• HOME
  • CATEGORIES

    • CATEGORIES

    • Application Development

      • Observability Platforms
      • Integrated Development Environment (IDE) Software
      • Enterprise Agile Planning Tools
      • Integration Platform as a Service
      • AI-Augmented Software Testing Tools
      • View All
    • Artificial Intelligence

      • AI Code Assistants (Transitioning to AI Coding Agents)
      • Generative AI Knowledge Management Apps/General Productivity
      • AI Application Development Platforms
      • Artificial Intelligence Applications in IT Service Management (Transitioning to AI Applications in IT Service Management)
      • Conversational AI Platforms
      • View All
    • Cloud Computing

      • Backup and Data Protection Platforms
      • Cloud Database Management Systems
      • Strategic Cloud Platform Services
      • Server Virtualization (Transitioning to Server Virtualization Platforms)
      • Hybrid Cloud Storage
      • View All
    • Customer Relationship Management

      • Contact Center as a Service
      • CRM Customer Engagement Center
      • Digital Experience Platforms
      • Web Content Management
      • Field Service Management
      • View All
    • Data and Analytics

      • Analytics and Business Intelligence Platforms
      • Data Science and Machine Learning Platforms (Transitioning to AI Platforms For Data Science and Machine Learning)
      • Data Integration Tools
      • Process Mining Platforms (Transitioning to Process Intelligence Platforms)
      • Augmented Data Quality Solutions
      • View All
    • Education

      • Manager and Leadership Training
      • Corporate Learning Technologies
      • eLearning Authoring Tools
      • Higher Education Student Information System Software as a Service (Transitioning to Higher Education SaaS Student Information Systems)
      • Digital Learning Content Providers
      • View All
    • Enterprise Networking and Communications

      • Unified Communications as a Service
      • Global WAN Services
      • Intranet Packaged Solutions
      • SD-WAN
      • Edge Distribution Platforms
      • View All
    • Finance

      • Expense Management Software
      • Financial Planning Software
      • Financial Close and Consolidation Solutions
      • Cloud Financial Management Tools
      • Accounts Payable Applications
      • View All
    • Healthcare and Life Sciences

      • Medical Device Security Solutions (Transitioning to Medical Device Risk Management Platforms)
      • Health Navigation Solutions
      • Claim Editor Software
      • Revenue Cycle Management Software (Transitioning to Revenue Cycle Management Solutions)
      • Digital Health Platforms (Transitioning to Healthcare Provider Industry Cloud Platforms)
      • View All
    • Human Resources

      • Employee Recognition and Reward Systems
      • Workforce Management Applications (Transitioning to Workforce Management (WFM) Technology)
      • Digital Employee Experience Management Tools
      • Talent Acquisition (Recruiting) Suites
      • Cloud HCM Suites for Regional and/or Sub-1,000 Employee Enterprises
      • View All
    • IT Infrastructure and IoT

      • Enterprise Wired and Wireless LAN Infrastructure (Transitioning to Enterprise Wired and Wireless LAN)
      • Endpoint Management Tools
      • IT Service Management Platforms
      • Container Management
      • Infrastructure Monitoring Tools
      • View All
    • IT Security

      • Endpoint Protection Platforms
      • Email Security
      • Managed Detection and Response
      • Security Information and Event Management
      • Security Awareness Computer-Based Training
      • View All
    • Legal

      • Contract Life Cycle Management
      • Electronic Signature
      • Governance, Risk and Compliance Tools, Assurance Leaders
      • Compliance Monitoring Solutions
      • Corporate Governance Services
      • View All
    • Manufacturing

      • Enterprise Asset Management Software
      • Manufacturing Execution Systems
      • Global Industrial IoT Platforms
      • PLM Software in Discrete Manufacturing Industries
      • Computer-Aided Design (CAD) Software
      • View All
    • Marketing

      • Video Editing Software
      • Email Marketing
      • Multichannel Marketing Hubs
      • Customer Data Platforms
      • Event Marketing and Management Platforms
      • View All
    • Productivity and Collaboration

      • Document Management
      • Collaborative Work Management
      • Visual Collaboration Applications
      • Knowledge Management (KM) Software
      • Meeting Solutions
      • View All
    • Public Sector and Government

