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  3. Hootsuite Enterprise
Logo of Hootsuite Enterprise

Hootsuite Enterprise

byHootsuite
in Social Customer Service Applications
4.7

Overview

Product Information on Hootsuite Enterprise

Updated 13th October 2025

What is Hootsuite Enterprise?

Hootsuite Enterprise is a social media management software designed to enable organizations to coordinate, schedule, and monitor content across multiple social channels from a centralized dashboard. The software offers tools for publishing, analytics, and reporting, helping users manage workflows and team permissions for social campaigns. Hootsuite Enterprise supports integration with third-party applications and provides customizable approval processes to maintain brand consistency. The software assists in tracking engagement metrics and audience insights, facilitating strategic planning and performance measurement for businesses managing complex social media operations.

Hootsuite Enterprise Pricing

Hootsuite Enterprise software offers pricing based on custom quotes, taking into account the number of users, required features, and social accounts managed. The software typically operates on a subscription model with options for annual billing. Advanced features and support are available in higher tiers, and pricing details are provided upon request based on specific business requirements.

Overall experience with Hootsuite Enterprise

VP, Communications
<50M USD, Banking
FAVORABLE

“Hootsuite: A Comprehensive Solution for Social CRM Needs”

5.0
Jun 24, 2024
Hootsuite is a great product and service for all things social media and content management.
Marketing Manager
50M - 250M USD, IT Services
CRITICAL

“Antiquated and Bullish Tool because the have large market share.”

1.0
Feb 8, 2019
Poor customer service despite paying for enterprise success package. Oversold and shady practices to keep the customer in packages. Dealt with this now at 3 organizations working with Hootsuite. Avoid.

About Company

Company Description

Updated 7th December 2023

Hootsuite is a business platform dedicated to optimizing social media management, with a specific focus on boosting social commerce experiences and organizing customer dialogues. This platform is used by numerous companies worldwide to deploy successful social campaigns. In conjunction with their software solutions, Hootsuite also caters to enhancing social media skills by offering both complimentary online training and chargeable certifications for professionals. Training domains range from mastering new social media tactics to proficiently utilizing the Hootsuite platform itself.

Company Details

Updated 26th February 2025
Company type
Private
Year Founded
2008
Head office location
Vancouver, Canada
Number of employees
1001 - 5000
Website
http://hootsuite.com/

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: Hootsuite Enterprise
Performance of Hootsuite Enterprise Across Market Features

Hootsuite Enterprise Likes & Dislikes

Like

It's hard to pick just three things to like about Hootsuite, but if I had to list the top, those would be: 1. Ease of use. This is a very streamlined and easy to use product for all CRM and social media management. 2. Functionality. Between its overall performance regarding social management, to its user dashboard where you can access everything from campaign performance metrics to social listening information to specific social media channel monitoring, everything about this product is both a pleasure to work with and use. 3. As mentioned above, the metrics and analytics provided by this product are great and actually impactful.. you can begin using the data and info attained from this nearly right away and in an actionable way, too. Not to mention, this data is even out of the box without any type of enhancements or add-ons, so it's good from just an outright effectiveness standpoint, and without any additional costs added or tacked on, too.

Like

Due to time in the market they have access to APIs other services might not.

Like

Hootsuite makes it possible for us to setup customized streams that suit our workflow, making it a reality to automate the monitoring of specific social media trends and overall performance of our marketing approach.

Dislike

I honestly can't think of anything to dislike about this service. It's a generally great product and is very good, even enjoyable, to use, especially in regard to omnichannel social management (managing multiple social media account activity and engagement).

Dislike

UI, Customer Success, poor selling and renewal processes.

Dislike

Despite the awesomeness of Hootsuites analytics properties, I still feel it doesn't do enough in terms of the amount of metrics provided. As an example, Hootsuite current metric provisions does not provide any data on the response rate or speed on our Instagram and Facebook social media accounts.

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Peer Discussions

Hootsuite Enterprise Reviews and Ratings

4.7

(13 Ratings)

Rating Distribution

5 Star
46%
4 Star
31%
3 Star
15%
2 Star
0%
1 Star
8%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

3.9

Integration & Deployment

4.3

Service & Support

4.4

Product Capabilities

4.4

Filter Reviews
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Most helpful
Last 12 Months
Star Rating
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Reviewer's Company Size
Reviewer's Industry
Reviewer's Region
Reviewer's Job Function
  • VP, Communications
    <50M USD
    Banking
    Review Source

    Hootsuite: A Comprehensive Solution for Social CRM Needs

    5.0
    Jun 24, 2024
    Hootsuite is a great product and service for all things social media and content management.
  • Social Media Editor
    1B-10B USD
    Banking
    Review Source

    Integral to our social media marketing approach.

    5.0
    Oct 3, 2022
    Hootsuite has proven to be a key assistant to our business operations, for the purpose of growing our sales numbers on social media and for customer service purposes via the different social media platforms, where we have got a brand presence. Segments of our social media management affairs like customer engagement, content / demographic monitoring , social media analytics management are integral to the success of our digital marketing strategy , and I believe the aforementioned successes have in most part been made possible through our use of Hootsuite.
  • PRODUCT LIFECYCLE MANAGEMENT SPECIALIST
    1B-10B USD
    Banking
    Review Source

    Adds layers of efficiency to our social media marketing efforts.

    4.0
    Aug 29, 2022
    Hootsuite is integral to the success of my work institutions marketing efforts, as far as social media marketing engagement with customers is concerned. Hootsuite has helped to improve the efficiency of our social media marketing approach, by continuously providing us with detailed overview of our social media campaigns on every platform where we have a presence , from a single calendar. In all, Hootsuite enterprise help us plan our social media posts with ease, engage customers better and monitor competitor activity across social media platforms.
  • Executive
    50M-1B USD
    IT Services
    Review Source

    An Efficient Software to Manage Social Media Posts

    5.0
    Nov 21, 2020
    From our experience with Hootsuite, I can say that it is the perfect software of its kind. It works seamlessly on the desktop as well as on the mobile application. I love the interface of the desktop version as it is simple to operate. We get extensive insights from Hootsuite analytics with regards to the achievement of our campaign on a particular social media platform. Besides this, when we run a campaign on multiple social media platforms like Facebook, LinkedIn, and Instagram, we exhaustively utilize the data accumulated from Hootsuite analytics to manage our existing campaign.
  • Director Corporate Marketing
    1B-10B USD
    Services (non-Government)
    Review Source

    Valuable tool and support. Challenging to quantify financial value.

    4.0
    Dec 2, 2020
    Excellent client services support. Good training and research data. Occasional challenges with functionality.
Showing Result 1-5 of 13

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Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences, and should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product or service depicted in this content nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of merchantability or fitness for a particular purpose.

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