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  3. Salesforce Social Studio (Legacy)
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Salesforce Social Studio (Legacy)

bySalesforce
in
4.3
Market Presence: Social Marketing Management (Transitioning to Social Media Management and Listening), Social Analytics Applications

Overview

Product Information on Salesforce Social Studio (Legacy)

Updated 13th October 2025

What is Salesforce Social Studio (Legacy)?

Salesforce Social Studio (Legacy) is a software designed to facilitate social media management for businesses by enabling users to publish, engage, and analyze social content across multiple platforms. The software allows teams to schedule and manage posts, monitor conversations, and respond to social interactions within a unified dashboard. It provides features for tracking trends, measuring campaign performance, and gaining insights into audience sentiment, helping organizations to coordinate their social media strategy and address customer inquiries or feedback efficiently. The software supports collaborative workflows to streamline tasks among marketing, sales, and customer service teams, aiming to improve social engagement and operational responsiveness.

Salesforce Social Studio (Legacy) Pricing

Salesforce Social Studio (Legacy) software utilized a subscription-based pricing model structured by tiers, with costs varying based on the number of users, volume of social accounts managed, and required features such as publishing, engagement, and analytics. Pricing typically depended on selected packages, which could include different levels of functionality and support.

Overall experience with Salesforce Social Studio (Legacy)

Marketing Research Analyst
50M - 250M USD, IT Services
FAVORABLE

“Great tool, perfect to create your advanced Social Marketing Strategy”

4.0
May 13, 2022
This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions.
IT End User Services Manager
10B - 30B USD, Healthcare and Biotech
CRITICAL

“A great tool to aid social media analytics and monitoring”

3.0
Jan 10, 2022
This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions.

About Company

Company Description

Updated 6th March 2025

Salesforce is a company that integrates artificial intelligence with customer relationship management and data to create solutions for customer-related concerns. Salesforce's primary business problem is to enhance the interaction between businesses and their customers by leveraging technology.

Company Details

Updated 2nd November 2023
Company type
Public
Year Founded
1999
Head office location
San Francisco, United States
Number of employees
10001+
Annual Revenue
30B+ USD
Website
http://www.salesforce.com

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

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Peer Discussions

Salesforce Social Studio (Legacy) Reviews and Ratings

4.3

(112 Ratings)

Rating Distribution

5 Star
46%
4 Star
45%
3 Star
10%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?
  • Marketing Research Analyst
    50M-1B USD
    IT Services
    Review Source

    Great tool, perfect to create your advanced Social Marketing Strategy

    4.0
    May 13, 2022
    I'm a big fan of how flexible Social Studio is - if I want a CS package for Twitter, I've got it. If I want to research a topic, I can easily set it up because it is also reliable in its feature set. It collects data from different sources and it is also very easy to download the collected data if you wish. It has a good overall user interface, is reasonably well organized and easy to use on a daily basis, easy to use and tons of cool features for case management and online reputation management with support for multiple platforms. Approval workflows are a great way to allow different levels of permissions for different people so from what I can tell it's pretty well done, being able to integrate with all Salesforce platforms is probably the biggest benefit.
  • Marketing Research Analyst
    50M-1B USD
    IT Services
    Review Source

    Great tool, perfect to create your advanced Social Marketing Strategy

    4.0
    May 13, 2022
    I'm a big fan of how flexible Social Studio is - if I want a CS package for Twitter, I've got it. If I want to research a topic, I can easily set it up because it is also reliable in its feature set. It collects data from different sources and it is also very easy to download the collected data if you wish. It has a good overall user interface, is reasonably well organized and easy to use on a daily basis, easy to use and tons of cool features for case management and online reputation management with support for multiple platforms. Approval workflows are a great way to allow different levels of permissions for different people so from what I can tell it's pretty well done, being able to integrate with all Salesforce platforms is probably the biggest benefit.
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Recommended Gartner Insights

  • Market Guide for Social Marketing Management (Transitioning to Social Media Management and Listening)
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Deciding Factors: Salesforce Social Studio (Legacy) Vs. Market Average
Performance of Salesforce Social Studio (Legacy) Across Market Features

Salesforce Social Studio (Legacy) Likes & Dislikes

Like

I like that this tool integrates with other Salesforce features that my client's organization uses. Also, I like that we can see a schedule of when posts will be published, as well as plan ahead for occasions and celebrations all thanks to the customizable dashboard. I love the images in the reports after our posts are published as we can see measures of positivity and negativity, engagement, reach and much more. I also like that it gives us information on the platform about community issues and allows us to monitor the topics that interest us. Also, its deployment is very strong, there are no processing errors or integrations, almost everything is integrated with Salesforce. In a nutshell, I love your customizations, I think they make a good sense of the overall operation of the program.

Like

I like that this tool integrates with other Salesforce features that my client's organization uses. Also, I like that we can see a schedule of when posts will be published, as well as plan ahead for occasions and celebrations all thanks to the customizable dashboard. I love the images in the reports after our posts are published as we can see measures of positivity and negativity, engagement, reach and much more. I also like that it gives us information on the platform about community issues and allows us to monitor the topics that interest us. Also, its deployment is very strong, there are no processing errors or integrations, almost everything is integrated with Salesforce. In a nutshell, I love your customizations, I think they make a good sense of the overall operation of the program.

Like

I like that this tool integrates with other Salesforce features that my client's organization uses. Also, I like that we can see a schedule of when posts will be published, as well as plan ahead for occasions and celebrations all thanks to the customizable dashboard. I love the images in the reports after our posts are published as we can see measures of positivity and negativity, engagement, reach and much more. I also like that it gives us information on the platform about community issues and allows us to monitor the topics that interest us. Also, its deployment is very strong, there are no processing errors or integrations, almost everything is integrated with Salesforce. In a nutshell, I love your customizations, I think they make a good sense of the overall operation of the program.

Dislike

End to end management of social media channels is not possible through this tool - you still need to access local accounts directly. Initial setup can be difficult with care needed to set up consistent keywords and naming conventions. While it is good to get lots of data, analysis of the data within the tool, and options for export, require improvement.

Dislike

End to end management of social media channels is not possible through this tool - you still need to access local accounts directly. Initial setup can be difficult with care needed to set up consistent keywords and naming conventions. While it is good to get lots of data, analysis of the data within the tool, and options for export, require improvement.

Dislike

End to end management of social media channels is not possible through this tool - you still need to access local accounts directly. Initial setup can be difficult with care needed to set up consistent keywords and naming conventions. While it is good to get lots of data, analysis of the data within the tool, and options for export, require improvement.

Reviewer Insights for: Salesforce Social Studio (Legacy)