Overview
Product Information on MoEngage Customer Engagement Platform
What is MoEngage Customer Engagement Platform?
MoEngage Customer Engagement Platform Pricing
Overall experience with MoEngage Customer Engagement Platform
“Navigating MoEngage Platform with Superior Customer Support”
“Product Experience: The Clash of Functionality and Reliability”
Badges
Multichannel Marketing Hubs
Email Marketing
About Company
Company Description
MoEngage operates as a platform that focuses on delivering insights-led customer engagement services. The main objective of the firm is to assist in analyzing customer behavior and subsequently engage with them by way of personalized communication mediums. These include web, mobile, and email. MoEngage operates as a comprehensive solution featuring intense customer analytics, artificial intelligence-powered customer journey orchestration, and personalization capabilities, all within a single dashboard. This platform is primarily utilized by product managers and growth marketers aiming to provide a personalized experience during various stages of the customer lifecycle, such as onboarding, retention, and growth. MoEngage separates itself from its competitors through its robust customer analytics and artificial intelligence-powered customer journey orchestration and personalization capabilities.
Company Details
Key Insights
A Snapshot of What Matters - Based on Validated User Reviews
User Sentiment About MoEngage Customer Engagement Platform
Reviewer Insights for: MoEngage Customer Engagement Platform
Deciding Factors: MoEngage Customer Engagement Platform Vs. Market Average
Performance of MoEngage Customer Engagement Platform Across Market Features
MoEngage Customer Engagement Platform Likes & Dislikes
I like that the MoEngage team is very willing to help us with changes to data and overall implementation to ensure that all users are able to see the different data points that they need. It seems like the ability to create a dashboard within the platform is very user-friendly, and the support has been outstanding (time to answer a ticket, answering messages in Slack or in weekly meetings etc).
Read Full Review1. The segmentation capabilities are good, allowing you to get really targeted in your campaigns. 2. The ability to view analytics at a flow as well as campaign level is also good. Useful to get deep insights down to variation performances. 3. The ability to conduct A/B tests is particularly useful for continuous campaign optimisation. 4. Also want to add the ability to view user activity on user profile is very insightful, but limited because of the 30-day timeframe.
Read Full Reviewusability is excellent, low training efforts. users were happy to use it. flexible to integrate in any platform
Read Full Review
I wish that campaign reporting was a bit more clear in terms of looking at the results in click-through vs view-through attribution and that there was an easier way to understand opt-out performance relative to campaign exposure.
Read Full Review1. Can be unreliable. We've faced constant issues and bugs when trying a feature we haven't tried yet or in segmentation rules not working in flows that has flow-on effects negatively impacting our customers' experience. 2. Sometimes UI doesn't feel intuitive, so some tasks take longer than they should. 3. Support is hit or miss. Sometimes support team is great at communicating progress updates, investigation outcomes and fixes, and other times they don't do any of this. We've solved our own problems previously because the team weren't able to help. The level of support is inconsistent.
Read Full Reviewsometimes the communucation is missing, especially in case of problems. support processes and release communication should be improved to avoid problems for the clients
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Peer Discussions
MoEngage Customer Engagement Platform Reviews and Ratings
- IT Manager50M-1B USDMediaReview Source
Moengage is a lean platform that will make users happy
platform is easy to integrate. Custom requests are taken seriously and developed quickly. implementation team is customer friendly and competent - Senior Marketing Analyst50M-1B USDMediaReview Source
Navigating MoEngage Platform with Superior Customer Support
So far, I have had a very positive experience with MoEngage and especially with the representative. I feel very supported by her and she always makes time to answer any questions that I have about the platform and the data. There are some implementation questions that I have had and she is always able to point me in the right direction to find the answer if she does not know the answer herself. There are a few platform-level wishlist items that I have which include more insight into retention and post-campaign exposure behavior. - Communications Manager50M-1B USDServices (non-Government)Review Source
Exceptional Client Support Allows Businesses to Thrive with MoEngage
MoEngage has been a game changer for my organization. The Client Success Partners are an incredible asset and truly take on the needs of the business as if it were their own. They have been flexible and willing to work with unique needs that our company has in terms of technology limitations and ongoing changes impacting our organization. While there are occasionally quirks in the system, our CSM is readily available to address any inquiries we have and escalate tickets to the proper teams for agile support. I have watched the program grow and change in the time we have been using, and each new integration and property has been innovative and exciting. MoE has been a welcome addition to our collection of vendors and their support has made creating dynamic comms strategies easier than ever before. - ASSOCIATE DIRECTOR PRODUCT50M-1B USDSoftwareReview Source
Exploring the Cost and Design Aspects of MoEngage
Does the job but is on the higher side in terms of cost. There are also there which I believe could be designed a bit more intuitively. - MARKETING AND COMMUNICATIONS MANAGER<50M USDBankingReview Source
Product Experience: The Clash of Functionality and Reliability
It's good when it works. Depth of segmentation is great, as is the ease of orchestrating multi-channel engagement. Though experience hasn't been seamless. Support team is responsive but delivers satisfactory solutions at times, requiring further prompting to resolve issues.