employees

1001 - 5000

Website

http://hootsuite.com/

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Reviewer Insights for: Hootsuite Enterprise

Performance of Hootsuite Enterprise Across Market Features

Hootsuite Enterprise Likes & Dislikes

It's hard to pick just three things to like about Hootsuite, but if I had to list the top, those would be: 1. Ease of use. This is a very streamlined and easy to use product for all CRM and social media management. 2. Functionality. Between its overall performance regarding social management, to its user dashboard where you can access everything from campaign performance metrics to social listening information to specific social media channel monitoring, everything about this product is both a pleasure to work with and use. 3. As mentioned above, the metrics and analytics provided by this product are great and actually impactful.. you can begin using the data and info attained from this nearly right away and in an actionable way, too. Not to mention, this data is even out of the box without any type of enhancements or add-ons, so it's good from just an outright effectiveness standpoint, and without any additional costs added or tacked on, too.

Due to time in the market they have access to APIs other services might not.

Hootsuite makes it possible for us to setup customized streams that suit our workflow, making it a reality to automate the monitoring of specific social media trends and overall performance of our marketing approach.

I honestly can't think of anything to dislike about this service. It's a generally great product and is very good, even enjoyable, to use, especially in regard to omnichannel social management (managing multiple social media account activity and engagement).

UI, Customer Success, poor selling and renewal processes.

Despite the awesomeness of Hootsuites analytics properties, I still feel it doesn't do enough in terms of the amount of metrics provided. As an example, Hootsuite current metric provisions does not provide any data on the response rate or speed on our Instagram and Facebook social media accounts.

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Hootsuite Enterprise Reviews and Ratings

Recommended Gartner Insights

Market Guide for Social Customer Service Applications

<50M USD

Banking

Review Source

Hootsuite: A Comprehensive Solution for Social CRM Needs

Social Media Editor

1B-10B USD

Integral to our social media marketing approach.

Oct 3, 2022

Hootsuite has proven to be a key assistant to our business operations, for the purpose of growing our sales numbers on social media and for customer service purposes via the different social media platforms, where we have got a brand presence. Segments of our social media management affairs like customer engagement, content / demographic monitoring , social media analytics management are integral to the success of our digital marketing strategy , and I believe the aforementioned successes have in most part been made possible through our use of Hootsuite.

PRODUCT LIFECYCLE MANAGEMENT SPECIALIST

Adds layers of efficiency to our social media marketing efforts.

4.0

Aug 29, 2022

Hootsuite is integral to the success of my work institutions marketing efforts, as far as social media marketing engagement with customers is concerned. Hootsuite has helped to improve the efficiency of our social media marketing approach, by continuously providing us with detailed overview of our social media campaigns on every platform where we have a presence , from a single calendar. In all, Hootsuite enterprise help us plan our social media posts with ease, engage customers better and monitor competitor activity across social media platforms.

Executive

50M-1B USD

IT Services

An Efficient Software to Manage Social Media Posts

Nov 21, 2020

From our experience with Hootsuite, I can say that it is the perfect software of its kind. It works seamlessly on the desktop as well as on the mobile application. I love the interface of the desktop version as it is simple to operate. We get extensive insights from Hootsuite analytics with regards to the achievement of our campaign on a particular social media platform. Besides this, when we run a campaign on multiple social media platforms like Facebook, LinkedIn, and Instagram, we exhaustively utilize the data accumulated from Hootsuite analytics to manage our existing campaign.

Director Corporate Marketing

Services (non-Government)

Valuable tool and support. Challenging to quantify financial value.

Dec 2, 2020

Excellent client services support. Good training and research data. Occasional challenges with functionality.