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Overview

Product Information on Pipedrive

Updated 13th October 2025

What is Pipedrive?

Pipedrive is a customer relationship management software designed to help sales teams organize and manage leads, track communication, and automate administrative tasks. The software offers tools for deal and pipeline management, email integration, activity tracking, and reporting. Pipedrive enables users to visualize sales processes, monitor progress, and forecast revenue, supporting sales planning and decision-making. The software provides customization options to fit various sales workflows and includes integrations with popular business applications. Through its features, Pipedrive addresses the need for structured sales management and aims to increase the efficiency of sales operations.

Pipedrive Pricing

Pipedrive software utilizes a subscription-based pricing model with multiple tiered plans that differ based on included features such as automation, reporting, and user permissions. Pricing for the software is structured on a per user per month basis, with options for monthly or annual billing. Some advanced functionalities may require add-ons or higher-tier plans.

Overall experience with Pipedrive

Marketing Manager
<50M USD, Media
FAVORABLE

“Simple sales focused CRM that prioritises usability over advanced automation”

4.0
Dec 17, 2025
Piepdrive has worked well overall for tracking sales activity and keeping it all ogranised, especially when it comes to managing pipelines (thank goodness) and deal tracking. It's pretty intuitive to use and easy to get up and running - especially if you already have experience with this type of tool. It also didn't need heavy initial setup which is always a plus. Where it fell short for me is on the marketing side - automations, reporting, and multi-channel campaigns are pretty limited unless you rely on other integrations. Which means an added cost that could logically be removed. Overall it's a strong sales focused platform but not a full marketing automation platform.
REGIONAL ACCOUNT EXECUTIVEB
<50M USD, Software
CRITICAL

“Sales Cycle Management Effective But Struggles With Account And Territory Analytics”

3.0
Dec 1, 2025
While the product works as expected for managing a deal, looking at sales cycle analytics, and moving through a customized sales cycle, just about anything else expected from a modern CRM (account level information, territory segmentation, account analysis, prospecting, etc) is a challenge.

Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

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Software reviews and ratings for EMMS, BI, CRM, MDM, analytics, security and other platforms - Peer Insights by Gartner
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Logo of Pipedrive

Pipedrive

byPipedrive
in
4.2
Market Presence: Sales Force Automation Platforms (Transitioning to CRM Sales Platforms), B2B Marketing Automation Platforms

About Company

Company Description

Updated 24th March 2025

Pipedrive, established in 2010 and headquartered in New York, is primarily focused on providing an effective customer relationship management (CRM) service to stimulate the growth of small businesses. The company's CRM tools are currently utilized by revenue teams in more than 100,000 companies worldwide. In addition to its New York base, Pipedrive operates from multiple offices across Europe and the US.

Company Details

Updated 29th April 2025
Company type
Private
Year Founded
2010
Head office location
New York, United States
Number of employees
501 - 1000
Website
https://www.pipedrive.com

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User Sentiment About Pipedrive
Reviewer Insights for: Pipedrive
Deciding Factors: Pipedrive Vs. Market Average
Performance of Pipedrive Across Market Features

Pipedrive Likes & Dislikes

Like

Clear visual sales pipelines that make it easy to understand deal progress and priorities with just a quick glance Minimal training needed to start using it effectively (for the most part) Really strong integration ecosystem that adds email, calendar and automation tool functionality

Like

the workflows for running a sales cycle and managing a custom sales cycle, and data you can pull from these areas, are useful and work well for managing an individual deal.

Like

I love it's simple and straightforward structure.

Dislike

Limited native marketing automation features so additional costs involved REporting and analytics don't offer more advanced use cases like multi-touch attribution Some of the more advanced but essential functionality and support depend on having a higher tier plan

Dislike

It's difficult to pull more globalized information - this can be at the account level, the territory level, etc. These are things I expect of a modern CRM - there are more use cases than just using it as a deal funnel tool.

Dislike

It is is not keeping up with automation and AI initiatives as fast as I would like it to.

Recommended Gartner Insights

  • Critical Capabilities for Sales Force Automation Platforms (Transitioning to CRM Sales Platforms)
  • Magic Quadrant for Sales Force Automation Platforms (Transitioning to CRM Sales Platforms)

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Pipedrive Reviews and Ratings

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4.4
(2185 Ratings)
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2. Salesforce Sales Cloud
4.4
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Filter Reviews
Sort By:
Most helpful
Last 12 Months
Star Rating
Reviewer Type
Reviewer's Company Size
Reviewer's Industry
Reviewer's Region
Reviewer's Job Function
  • Marketing Manager
    <50M USD
    Media
    Review Source

    Simple sales focused CRM that prioritises usability over advanced automation

    4.0
    Dec 17, 2025
    Piepdrive has worked well overall for tracking sales activity and keeping it all ogranised, especially when it comes to managing pipelines (thank goodness) and deal tracking. It's pretty intuitive to use and easy to get up and running - especially if you already have experience with this type of tool. It also didn't need heavy initial setup which is always a plus. Where it fell short for me is on the marketing side - automations, reporting, and multi-channel campaigns are pretty limited unless you rely on other integrations. Which means an added cost that could logically be removed. Overall it's a strong sales focused platform but not a full marketing automation platform.
  • Manager, Project Management
    50M-1B USD
    Real Estate
    Review Source

    Event Venue Relies on Pipedrive for Streamlined Sales and Planning Workflow

    5.0
    Mar 23, 2026
    Our real estate/property management company owns an event venue with a high volume of inquiries and events per year, primarily weddings which take a high level of personalization and genuine interactions. We utilize Pipedrive to organize the entire sales and planning process keeping all of our customer information in one place and excessible.
  • REGIONAL ACCOUNT EXECUTIVEB
    <50M USD
    Software
    Review Source

    Sales Cycle Management Effective But Struggles With Account And Territory Analytics

    3.0
    Dec 1, 2025
    While the product works as expected for managing a deal, looking at sales cycle analytics, and moving through a customized sales cycle, just about anything else expected from a modern CRM (account level information, territory segmentation, account analysis, prospecting, etc) is a challenge.
  • MARKETING EXECUTIVE
    <50M USD
    Energy and Utilities
    Review Source

    Fast to use, very intuitive navigation and good first impressions so far.

    4.0
    Nov 26, 2025
    We are new to Pipedrive, but so far it seems extremely intuitive, easy to navigate and the onboarding team have been second to none. There are a lot of features to wrap our heads around, but our initial impressions are very positive!
  • Campaign Strategist And Coordinator
    50M-1B USD
    Services (non-Government)
    Review Source

    Customizable Dashboards and Simple Search Facilitate Easy Navigation for All Team Members

    5.0
    Mar 3, 2026
    Pipedrive is intuitive ,easy customizable and deliver real results .Provide great pipeline structure that help us to have a clear ,full transparency into every stage of our campaigns .Come in handy for organizing workflows and visualizing many of our processes .Streamlined communication across all channels and ensure the right message reaches the right audience at the right time.
...
Showing Result 1-5 of 373

4.2

(373 Ratings)

Rating Distribution

5 Star
42%
4 Star
50%
3 Star
8%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.5

Integration & Deployment

4.4

Service & Support

4.4

Product Capabilities

4.4