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  1. Home
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  3. SAP Marketing Cloud (Legacy)
Logo of SAP Marketing Cloud (Legacy)

SAP Marketing Cloud (Legacy)

bySAP
in
4.3
Market Presence: B2B Marketing Automation Platforms, Multichannel Marketing Hubs

Overview

Product Information on SAP Marketing Cloud (Legacy)

Updated 13th October 2025

What is SAP Marketing Cloud (Legacy)?

SAP Marketing Cloud is a software designed to help organizations manage and analyze marketing activities across various channels. The software provides tools for campaign management, customer segmentation, real-time analytics, and marketing automation. It enables businesses to gain insights into customer behavior, deliver personalized experiences, and optimize marketing strategies. SAP Marketing Cloud supports integration with other business systems for data consolidation and ensures compliance with data privacy regulations. The software addresses the challenge of coordinating targeted marketing efforts and measuring their impact, assisting organizations in improving the effectiveness and efficiency of their marketing operations.

SAP Marketing Cloud (Legacy) Pricing

SAP Marketing Cloud software uses a subscription-based pricing model, typically structured on the basis of user licenses and selected features such as contact volumes or interaction data. Pricing for the software may vary depending on the deployment model and specific requirements, with adjustments based on organizational size and usage levels, and may include additional fees for integrations or optional modules.

Overall experience with SAP Marketing Cloud (Legacy)

SENIOR ENGAGEMENT MARKETING SPECIALIST
<50M USD, Software
FAVORABLE

“Exploring SAP Marketing Cloud's Flexibility for Custom Email Creation”

4.0
Sep 24, 2024
This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions.
C4M Adoption & Support Manager
250M - 500M USD, Manufacturing
CRITICAL

“Great product & service, but needs more development going forward”

3.0
Apr 10, 2021
This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions.

About Company

Company Description

Updated 13th August 2025

SAP was founded in 1972 and is headquartered in Walldorf, Germany. The company employs over 105,000 people globally and develops software solutions for enterprise resource planning (ERP) and related business functions. SAP’s early products, SAP R/2 and SAP R/3, were widely adopted for managing core business processes. Its current ERP platform, SAP S/4HANA, uses in-memory computing to support data-intensive operations and integrates capabilities such as artificial intelligence and machine learning. SAP offers a portfolio of software applications that support various business functions across industries. These applications are designed to operate on a unified digital platform. As of 2025, SAP reports over 230 million cloud users and provides more than 100 solutions. The company’s offerings are used by organizations to manage finance, human resources, procurement, supply chain, and other operational areas.

Company Details

Updated 13th August 2025
Company type
Public
Year Founded
1972
Head office location
Walldorf, Germany
Number of employees
10001+
Annual Revenue
30B+ USD
Website
http://www.sap.com

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

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Peer Discussions

SAP Marketing Cloud (Legacy) Reviews and Ratings

4.3

(81 Ratings)

Rating Distribution

5 Star
27%
4 Star
54%
3 Star
16%
2 Star
2%
1 Star
0%
Why ratings and reviews count differ?
  • SENIOR ENGAGEMENT MARKETING SPECIALIST
    <50M USD
    Software
    Review Source

    Exploring SAP Marketing Cloud's Flexibility for Custom Email Creation

    4.0
    Sep 24, 2024
    we used SAP Marketing Cloud for all our email promotions and LNS, the platform was user-friendly and used to give us the full flexibility to create, edit and create emails according to our preferences, and campaign creation and segmentation list building was easy.
  • SENIOR ENGAGEMENT MARKETING SPECIALIST
    <50M USD
    Software
    Review Source

    Exploring SAP Marketing Cloud's Flexibility for Custom Email Creation

    4.0
    Sep 24, 2024
    we used SAP Marketing Cloud for all our email promotions and LNS, the platform was user-friendly and used to give us the full flexibility to create, edit and create emails according to our preferences, and campaign creation and segmentation list building was easy.
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Recommended Gartner Insights

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Deciding Factors: SAP Marketing Cloud (Legacy) Vs. Market Average
Performance of SAP Marketing Cloud (Legacy) Across Market Features

SAP Marketing Cloud (Legacy) Likes & Dislikes

Like

1) Flexibilty: while creating emails it gives full flexibility to create emails according to our requirements, also for segmentation the process of creating segmentation model is userfriendly 2) Segmention Block: Creating a building block for all the segments we use regularly is very handy as I can create building blicks by region, language etc and do not have to select each one while creating the segmentation list 3)Campaign Approvals. it is really helpful to ensure that we are following all the right steps while creating the campaign

Like

1) Flexibilty: while creating emails it gives full flexibility to create emails according to our requirements, also for segmentation the process of creating segmentation model is userfriendly 2) Segmention Block: Creating a building block for all the segments we use regularly is very handy as I can create building blicks by region, language etc and do not have to select each one while creating the segmentation list 3)Campaign Approvals. it is really helpful to ensure that we are following all the right steps while creating the campaign

Like

1) Flexibilty: while creating emails it gives full flexibility to create emails according to our requirements, also for segmentation the process of creating segmentation model is userfriendly 2) Segmention Block: Creating a building block for all the segments we use regularly is very handy as I can create building blicks by region, language etc and do not have to select each one while creating the segmentation list 3)Campaign Approvals. it is really helpful to ensure that we are following all the right steps while creating the campaign

Dislike

The limited integration with the sales cloud is making it rather difficult for marketing to prove their worth to the business and to pass data through

Dislike

The limited integration with the sales cloud is making it rather difficult for marketing to prove their worth to the business and to pass data through

Dislike

The limited integration with the sales cloud is making it rather difficult for marketing to prove their worth to the business and to pass data through

Reviewer Insights for: SAP Marketing Cloud (Legacy)