Name: CleverTap
Rating: 4.4 (258 reviews)

Overview

Product Information on CleverTap

Updated 13th October 2025

What is CleverTap?

CleverTap is a software designed to help businesses engage and retain users across digital platforms. The software provides tools for personalized messaging, analytics, and segmentation, enabling organizations to analyze user behavior and automate communication through various channels such as push notifications, email, and in-app messaging. CleverTap supports real-time data tracking and offers campaign optimization features that allow businesses to identify trends and improve user interaction. By centralizing user insights and delivering tailored experiences, the software aims to address challenges in customer retention and engagement, assisting companies in measuring the impact of their marketing efforts and efficiently managing their user relationships.

Overall experience with CleverTap

Digital Tech Platform Owner

10B - 30B USD, Hardware

FAVORABLE

“AI-Driven Insights and Experimentation Highlighted Alongside Data Governance Complexities”

4.0

Mar 27, 2026

CleverTap is a powerful customer engagement and personalization platform that combines real-time analytics, segmentation and omnichannel activation. It is particularly effective on mobile-first and digital-led customer journeys, enabling teams to drive retention and engagement.

Crm/martech

250M - 500M USD, Transportation

CRITICAL

“Positive Interface and Features, However Negatif CX Support Replacement Issues”

3.0

Dec 24, 2025

CleverTap has product completeness however we have bad experience with their new dedicated CX Support, so we decided to move to another tools in Jan 2025

About Company

Company Description

CleverTap, based in Mountain View, California, operates as a full-fledged engagement platform, supporting companies in enhancing client lifetime value. The central ethos is facilitating businesses in crafting unique, long-lasting experiences, thereby promoting customer retention. CleverTap's platform allows businesses to tailor distinct customer experiences across the whole lifecycle. Additionally, the platform provides exhaustive analytics for real-time refinement of each customer experience. The unique artificial intelligence feature of CleverTap supports data-driven decision-making through predictive intelligence. Among its notable features, the platform's high-speed functionality powered by TesseractDB, additional to its rapid framework. It is the first database explicitly contrived for customer engagement. Globally, CleverTap has expanded to various locations outside its headquarters.

Company Details

Company type

Private

Year Founded

2013

Head office location

Mountain View, United States

Number of employees

501 - 1000

Website

https://clevertap.com

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: CleverTap

Deciding Factors: CleverTap Vs. Market Average

Performance of CleverTap Across Market Features

CleverTap Likes & Dislikes

1. Real-time user analytics and segmentation across the customer lifecycle. 2. Focused on retention, personalization and experimentation. 3. AI-driven capabilities for predictive insights and personalization.

CleverTap has friendly UI, Functionality, Analytics, and event tracker.

Omnichannel campaigns across PN, WA, Inapps and SMS from a single interface. The funnel tracking capability helps in finding out leakage and churn.

1. Reporting and dashboards are less flexible for broader enterprise analytics needs. 2. Integration depth with complex enterprise CMS and commerce systems requires additional efforts in both the systems. 3. Data modelling and governance requires experienced platform ownership.

We have partnered for 3-4 years, however after our CX Support resigned, we aren't satisfied with their new CX Support and ask for replacement, however they can't do that, so we decided to not renew the contract.

There are areas of improvement, especially in advanced analytics. Some features also have a learning curve.

Top CleverTap Alternatives

Peer Discussions

CleverTap Reviews and Ratings

Recommended Gartner Insights

10B+ USD

Hardware

Review Source

AI-Driven Insights and Experimentation Highlighted Alongside Data Governance Complexities

50M-1B USD

Transportation

Positive Interface and Features, However Negatif CX Support Replacement Issues

Associate Growth Manager

Gov't/PS/Ed

Education

Omnichannel Campaign Management Simplifies Communication Across Multiple Platforms

5.0

Apr 8, 2026

For driving retention and engagement - CleverTap is on top in the market. Real time Analytics and segmentation helps us in decision making.

Deputy Campaign Manager

Banking

Effective Costing and Easy Interface Noted Despite Merging Bugs Issues

Feb 3, 2026

Good experience, Customer support can be better, costing is effective in consideration with Peers, UI is also easy.

Marketing Manager

Clevertap's Balance Between Pricing and Performance: A Close Look

Jan 31, 2025

I have been using Clevertap for quite a bit to run whatsapp and email marketing campaigns for my company and I feel it's a good tool for reaching right audience and automate campaigns. However, it takes some time to learn and reports sometimes loads slowly.