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Tableau

bySalesforce (Tableau)
in
4.4
Market Presence: Analytics and Business Intelligence Platforms, Data Preparation Tools

Overview

Product Information on Tableau

Updated 13th October 2025

What is Tableau?

Tableau is a software designed for data visualization and business intelligence that enables users to connect, analyze, and share data insights from various sources. It provides features such as interactive dashboards, drag and drop analytics, and integration with spreadsheet, cloud, and relational databases. The software helps organizations transform raw data into visual representations including charts, graphs, and maps, allowing for the identification of patterns, trends, and outliers. Tableau addresses business challenges related to data analysis and reporting by simplifying the process of extracting actionable insights and supporting informed decision-making across different functional areas.

Tableau Pricing

Tableau software uses a subscription-based pricing model with different tiers depending on deployment options such as cloud or on-premises and user type, including Creator, Explorer, and Viewer roles. The pricing structure typically varies according to the number of users and the level of access to features, with annual or monthly payment options available.

Overall experience with Tableau

L2 Engineer
<50M USD, IT Services
FAVORABLE

“Powerful and User Friendly Tools for Turning data into Actionable Insights”

5.0
Sep 8, 2025
Overall, Tableau has been a great tool for data visualisation and analysis, with intuitive dashboards and powerful reporting features that make insights easy to understand and share.
Data Analyst
<50M USD, Software
CRITICAL

“Tableau Faces Community Decline and Identity Change Following Salesforce Acquisition”

3.0
Jan 12, 2026
Tableau was fantastic pre Salesforce takeover. The community was thriving and the product was accelerating at a rate you would expect. However despite a promise during the takeover that Tableau would remain untouched the inevitable happened and it became diversified, lost its identity and ultimately lost its user base / community

About Company

Company Description

Updated 6th March 2025

Salesforce is a company that integrates artificial intelligence with customer relationship management and data to create solutions for customer-related concerns. Salesforce's primary business problem is to enhance the interaction between businesses and their customers by leveraging technology.

Company Details

Updated 2nd November 2023
Company type
Public
Year Founded
1999
Head office location
San Francisco, United States
Number of employees
10001+
Annual Revenue
30B+ USD
Website
http://www.salesforce.com

Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

User Sentiment About Tableau
Reviewer Insights for: Tableau
Deciding Factors: Tableau Vs. Market Average
Performance of Tableau Across Market Features

Tableau Likes & Dislikes

Like

1 - User-Friendly Data Visualisation : Drag & drop interface makes it easy to create interactive and visually appealing dashboards without deep coding knowledge. 2 - Powerful Data Connectivity : Connect seamlessly to a wide range of data sources. 3 - Interactive Dashboard & Analytics : Allow users to explore the data dynamically with filters and drill downs and storytelling features.

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Like

For pixel perfect charts and maps the product is in a league of its own. It can also be easily integrated with 3rd party products through its APIs and then be able to market on the Salesforce website

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Like

From the stage of data Connections, there are more than 80 data source connectors, along with the basic data source connections like csv,excel files, text files,etc. Configuration of these data sources with their relationships, Union of multiple tables in different ways like wildcards, manual methods. The flexibility of creating multiple calculations using inbuilt functions such as date, mathematical, string functions and more made it easier to showcase my analytical perspective. Tableau's action filters make dashboards more interactive by instantly filtering related views. Story creation in tableau helped me to present insights in a clear, step by step flow by combining multiple sheets. Tableau has introduced new AI features to the calculations window and worksheet level to provide automated insights.

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Dislike

1. High Cost - Tableau cost & licensing fees can be expensive, especially for small to mid sized organizations. 2 - Steep Learning Curve - While Tableau is powerful, mastering advanced features often requires significant training. 3 - Performance issues with Large Data - Tableau can sometimes struggle with very large or complex datasets, leading to slower load time & performance lags.

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Dislike

The biggest problem is being able to manage the sheer content of the landscape once it as been in operation for a few years. There can be vast numbers of dashboards and datasources and its difficult to know what is linked to where. The product has also failed to adapt to Natural Language questions capability

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Dislike

Conversion from live to extract is very complex and the underlying data and values in the visualizations will change. If we use more action filters then the performance of the dashboard will be degraded The approach to creating the dashboard is very complex. Dealing with containers, formatting the filters and visualizations is very complex.

