Salesforce Social Studio (Legacy)

bySalesforce
in
4.3
Market Presence: Social Marketing Management (Transitioning to Social Media Management Tools)Social Analytics Applications

Overview

Product Information on Salesforce Social Studio (Legacy)

Updated 13th October 2025

What is Salesforce Social Studio (Legacy)?

Salesforce Social Studio (Legacy) is a software designed to facilitate social media management for businesses by enabling users to publish, engage, and analyze social content across multiple platforms. The software allows teams to schedule and manage posts, monitor conversations, and respond to social interactions within a unified dashboard. It provides features for tracking trends, measuring campaign performance, and gaining insights into audience sentiment, helping organizations to coordinate their social media strategy and address customer inquiries or feedback efficiently. The software supports collaborative workflows to streamline tasks among marketing, sales, and customer service teams, aiming to improve social engagement and operational responsiveness.

Overall experience with Salesforce Social Studio (Legacy)

Marketing Research Analyst
50M - 250M USD, IT Services
FAVORABLE

Great tool, perfect to create your advanced Social Marketing Strategy

4.0
May 13, 2022
I'm a big fan of how flexible Social Studio is - if I want a CS package for Twitter, I've got it. If I want to research a topic, I can easily set it up because it is also reliable in its feature set. It collects data from different sources and it is also very easy to download the collected data if you wish. It has a good overall user interface, is reasonably well organized and easy to use on a daily basis, easy to use and tons of cool features for case management and online reputation management with support for multiple platforms. Approval workflows are a great way to allow different levels of permissions for different people so from what I can tell it's pretty well done, being able to integrate with all Salesforce platforms is probably the biggest benefit.
IT End User Services Manager
10B - 30B USD, Healthcare and Biotech
CRITICAL

A great tool to aid social media analytics and monitoring

3.0
Jan 10, 2022
A solid platform that supports a number of the most common social media platforms. Great for monitoring and providing insightful data (in not too much data) but end to end functionality can be restricted.

About Company

Company Description

Salesforce is a company that integrates artificial intelligence with customer relationship management and data to create solutions for customer-related concerns. Salesforce's primary business problem is to enhance the interaction between businesses and their customers by leveraging technology.

Company Details

Company type
Public
Year Founded
1999
Head office location
San Francisco, United States
Number of employees
10001+
Annual Revenue
30B+ USD

Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: Salesforce Social Studio (Legacy)
Deciding Factors: Salesforce Social Studio (Legacy) Vs. Market Average
Performance of Salesforce Social Studio (Legacy) Across Market Features

Salesforce Social Studio (Legacy) Likes & Dislikes

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Peer Discussions

Salesforce Social Studio (Legacy) Reviews and Ratings

4.3

(112 Ratings)

Rating Distribution

5 Star
46%
4 Star
45%
3 Star
10%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.3

Integration & Deployment

4.4

Service & Support

4.4

Product Capabilities

4.5

Last 12 Months
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  • Marketing Research Analyst
    50M-1B USD
    IT Services
    Review Source

    Great tool, perfect to create your advanced Social Marketing Strategy

    4.0
    May 13, 2022
    I'm a big fan of how flexible Social Studio is - if I want a CS package for Twitter, I've got it. If I want to research a topic, I can easily set it up because it is also reliable in its feature set. It collects data from different sources and it is also very easy to download the collected data if you wish. It has a good overall user interface, is reasonably well organized and easy to use on a daily basis, easy to use and tons of cool features for case management and online reputation management with support for multiple platforms. Approval workflows are a great way to allow different levels of permissions for different people so from what I can tell it's pretty well done, being able to integrate with all Salesforce platforms is probably the biggest benefit.
  • MANAGER
    10B+ USD
    Miscellaneous
    Review Source

    Connect with official social media handles and publish content along with analytics

    5.0
    Apr 25, 2022
    This platform can be used to create posts and other interactive visuals for advertisement of content to the customers. The tool seamlessly integrates with all official accounts of the organization and publishes content to the correct audience.
  • CS DIGITAL ADMINISTRATOR
    1B-10B USD
    Telecommunication
    Review Source

    Salesforce Social Studio review

    4.0
    Feb 23, 2022
    Salesforce Social Studio helps to plan and create compelling content and engage with your customers/audience while on the go.
  • Senior Lead Engineer
    10B+ USD
    Miscellaneous
    Review Source

    Salesforce Social Studio Reviews

    5.0
    Mar 1, 2022
    Its inbuild templates are awesome to design any content for social media marketing which saves lot of time. Its ability to customize the tool based on our organization need are really helpful. Its ability to schedule the content to post on social platform without any human touch are really great. Its reporting ability shows the performance of the post on every platform. It user interface and navigation are really super easy and also provide functionality to use third party templates.
  • CS ADVISOR
    1B-10B USD
    Telecommunication
    Review Source

    Salesforce Social Studio review

    4.0
    Feb 22, 2022
    Salesforce SocialStudio is important for creating and scheduling content on your social media platforms like Twitter, Facebook, Instagram, Youtube and LinkedIn and measure the effectiveness/performance of your posts.
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