      • Government Budgeting and Planning Solution
      • Cloud-Based ERP for U.S. Local Government
      • Government ERP Solutions
      • Citizen Service Delivery
      • Government Contracting Software
      • View All
    • Retail

      • Digital Commerce
      • Digital Commerce Payment Vendors (Transitioning to Digital Commerce Payment Platforms)
      • Retail Assortment Management Applications: Long Life Cycle Products
      • Retail Workforce Management Applications (Transitioning to Retail Workforce Management Technology)
      • Digital Shelf Analytics
      • View All
    • Sales

      • Revenue Enablement Platforms
      • Sales Force Automation Platforms (Transitioning to CRM Sales Platforms)
      • Revenue Intelligence (Transitioning to Revenue Action Orchestration)
      • Configure, Price and Quote Applications
      • Search and Product Discovery
      • View All
    • Supply Chain Management

      • Supply Chain Planning Solutions
      • Transportation Management Systems
      • Real-Time Transportation Visibility Platforms
      • Warehouse Management Systems
      • Supply Chain Strategy, Planning and Operations Consulting
      • View All
    • Utilities

      • Geospatial Information Systems for Energy and Utilities
      • Mobile Workforce Management Software for Utilities (Transitioning to Mobile Workforce Management Solutions for Power and Utilities)
      • Energy Management and Optimization Systems
      • Energy Trading and Risk Management
      • Advanced Distribution Management Systems
      • View All
    • Browse All Categories
  • FOR VENDORS

    • FOR VENDORS

    • Log In to Vendor Portal
    • Get Started
  • REVIEWS

    • REVIEWS

    • Write a Review
    • Product Reviews
    • Vendor Directory
    • Product Comparisons
  • GARTNER PEER COMMUNITY™
  • GARTNER.COM
  • Community GuidelinesListing GuidelinesBrowse VendorsRules of EngagementFAQPrivacyTerms of Service
    ©2026 Gartner, Inc. and/or its affiliates.
    All rights reserved.
  • Categories

      • Application Development
      • Artificial Intelligence
      • Cloud Computing
      • Customer Relationship Management
      • Data and Analytics
      • Education
      • Enterprise Networking and Communications
      • Finance
      • Healthcare and Life Sciences
      • Human Resources
      • IT Infrastructure and IoT
      • IT Security
      • Legal
      • Manufacturing
      • Marketing
      • Productivity and Collaboration
      • Public Sector and Government
      • Retail
      • Sales
      • Supply Chain Management
      • Utilities
      Browse All Categories

      Application Development

      69 markets
      • Observability Platforms
      • Integrated Development Environment (IDE) Software
      • Enterprise Agile Planning Tools
      • Integration Platform as a Service
      • AI-Augmented Software Testing Tools
      • API Management
      • Enterprise Low-Code Application Platforms
      • Robotic Process Automation
      • DevOps Platforms (Transitioning to DevSecOps Platforms)
      • Business Process Automation Tools
      • Enterprise Architecture Tools
      • Business Orchestration and Automation Technologies
      • Custom Software Development Services
      • Code Review Tools
      • Digital Adoption Platforms
      • Domain Registrars
      • Game Engine Software
      • Public Cloud IT Transformation Services (Transitioning to Public Cloud Optimization and Transformation Services)
      • Website Builders
      • Developer Productivity Insight Platforms
      • AI Agents for Application Developers
      • Application Platforms (Transitioning to Cloud-Native Application Protection Platforms)
      • Feature Management
      • Application Crowdtesting Services
      • Test Data Management
      • API Generation Software
      • Prototyping Software
      • Mobile App Analytics
      • AI-Augmented Code Modernization Tools
      • Virtual Reality Development Software
      • Application Testing Services, Worldwide (Transitioning to Quality Engineering Services)
      • Green Software Engineering
      • Event Brokers
      • Application Integration Platforms
      • Digital Twin of an Organization Platforms
      • Independent Third-Party Software Support of Megavendors
      • Microsoft 365 Implementation and Support Services
      • Application Development Life Cycle Management (Transitioning to DevOps Platforms)
      • BPM-Platform-Based Case Management Frameworks
      • Microsoft Product Support Services
      • Product Roadmapping Tools for Software Engineering
      • Multiexperience Development Platforms
      • AI Agent Development Platforms for Software Engineering
      • Application Portfolio Management Tools
      • Application Composition Platform
      • Internal Developer Portals
      • Cloud Development Environments
      • Mobile Development Frameworks (Transitioning to Web and Mobile Development Frameworks)
      • Load Testing Tools
      • Blockchain Consulting and Proof-of-Concept Development Services
      • B2B Gateway Software
      • Citizen Application Development Platforms
      • Mobile Application Testing Services
      • SAP S/4HANA Application Services, Worldwide (Transitioning to Cloud ERP Services)
      • Oracle Cloud Application Services, Worldwide (Transitioning to Cloud ERP Services)
      • SAP Application Services, Worldwide
      • SAP SuccessFactors Service Providers (Transitioning to Cloud ERP Services)
      • Service Mesh
      • Value Stream Management Platforms
      • Business-Outcome-Driven Enterprise Architecture Consulting (Retired)
      • Oracle Application Services, Worldwide (Transitioning to Cloud ERP Services)
      • Rapid Mobile App Development Tools
      • SAP Selective Test Data Management Tools
      • API and MCP Testing Tools
      • Augmented Reality Development Software
      • Blockchain as a Service
      • Mobile Application Management (Transitioning to Endpoint Management Tools)
      • Mobile Back-End Services
      • R&D Outsourcing Providers
      View More
  • For Vendors

