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  3. CleverTap
Logo of CleverTap

CleverTap

byCleverTap
in
4.3
Market Presence: Multichannel Marketing Hubs, Mobile Marketing Platforms

Overview

Product Information on CleverTap

Updated 13th October 2025

What is CleverTap?

CleverTap is a software designed to help businesses engage and retain users across digital platforms. The software provides tools for personalized messaging, analytics, and segmentation, enabling organizations to analyze user behavior and automate communication through various channels such as push notifications, email, and in-app messaging. CleverTap supports real-time data tracking and offers campaign optimization features that allow businesses to identify trends and improve user interaction. By centralizing user insights and delivering tailored experiences, the software aims to address challenges in customer retention and engagement, assisting companies in measuring the impact of their marketing efforts and efficiently managing their user relationships.

CleverTap Pricing

CleverTap software utilizes a tiered subscription pricing model based on usage metrics such as the number of monthly active users and the chosen feature set. Pricing plans offer different levels of access to functionalities, with costs adjusted for increased user volumes and enhanced capabilities. Customized plans may be available for enterprise requirements, and details of specific pricing structures are generally provided upon request.

Overall experience with CleverTap

Communications Associate
<50M USD, Finance (non-banking)
FAVORABLE

“Clevertap Aids Personalized Communication but Faces Reporting and Export Challenges”

5.0
May 14, 2026
This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions.
Crm/martech
250M - 500M USD, Transportation
CRITICAL

“Positive Interface and Features, However Negatif CX Support Replacement Issues”

3.0
Dec 24, 2025
This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions.

About Company

Company Description

Updated 7th December 2023

CleverTap, based in Mountain View, California, operates as a full-fledged engagement platform, supporting companies in enhancing client lifetime value. The central ethos is facilitating businesses in crafting unique, long-lasting experiences, thereby promoting customer retention. CleverTap's platform allows businesses to tailor distinct customer experiences across the whole lifecycle. Additionally, the platform provides exhaustive analytics for real-time refinement of each customer experience. The unique artificial intelligence feature of CleverTap supports data-driven decision-making through predictive intelligence. Among its notable features, the platform's high-speed functionality powered by TesseractDB, additional to its rapid framework. It is the first database explicitly contrived for customer engagement. Globally, CleverTap has expanded to various locations outside its headquarters.

Company Details

Updated 26th February 2025
Company type
Private
Year Founded
2013
Head office location
Mountain View, United States
Number of employees
501 - 1000
Website
https://clevertap.com

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

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Peer Discussions

CleverTap Reviews and Ratings

4.3

(184 Ratings)

Rating Distribution

5 Star
38%
4 Star
45%
3 Star
14%
2 Star
3%
1 Star
0%
Why ratings and reviews count differ?
  • Communications Associate
    <50M USD
    Finance (non-banking)
    Review Source

    Clevertap Aids Personalized Communication but Faces Reporting and Export Challenges

    5.0
    May 14, 2026
    Clevertap platform has been very helpful in curating an overall communication pipeline and a personalized experience for our user base. New features like prediction models and Intellinode have been very helpful in executing insightful experiments and devising strategies.
  • Communications Associate
    <50M USD
    Finance (non-banking)
    Review Source

    Clevertap Aids Personalized Communication but Faces Reporting and Export Challenges

    5.0
    May 14, 2026
    Clevertap platform has been very helpful in curating an overall communication pipeline and a personalized experience for our user base. New features like prediction models and Intellinode have been very helpful in executing insightful experiments and devising strategies.
  • Read All 184 Reviews

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Recommended Gartner Insights

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Reviewer Insights for: CleverTap
Deciding Factors: CleverTap Vs. Market Average
Performance of CleverTap Across Market Features

CleverTap Likes & Dislikes

Like

AI led capabilities and real time behavioural segmentation.

Like

AI led capabilities and real time behavioural segmentation.

Like

AI led capabilities and real time behavioural segmentation.

Dislike

We have partnered for 3-4 years, however after our CX Support resigned, we aren't satisfied with their new CX Support and ask for replacement, however they can't do that, so we decided to not renew the contract.

Dislike

We have partnered for 3-4 years, however after our CX Support resigned, we aren't satisfied with their new CX Support and ask for replacement, however they can't do that, so we decided to not renew the contract.

Dislike

We have partnered for 3-4 years, however after our CX Support resigned, we aren't satisfied with their new CX Support and ask for replacement, however they can't do that, so we decided to not renew the contract.