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Peer Discussions

What Your Peers Are Saying About Tableau

IT Manager
Is anyone using a central AI to report on project status in realtime highlighting dependencies and bottlenecks. Or are you just connecting project management systems (MS Project, Jira, Primavera) to dashboards with Power BI or Tableau?
CIO
Leading indicators are super useful because they give you a heads-up about potential problems instead of just telling you what’s already gone wrong. We are using an AI powered tool ( can't be named here, I guess) that gets you insights that help you notice issues before they escalate. Plus, it really encourages everyone to be transparent about project status so the whole team knows what’s going on from the get-go. This openness motivates everyone to take responsibility and helps build strong teams that tackle problems early on and stay focused on their goals together. Traditional reporting often comes too late to make necessary changes. By being proactive and embracing transparency with some AI support, teams can adapt and improve on their own. The key is to catch issues early and empower teams to make adjustments as needed. AI plays a role in all team decisions, like a performance coach, and also helps out at the management level. It identifies risks and suggests improvements for senior executives. I hope that helps? 🙂
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31 Mar 20252.4k Views2 Comments
Data Manager
We are currently looking at moving from Spotfire to Tableau or Power BI. Our data is complex oil and gas data, not large volume retail or bank data. Any thoughts or experiences with this?
Data Scientist
Data needs to be curated into manageable, focus dataset or data mart, then have visualization tool to access for the given purpose.  Personally, Tableau. 
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6 Feb 20251.4k Views3 Comments

Tableau Reviews and Ratings

Showing data for 3970 ratings and reviews for Analytics and Business Intelligence Platforms market. View all 4636 ratings and reviews across markets for a complete picture.

4.4

(3970 Ratings)

Rating Distribution

5 Star
42%
4 Star
51%
3 Star
6%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.2

Integration & Deployment

4.3

Service & Support

4.3

Product Capabilities

4.5

Last 12 Months
Filter Reviews
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Star Rating
Reviewer Type
Reviewer's Company Size
Reviewer's Industry
Reviewer's Region
Reviewer's Job Function
  • L2 Engineer
    <50M USD
    IT Services
    Review Source

    Powerful and User Friendly Tools for Turning data into Actionable Insights

    5.0
    Sep 8, 2025
    Overall, Tableau has been a great tool for data visualisation and analysis, with intuitive dashboards and powerful reporting features that make insights easy to understand and share.
  • Data Analyst
    <50M USD
    IT Services
    Review Source

    A Powerful Tool for Insightful Decision-Making

    5.0
    Dec 27, 2025
    As a data analyst, I have used Tableau for multiple projects and POC across different domains. Tableau made it easy for me to move raw data to meaningful insights without spending too much time on heavy technical steps. I am impressed with the list of data source connectors and how simple it is to connect to different data sources. The drag and drop interface feels very natural and simple, even when working on complex dashboards. When it comes to performance, it gave me more flexibility to handle large datasets while still keeping the dashboards responsive. Overall, Tableau has been a reliable and effective tool in my day to day work as a data analyst. It helped me deliver clear insights, Build impactful dashboards for the business organisations.
  • Director Of Customer Service And Support
    1B-10B USD
    Services (non-Government)
    Review Source

    Advanced Analytics and Visualizations Stand Out Despite Complex Server Configuration

    4.0
    Jan 8, 2026
    My overall experience with Tableau has been positive & we are a current subscriber of the product for more than 2 years. It provides visually appealing dashboards and data visualization capabilities. It also has seamless connectivity with multiple data sources
  • IT MANAGER
    50M-1B USD
    Banking
    Review Source

    Análisis gráfico claro y preciso facilita comprensión de proyectos complejos

    5.0
    Aug 21, 2025
    Es una plataforma muy interactiva que nos ha permitido analisar de una manera mas precisa los datos complejos y reflejarlos en un analis grafico de manera clara y concisa.
  • VP, Project Management
    50M-1B USD
    Banking
    Review Source

    Generación rápida de dashboards con buenas gráficas y usabilidad destacada

    4.0
    Oct 4, 2025
    Buena herramienta, muy poderosa para manejar altas cantidades de data. La usabilidad para generar graficas y dashboards es excelente.
...
Showing Result 1-5 of 3976

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