Overview
Product Information on Mixpanel
What is Mixpanel?
Mixpanel Pricing
Overall experience with Mixpanel
“Service Offers Data Comparison but Interface Updates Occasionally Reduce Usability”
“Market analytics in one place”
About Company
Company Description
Mixpanel is an event analytics platform that produces real-time charts and visualizations of user interaction with digital products. The platform focuses on providing insights into behaviors such as conversion and retention, enabling teams to make data-driven decisions. Mixpanel targets builders with varying technical expertise, enabling them to focus on successful elements of their products, eliminate inefficiencies and prioritize promising ideas. The company has a global presence, with its headquarters in San Francisco and additional offices in various locations, including New York, Seattle, Austin, London, Barcelona, and Singapore.
Company Details
Key Insights
A Snapshot of What Matters - Based on Validated User Reviews
Reviewer Insights for: Mixpanel
Deciding Factors: Mixpanel Vs. Market Average
Performance of Mixpanel Across Market Features
Mixpanel Likes & Dislikes
The market listening engine which helps compare industry competition and derive best suited action from a growth and marketing perspective. Product insights to tweak and improve our product to match on surpass the market standards Analytics based on SEO and market trends to improve company OKR and shift perspective.
Read Full ReviewSuper helpful tooling for being able to understand what users are interacting with on a website. They recently came out with session replay which is super helpful for visualizing interactions.
Read Full Review
Implementation is only possible through the development team. Sometimes interface updates aren't for the better.
Read Full ReviewIt is less customisable in terms of dashboard and actual analytics Data accuracy is a question as there is no concrete proof of the data being accurate. Approximate information available in the dashboard as agreed by the Mixpanel team itself.
Read Full ReviewCost is on the higher side for enterprise grade features. There is also a bit of a learning curve when first getting accustomed to all the functionality available
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Peer Discussions
Mixpanel Reviews and Ratings
- Chief Marketing Officer<50M USDIT ServicesReview Source
Service Offers Data Comparison but Interface Updates Occasionally Reduce Usability
I've had a positive experience with the service. I'm not doing deep product analytics, but for testing marketing hypotheses, a few dashboards and the ability to filter and compare data are more than enough for me. - SOFTWARE DEVELOPER1B-10B USDBankingReview Source
Delving Into Customer Interactions with Product Analytics Tools
Great product analytics tool for understanding customer interactions through segmentation - BRAND AND PR MANAGER50M-1B USDRetailReview Source
A Comprehensive tool for data and analytics!
Mixpanel is a business analytical software that helps companies understand the user interactions on web and app. The data collected through this software later helps build reports based on the data extracted . This has been truly useful as we are a consumer based company and it helps us map our customer and their journey which eventually helps us strategize accordingly. - VP, DATA AND ANALYTICS50M-1B USDSoftwareReview Source
Informed decisions for PLG
Overall, this helps the team make informed decisions based on the behaviors of our website viewers. - Marketing Manager<50M USDSoftwareReview Source
It does what it says on the tin
It does the job that we hired it for - provides product analytics