    • Log In to Vendor Portal 

    • Get Started 

  • Write a Review

Join / Sign In
  1. Home
  2. /
  3. CleverTap
Logo of CleverTap

CleverTap

byCleverTap
in
4.3
Market Presence: Multichannel Marketing Hubs, Mobile Marketing Platforms

Overview

Product Information on CleverTap

Updated 13th October 2025

What is CleverTap?

CleverTap is a software designed to help businesses engage and retain users across digital platforms. The software provides tools for personalized messaging, analytics, and segmentation, enabling organizations to analyze user behavior and automate communication through various channels such as push notifications, email, and in-app messaging. CleverTap supports real-time data tracking and offers campaign optimization features that allow businesses to identify trends and improve user interaction. By centralizing user insights and delivering tailored experiences, the software aims to address challenges in customer retention and engagement, assisting companies in measuring the impact of their marketing efforts and efficiently managing their user relationships.

CleverTap Pricing

CleverTap software utilizes a tiered subscription pricing model based on usage metrics such as the number of monthly active users and the chosen feature set. Pricing plans offer different levels of access to functionalities, with costs adjusted for increased user volumes and enhanced capabilities. Customized plans may be available for enterprise requirements, and details of specific pricing structures are generally provided upon request.

Overall experience with CleverTap

Deputy Campaign Manager
500M - 1B USD, Banking
FAVORABLE

“Effective Costing and Easy Interface Noted Despite Merging Bugs Issues”

4.0
Feb 3, 2026
Good experience, Customer support can be better, costing is effective in consideration with Peers, UI is also easy.
Crm/martech
250M - 500M USD, Transportation
CRITICAL

“Positive Interface and Features, However Negatif CX Support Replacement Issues”

3.0
Dec 24, 2025
CleverTap has product completeness however we have bad experience with their new dedicated CX Support, so we decided to move to another tools in Jan 2025

About Company

Company Description

Updated 7th December 2023

CleverTap, based in Mountain View, California, operates as a full-fledged engagement platform, supporting companies in enhancing client lifetime value. The central ethos is facilitating businesses in crafting unique, long-lasting experiences, thereby promoting customer retention. CleverTap's platform allows businesses to tailor distinct customer experiences across the whole lifecycle. Additionally, the platform provides exhaustive analytics for real-time refinement of each customer experience. The unique artificial intelligence feature of CleverTap supports data-driven decision-making through predictive intelligence. Among its notable features, the platform's high-speed functionality powered by TesseractDB, additional to its rapid framework. It is the first database explicitly contrived for customer engagement. Globally, CleverTap has expanded to various locations outside its headquarters.

Company Details

Updated 26th February 2025
Company type
Private
Year Founded
2013
Head office location
Mountain View, United States
Number of employees
501 - 1000
Website
https://clevertap.com

Do You Manage Peer Insights at CleverTap?

Access Vendor Portal to update and manage your profile.

Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: CleverTap
Deciding Factors: CleverTap Vs. Market Average
Performance of CleverTap Across Market Features

CleverTap Likes & Dislikes

Like

Easy to understand interface

Like

CleverTap has friendly UI, Functionality, Analytics, and event tracker.

Like

We can create marketing workflows and automations that help us to reach out to the user cost effectively and via the channel by which they are most likely to respond. Many integrations available, we have already integrated our existing WhatsApp solution provided which is again very helpful.

Dislike

Merging bugs, Customer care support

Dislike

We have partnered for 3-4 years, however after our CX Support resigned, we aren't satisfied with their new CX Support and ask for replacement, however they can't do that, so we decided to not renew the contract.

Dislike

Learning curve is definitely there and there is also an onboarding period which I would say isn't the smallest. But the team is really good and helps in onboarding as soon as they can.

Top CleverTap Alternatives

Logo of MoEngage Customer Engagement Platform
1. MoEngage Customer Engagement Platform
4.7
(503 Ratings)
Logo of Marketing Cloud
2. Marketing Cloud
4.1
(456 Ratings)
Logo of Netcore Customer Engagement
3. Netcore Customer Engagement
4.5
(302 Ratings)
View All Alternatives

Peer Discussions

CleverTap Reviews and Ratings

Showing data for 180 ratings and reviews for Multichannel Marketing Hubs market. View all 256 ratings and reviews across markets for a complete picture.

4.3

(180 Ratings)

Rating Distribution

5 Star
38%
4 Star
44%
3 Star
14%
2 Star
3%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.2

Integration & Deployment

4.2

Service & Support

4.0

Product Capabilities

4.4

Filter Reviews
Sort By:
Most helpful
Last 12 Months
Star Rating
Reviewer Type
Reviewer's Company Size
Reviewer's Industry
Reviewer's Region
Reviewer's Job Function
  • Crm/martech
    50M-1B USD
    Transportation
    Review Source

    Positive Interface and Features, However Negatif CX Support Replacement Issues

    3.0
    Dec 24, 2025
    CleverTap has product completeness however we have bad experience with their new dedicated CX Support, so we decided to move to another tools in Jan 2025
  • Deputy Campaign Manager
    50M-1B USD
    Banking
    Review Source

    Effective Costing and Easy Interface Noted Despite Merging Bugs Issues

    4.0
    Feb 3, 2026
    Good experience, Customer support can be better, costing is effective in consideration with Peers, UI is also easy.
  • ASSOCIATE DIRECTOR PRODUCT
    50M-1B USD
    Software
    Review Source

    Unveiling the Exceptional Omni-Channel Solution for Improved Retention

    5.0
    Feb 11, 2025
    An exceptional omni-channel solution for our retention and marketing communications
  • Marketing Manager
    Gov't/PS/Ed
    Education
    Review Source

    Clevertap's Balance Between Pricing and Performance: A Close Look

    4.0
    Jan 31, 2025
    I have been using Clevertap for quite a bit to run whatsapp and email marketing campaigns for my company and I feel it's a good tool for reaching right audience and automate campaigns. However, it takes some time to learn and reports sometimes loads slowly.
  • ENGINEER
    <50M USD
    Consumer Goods
    Review Source

    Clevertap: A Unified Platform for Multi-Channel Customer Engagement

    5.0
    Jan 1, 2025
    Clevertap is one of the robust platforms for customer engagement and retention. Clevertap excels in providing personalized, multi-channel experiences and delivering actionable insights through advanced analytics.
...
Showing Result 1-5 of 180

Recommended Gartner Research

  • Critical Capabilities for Multichannel Marketing Hubs
  • Magic Quadrant for Multichannel Marketing Hubs

Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences, and should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product or service depicted in this content nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of merchantability or fitness for a particular purpose.

This site is protected by hCaptcha and its Privacy Policy and Terms of Use apply.


Software reviews and ratings for EMMS, BI, CRM, MDM, analytics, security and other platforms - Peer Insights by Gartner
Community GuidelinesListing GuidelinesBrowse VendorsRules of EngagementFAQsPrivacyTerms of Use

©2026 Gartner, Inc. and/or its affiliates.

All rights reserved.